Between 2 Brands Podcast

It’s Friday and definitely time for episode 114 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of condiments talk about the idea and execution of the Heinz “Vintage Drip” apparel campaign, discuss how Apple has reversed course and will now sell online advertising, dive deep into creating a next generation customer experience and how that could look, share...

It’s Friday which means it’s time to drop episode 113 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Lieutenants of Lemonade talk about employment volatility in social media companies and what it means, the State and Regional Sales Report from ASI, whether it’s truly a goal if accomplishing it requires outside help, the ingenious Chipotle Water Cup candle and lesso...

It’s (already) the last Friday of August which means it’s time to drop episode 112 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the purveyors of poutine talk about the new PPAI Board slate and something they both feel is missing, the exhaustion over the continual outrage over everything, the candidate for the best promotional product ever – and a fun little game to g...

It’s Friday morning which means it’s time for episode 111 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Field Marshalls of the FTC talk about the surprising closing of Tri-Mountain, whether influencer marketing is a fad or here to stay, when and how small suppliers should consider hiring multi-line reps, discuss a possible solution for where the value is when it c...

It’s Friday morning which means you know it’s time to drop episode 110 of the most popular podcast in the promotional products industry: Promo UPFront with Kirby Hasseman and Bill Petrie. This week the purveyors of promo discuss the ASI Counselor Awards with a focus on a specific category, where and how they consume news, how to apply lessons from the sharing economy to strengthen business relatio...

It’s the first Friday in August and time for episode 109 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the platoon leaders of promo discuss how CEO’s are cracking down on swag, applaud HALO for being inclusive in hiring key senior executives – and how DEI has a branding problem, hand out some tips on time management, discuss the change at PPAI with Bob McLean leaving...

You know it’s Friday when Kirby Hasseman and Bill Petrie drop ep. 108 of the Promo UPFront Podcast! This week the mavens of marketing talk about the continued movement of associations hiring promotional professionals into key roles (we’re looking at you, John Cudahy), muse on whether product placement in content works, debate the merits of receiving texts from advertisers, applaud the Coors Light/...

When it’s Friday during the dog days of summer there’s only one way to keep it cool: drop episode 107 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of clickbait talk about how to share bad news with clients, Lindsey Davis and new her role at PPAI, the relative merits of clickbait as a marketing tool, what it means for advertisers now that Budweiser is no...

It’s Friday which means it’s time to drop episode 106 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the dynamic duo of drinkware talks about the very bold (and NSFW) marketing strategy of the “new” Radio Shack, whether the paywall model for content works, the changes at brandivate and what the future looks like for the organization, the value of Moonpie sunscreen and...

It’s the Friday of a short holiday week and there’s no better way to usher in the weekend than dropping episode 105 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the promo pair remember Brian Jolin who passed away from colon cancer on Wednesday, talk about Mastercard dropping an album featuring up and coming music acts, give tactical advice on how to help your clients...

The correct way to kick off a long weekend is to drop episode 104 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshall’s of Fireworks talk about the launch of Better Business University, chat about the amazing influencer kit from SAAGNY and Promotions East, dive into the launch of Promocations, ponder the efficacy of KFC’s “finger sporks,” and so much more...

It’s the first Friday of summer and there’s no better way to beat the heat than by listening to episode 103 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Sultans of Summer talk about Kraft rebranding their iconic Macaroni and Cheese, discuss Biff Tannen (actor Tom Wilson) selling a VHS copy of “Back to the Future” for $75,000, review the worst return to office str...

It’s time to drop episode 102 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of the coastline talk about the rebranding of former McDonald’s restaurants in Russia, preach the power of promotional products on vacation, define the difference between marketing and promotion (they are not the same), debate the merits of the 4-day work week, muse about Velveeta...

It’s time to start a new century with episode 101 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the fans of the freshwater lobster talk about Tito’s vodka offering grants for small businesses, applaud MiPPA for their intentional DEI work, discuss focusing on mission and vision statements when doing a brand refresh (great work Gold Bond), muse on increased marketing bu...

It’s an EPIC edition of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie as they drop episode 100 right in front of your naked, steaming eyes and ears. Today the Centurion’s of Consistency talk about beer-flavored charcoal from Miller Lite, discuss the invention of edible tape to stop burritos from leaking, chat about Michelob Ultra capitalizing on a viral picture for their marketing...

It’s time for episode 99 of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie. Today the duo of decoration talk about the implications of Pepsi ending their relationship with the Super Bowl halftime show, ponder if marketing on Twitter is worth the effort, have a very candid and personal discussion about mental health in the workplace, chat about 40% of employees want to leave their jobs...

There’s no time like the present to drop episode 98 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an eager world! This week the promo pair talk about Nike bringing back Mars Blackmon and whether it’s a smart marketing move, share some lessons learned from Joe Rogan – with one they REALLY agree with, look at reasons someone might want to fire a customer, get excited about the...

There’s only one way to avoid bad luck on Friday the 13th and that’s by listening to episode 97 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair talk about the blog Bill wrote calling on the industry to be intentional about diversity, equity, and inclusion (DEI), discuss when (if) companies grow too large to adequately service their clients, muse on being...

There’s only one way to nurse a Cinco de Mayo hangover, and that’s by listening to episode 96 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Branding talk about Apple being called out for producing work from home electronics while mandating the return of employees to campus, Bill goes on a rant about a social media post bashing the people behind the excel...

There’s only one way to celebrate the final Friday of April 2022: by dropping episode 95 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the taskmasters of twitter talk about whether Elon Musk purchasing twitter is good, bad or meh, take a deep dive into the trend of simplicity in branding and ways you can create it in your own organization, discuss a brilliantly flawso...

On this Earth Day we celebrate dropping episode 94 of the carbon-neutral Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the knuckleheads of naming rights talk about mid-scale retail brands coming to promo, ponder selling naming rights to just about everything (and suggest some potential opportunities for Kirby), discuss whether the subscription model for media/entertainment h...

Holy Hole in a donut Batman, it’s episode 93 of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! This week the defenders of decorated merchandise discuss the Promotional Products Work Expo virtual end-user show from PPAI, applaud a brilliant and timely marketing campaign by Krispy Kreme, ponder if it’s a good idea to partner potentially NSFW marketing with a global cause, take a deep d...

Oh, you know it’s a Friday when episode 92 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie drops! This week the Rear Admiral’s of the Rebrand talk about, well, the rebranding of Jack Nadel International to “Nadel,” discuss why the resurgence of record collecting is important to marketing, take a deep dive into the value of marketing in the metaverse, share whether they would use U...

No fooling around, it’s time for episode 91 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the promo pair talk about why brands should avoid pulling an April Fool’s joke on their audience, applaud PPAI for (finally) introducing a content marketing category for the Pyramid Awards, discuss how a personal brand can take a huge hit by making an even bigger public mistake (they...

It’s already the first Friday of spring and episode 90 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is here to welcome you to the warmer weather this weekend. Today the Maven’s of Motion Pictures debut a new series called “You’re in Charge” where they take on a troubled business and share how they would try to save it and to kick it off they take a hard look at AMC Theaters. Ot...