Between 2 Brands Podcast

It’s Friday morning, which means it’s time to drop ep. 155 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! Today the Field Marshalls of Fair Labor discuss the business lessons gleaned from Bud Light losing their “top dog” designation in domestic beer sales, share thoughts on what to think about the potential Teamsters strike at UPS, tips on handling clients when a supplier sudde...

Ka-BOOM! Time for Ep. 154 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Emperors of Embroidery talk about the possible death of the NFT as a promotional product, discuss how the long-distance commute has been redefined, discuss the retail brands arms race among suppliers, share ideas how to maximize marketing budget, Kirby teases a topic for next week, and much m...

Bang! Pow! Wow! It’s time for a fiery ep. 153 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the promo pair talks about the importance of PPAI Legislative Education and Action Day (L.E.A.D.), dive deep into how branded merchandise can be used for good, discuss whether the giving a company a rating on the 5-star system means anything, Bill goes on a rant about the evol...

It’s Friday and time for ep. 152 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week, the Doctors of Decoration talk about the branding nightmare that is MAX (previously HBO MAX), discuss the class-action lawsuit against Delta Airlines for “greenwashing,” applaud the recipients of PPAI 2023 Women of Achievement and share some awards they would like to see, marvel at the sa...

It’s Friday and time for ep. 151 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the power pair of promo talk about the ASI investigative report on a large apparel supplier’s response to using banned fabric and the concerns of importing, Adobe’s entry into the emerging power of AI, how the space you work in influences creativity, the return of a “Party in the Back” gam...

It’s Friday and time for ep. 150 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In this sesquicentennial broadcast, the courage boys talk about Tesla beginning to advertise, the battle over who owns “Taco Tuesday,” disagree over the relative merits of the upcoming PPAI 100 list, struggle to understand the point behind Apple’s digital version of your own voice, and so much more!...

It’s Friday and time for episode 149 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the admirals of artificial intelligence talk about the value of being named one of the “best places to work” by PPAI, take a deep dive into two AI programs (ChatGPT and MidJourney) and how they are impacting marketing and branded merchandise, debate the relative merits online reviews an...

It’s Friday and time for ep. 148 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Staff Sergeants of Swag share some final thoughts on the PromoCruise, review some authorized and unauthorized merch surrounding the coronation of King Charles III, dive deep into the arresting statistic that being isolated is as harmful to your health as smoking 15 cigarettes a day, and...

It’s Friday and time for a special edition of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! If you’re wondering why this episode is special, it’s because they recorded it on a cruise ship in the middle of the Caribbean while on the inaugural PromoCruise. Not surprisingly, they discuss the networking aspects of the event, chat about how to work remotely while at a networking event...

It’s Friday which means it’s time to drop episode 146 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week, the Earls of Earth Day talk about the importance of sustainability and how to make it matter for clients, discuss why it’s critical to hire to buy your time back, debate whether podcasts are great sources for news, share why a creative voice in your organization is a m...

It’s Friday and time for ep. 145 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Captains of Cash Flow talk about some lessons learned planning a game-changing industry networking event, share strategies to grow sales even when clients are cutting budgets, discuss both NPR and PBS leaving Twitter over being labeled “State Controlled Media,” debate the current value...

It’s a VERY Good Friday when you drop ep. 144 of the Promo UPFront #podcast with Kirby Hasseman & Bill Petrie on the promo world! This week the original good-time player-men talk about how Swifties aren’t happy with Taylor Swift’s the quality of Taylor Swift’s tour t-shirts, the marketing of underwear subscriptions from Shinesty, the value (and challenges) of brands celebrating Pride Month, the ri...

It’s the last Friday of March and time to drop ep. 143 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Defenders of Design & Decoration talk about branded pothole repair in South Africa, whether stability in corporate branding equates to being a market leader, making “meat” out of the DNA of an extinct species and how to brand it, debate the value of Japan regulati...

It’s the first Friday of spring which means it’s time to drop ep. 142 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Earls of Embroidery debate whether it matters that Patagonia returned to promo, discuss a VERY confusing visitor campaign from Regina in Saskatchewan, Canada, muse on the merits of a class action lawsuit against a large sports-themed restaurant for...

It’s Friday AND St. Patrick’s Day which can only mean it’s time to drop ep. 141 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the warriors of women’s empowerment dedicate the entire episode to the women in the promotional products industry that inspire them with their business savvy, creativity, and overall badassery! A HUGE thanks to our friends at Hirsch for sponso...

It’s Friday which means it’s time for ep. 140 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the promo pair take a deep dive into the #Online18 from PPAI, debate four influencer marketing trend predictions for 2023, share why Toblerone isn’t so Swiss any longer and how it relates to their branding, and so much more! A HUGE thanks to our friends at Evans Manufacturing...

It’s time for episode 139 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Vice Admirals of Vacation talk about how Snugz USA responded to challenges arising out of their acquisition of Sweda, engage in a robust discussion on doctors charging patients for emails (and how it relates to our over connectedness as a society), debate the value of advertising on MLB unifor...

It’s Friday and most certainly time for the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the warlocks of the website talk about Twitter stiffing a promo company to the tune of $400k and how to handle when clients stop paying, debate the merits of the new “Meta Verified” program and what it means for social media, Bill lists six things he hates about your website and shares...

You’re darn tootin’ it’s Friday which means it’s time for Ep. 137 of the Promo UPFront #podcast with Bill Petrie and Kirby Hasseman! This week the Barons of Big Game Advertising talk about the good, the bad, and the WTF of Super Bowl LVII commercials, Bill opens up about the final weeks of preparation for the inaugural PromoCruise, share some of the amazing and important work the Promotional Produ...

It’s Friday and time for episode 136 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Corporate Sponsorships talk about Bill’s induction into the Promotional Products Association of the Mid-South Hall of Fame, the change in commercials for the “Big Game” (and share what they would do with $6.5M for marketing), dissect the forecasted 2023 digital marketing...

It’s Friday and time for episode 135 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Deacons of Decoration muse on Vistaprint’s new reseller program and how it may (or may not) threaten the traditional distributor model, have a robust discussion regarding leadership fatigue and Mike Michalowicz’s way to combat it, consider the merit of McDonald’s going tipsy to targ...

It’s Friday and time for a white-hot episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Confections discuss M&M’s shelving their “spokescandies” because of internet backlash, ponder whether large distributors announcing their sales volumes matter, dive into how “finding the who” is critical to sales growth, check in on the progress of goals, share s...

It’s Friday and time for Ep. 133 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Field Marshalls of the follow up talk about their takeaways from recent tradeshows, share tips on how to best follow up after a huge event, ponder the impact of ChatGPT on content creation, muse on the proposed ban on any alcohol-related branded merchandise in Scotland, and so much mor...

It’s Friday and time for Ep. 132 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the power pair of promo recording LIVE at the Evans booth at PPAI Expo and discussed the acquisition of Evans by HPG with company President Alan Vaught, pondered whether the Federal Trade Commission should ban non-compete agreements, mused on the value of getting an MBA, and shared their th...

It’s Friday and time for episode 131 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Dukes of Decorating talk about getting ready for PPAI Expo in Las Vegas, share REAL tips to make the most out of the experience, discuss whether to hire a virtual or in-person employee, share their personal words for 2023, and so much more! A HUGE thanks to our friends at Shepenco f...