Between 2 Brands Podcast

It’s time for episode 139 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Vice Admirals of Vacation talk about how Snugz USA responded to challenges arising out of their acquisition of Sweda, engage in a robust discussion on doctors charging patients for emails (and how it relates to our over connectedness as a society), debate the value of advertising on MLB unifor...

It’s Friday and most certainly time for the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the warlocks of the website talk about Twitter stiffing a promo company to the tune of $400k and how to handle when clients stop paying, debate the merits of the new “Meta Verified” program and what it means for social media, Bill lists six things he hates about your website and shares...

You’re darn tootin’ it’s Friday which means it’s time for Ep. 137 of the Promo UPFront #podcast with Bill Petrie and Kirby Hasseman! This week the Barons of Big Game Advertising talk about the good, the bad, and the WTF of Super Bowl LVII commercials, Bill opens up about the final weeks of preparation for the inaugural PromoCruise, share some of the amazing and important work the Promotional Produ...

It’s Friday and time for episode 136 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Corporate Sponsorships talk about Bill’s induction into the Promotional Products Association of the Mid-South Hall of Fame, the change in commercials for the “Big Game” (and share what they would do with $6.5M for marketing), dissect the forecasted 2023 digital marketing...

It’s Friday and time for episode 135 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Deacons of Decoration muse on Vistaprint’s new reseller program and how it may (or may not) threaten the traditional distributor model, have a robust discussion regarding leadership fatigue and Mike Michalowicz’s way to combat it, consider the merit of McDonald’s going tipsy to targ...

It’s Friday and time for a white-hot episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Confections discuss M&M’s shelving their “spokescandies” because of internet backlash, ponder whether large distributors announcing their sales volumes matter, dive into how “finding the who” is critical to sales growth, check in on the progress of goals, share s...

It’s Friday and time for Ep. 133 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Field Marshalls of the follow up talk about their takeaways from recent tradeshows, share tips on how to best follow up after a huge event, ponder the impact of ChatGPT on content creation, muse on the proposed ban on any alcohol-related branded merchandise in Scotland, and so much mor...

It’s Friday and time for Ep. 132 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the power pair of promo recording LIVE at the Evans booth at PPAI Expo and discussed the acquisition of Evans by HPG with company President Alan Vaught, pondered whether the Federal Trade Commission should ban non-compete agreements, mused on the value of getting an MBA, and shared their th...

It’s Friday and time for episode 131 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Dukes of Decorating talk about getting ready for PPAI Expo in Las Vegas, share REAL tips to make the most out of the experience, discuss whether to hire a virtual or in-person employee, share their personal words for 2023, and so much more! A HUGE thanks to our friends at Shepenco f...

It’s the last Friday of the year and time for episode 130 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the purveyors of promo talk about how they would run the marketing department at Southwest airlines after their difficult week, give their thoughts on ASI’s Product of the Year, ponder if we are at the beginning of a return to supply chain normalcy, share the top th...

It’s time for an eggnog-level Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the holiday heroes talk about the branding of Santa, their holiday traditions as children and how they compare to what they are now, share their choices for the three worst Christmas songs, unveil their top five favorite Christmas movies, Kirby takes a quick holiday quiz, and so much more! A huge thanks...

It’s time for ep. 128 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo shares their Mount Rushmore of brands, weigh in on how several states are banning TikTok from government-issued phones, dissect the new Twitter Blue logo (and Twitter Blue itself, Bill quizzes Kirby on prices in 2002 to celebrate the 20th anniversary of Las Vegas hosting PPAI Expo, an...

It’s Friday and time for episode 127 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Deacon’s of the Dictionary talk about the meaning of the Pantone Color of the Year, discuss Danny Rosin’s blog arguing that old school awards are dead, share the Oxford Dictionary Word of the Year for 2022 – and suggest words that might have been better choices, reveal the winner a...

It’s the first Friday of December which means it’s time for episode 126 of the Promo UPFront Podcast with Kirby Hasseman, Bill Petrie, and special guest host, Josh Robbins! This week the Captains of the Cruise broadcast directly from a floating city and talk about how distributors can maximize sales in December, share some very timely travel tips, discuss bizarre copyright infringement case involv...

It’s the blackest of all Friday’s which means it’s time to unleash episode 125 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an awaiting marketing world! This week the Tank Commanders of Turkey discussed the ASI Power 50 list, an interesting merch marketing approach from Denny’s, the failure of the TikTok influencer campaign, share things they are both grateful for this Thank...

It’s the Friday before Thanksgiving and time for episode 124 of the Promo UPFront Podcast with Bill Petrie & Kirby Hasseman! This week the Warlocks of Wideband talk about a recent article about fixing promo’s brandfill problem – and offer some additional solutions, ponder if it’s worth advertising in outer space, applaud the way ASI is rolling out their annual Power 50 list, get excited about a Th...

It’s Friday and time for episode 123 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie! Today the Quartermasters of Q3 Sales Results talk about the encryption attack against industry service provider Essent, review the ASI Q3 sales report from ASI, discuss the mental hangover from the mid-term elections, chat about the current pickleball craze, do some football picks to benefit PPEF...

It’s Friday and time for episode 122 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Raconteurs of Raking Leaves talk about the Chicago Bulls partnering with Klarna on in-seat merchandise delivery during games, opine on the value of video games as it relates to business focus, ask how we can get past the hate on social media after (yet another) snit on the Promotion...

It’s the last Friday before Halloween which means it’s time to drop episode 121 of the Promo UPFront Podcast on the marketing world! Today the Captains of the Kit Kat talk about the rebranding of Hirsch, discuss the ramifications of Adidas dropping Ye (Kanye West) as a partner – and Bill goes on an epic rant, ponder when the right time is to start a goal, do a little Gambling for Good for PPEF, an...

It’s time for episode 120 of the Promo UPFront Podcast! This week the bad boys of branding recorded LIVE in Atlantic City and discussed the #promotionseast show from SAAGNY, the Hasseman Marketing End User show and how to build one for your distributorship, self-destructing promo for sustainability, Kirby takes a quiz about Atlantic City, gambling for good, and so much more! A HUGE thanks to our f...

Darn tootin’ it’s time to drop episode 119 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Barons of Black Friday talk about the future of PromoKitchen after the departure of founder Mark Graham, an employee who got canned for turning off his computer camera, the value of REI dumping Black Friday for good, the bizarre branding of the NFL’s cancer awareness campaign,...

It’s the first Friday of October and time for episode 118 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Rear Admirals of Retail talk about what it means to clients for an organization to be a Certified B Corp, ponder if promotional distributors are giving bad advice to clients as it relates to apparel decoration, dissect the relationship between retail and promo,...

It’s the last Friday of September which means it’s time for episode 117 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the platoon leaders of the podcast talk about Apple Music taking over sponsorship of the halftime show at “The Big Game,” A huge brand fail from Central Michigan University, the viability of podcasting as a content marketing vehicle, the impact of slee...

It’s a Triple F Day (First Friday of Autumn) which means it’s time to drop episode 116 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the admirals of awards share an inspired promo project and why it’s good to take the time to be creative, congratulate the 2023 PPAI Icon Award winners, discuss how to plan for event attendance and avoiding FOMO, chat about some interest...

It’s Friday which means it’s time for episode 115 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the commanders of the keyboard discuss why the recycled Fast Company article about promo makes little sense, share ways they both relieve stress during the work day, applaud the Brand Together event from Brand Chain for fostering collaboration over competition, make their w...