Between 2 Brands Podcast

It’s Friday and time to drop episode 89 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on a few eager listeners. This week the Sultans of Shenzhen talk about the trend of consumer brand tattoos, ponder how the shutdown of both Shenzhen and Guangong will further stretch the supply chain, share a golden rule of client communication, opine on Dov Charney’s (LA Apparel) bankruptcy fi...

It’s Spring Break and time to drop episode 88 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week, the promo pair share the great work PPEF is doing, talk about the Tee Hamilton Scholarship from PromoKitchen, discuss the value of understanding the attributes of and marketing to your ideal client, muse on how brands are responding to the Russian invasion of Ukraine, ponder w...

It’s the first Friday of March which means it’s time for a VERY special edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! That’s right, in celebration of National Women’s Month the podcasting pair reveal their annual list of Powerhouse Women in Promo by sharing their choices for most creative woman, trailblazer, woman they would hire to run a company, and many more categori...

That’s right, it’s time again for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. On episode 86 the Field Generals of Fiscal Year Sales talk about the recently released ASI 2021 distributor sales figures, take a deep dive into Dale Denham’s #Online18 annual list of influencers in the promotional products industry, debate when it’s time to push back against a client when it comes to...

It’s Friday and time for your weekly dose of platinum-level broadcasting better known as the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair talk about PPAI’s Direct 2 You virtual event coming up on 2/22/22, chat about building a business midlife from Seth Godin & Gary Vaynerchuk, review the best, worst, and WTF ads from the Super Bowl, share how to follow Tilla...

It’s Friday and time to drop episode 84 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie on an eager world! This week the marketing mavens talk about Jason Lucash leaving HUB Promotional Group and his legacy in the promotional products industry, discuss the insane growth of Amazon and their amazing marketing revenue, banter about M&M’s morphing their mascots for inclusivity, ponder...

It’s Friday and time for episode 83 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Badges talk about whether it makes sense to have a storefront for your promo business, dissect the new nickname for the Washington Football Team, marvel at Peloton selling $100M in branded apparel in 2021, discuss the genius of Oscar Mayer’s horizontal efforts into the skin...

And JUST like that it’s time for episode 82 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Branded Merch talk about the new AR tool from SnugZ, the amazing growth of entrepreneurship coming out of the “great resignation,” amazing statistics about email marketing, Amazon opens up a physical apparel store in California, the Ohio State men’s basketball team...

Let go! It’s time for episode 81 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the Tank Commanders of the Tom Show talk about the business road back to normal, impact from the skucon virtual conference from commonsku, the relationship between pro football players and branding, custom merchandise from the video game industry, Bill quizzes Kirby on regional terms from the U...

Live in front of your naked, steaming eyes it’s episode 80 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the professors of promo were live from the PPAI Expo in fabulous Las Vegas and discussed the similarities and differences of this edition of Expo, and end-user (and virtual) version of Expo coming out soon, running a business while attending a conference, the retur...

It’s Friday which means it’s time to drop episode 79 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of Swag talk about continually evolving environment which creates many challenges for in-person trade shows, discuss the phrases that have been voted to be banished in 2022, evaluate the promotional products “silly season” of acquisitions, mergers, and prom...

It’s episode 78 – and the final episode of 2021 – of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the promo pair keep it brief with a discussion of how to maintain consistency when outside forces like illness strikes, how to plan for an Expo when the environment is changing so rapidly, and not a lot more thanks to Bill’s “mystery” virus. A special thanks to all of you who t...

It’s a Christmas Eve edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the Majors of Merriment discuss the challenges PPAI Expo faces in January, wax poetic about the ASI Product of 2021, debate crypto and NFT’s as they relate to the future of promo, discuss branding trends you’ll see in 2022, a fabulous party in the back, and so much more! This tinsel-level podcast i...

Well, well, well…it’s already time for episode 76 of the Promo UPFront podcast with Bill Petrie and Kirby Hasseman! Today the promo pair talk about PPAI pulling the plug on Promo Connect, debate an article from LinkedIn that states you don’t have a brand until people buy your merch, opine on Pantone releasing their annual “Color of the Year” for 2022, debate Kirby’s take on how elements impact his...

It’s Friday and truly time for a platinum-level broadcast as we drop episode 75 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie for your listening pleasure. In today’s packed edition, grandpa Kirby and Bill talk about the recent promo recall from HALO and how they deftly handled a product safety issue, the podcasts (other than this one) in the promotional products industry to giv...

It’s the first Friday of the last month of the year which means there’s no better time to drop episode 74 of the Promo UPFront podcast! This week Kirby Hasseman and Bill Petrie discuss some amazing new research from PPAI on the impact of promotional products, whether being paid in bitcoin is becoming commonplace, how Bud Light is using promo to embrace the sense of smell, Lush cosmetics leaving so...

It’s a Black Friday edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In episode 73, the Lieutenants of Leftovers talk about the comeback of live music and what it means for promo, they have very efficient takes on a bunch of promo topics in a new segment called, “Petrie’s Promo Round Up Quick Hit Holiday Week News for People,” talk about the headaches of companies with hyb...

Like a turkey from a helicopter, it’s time to drop episode 72 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the Giblet Generals give thanks for the things in and out of promo they are thankful for, discuss the trend of celebrities leveraging content marketing, wonder if fully custom cheese foreshadows the future of promo (yes, you read that right), chat about whether work...

Oh, you KNOW it’s time for episode 71 of the Promo UPFront podcast! This week hosts Kirby Hasseman and Bill Petrie talk about PPAI’s Promopalooza event during EXPO, Wendy’s changing their name to “meat” in reaction Facebook’s parent company going with Meta, whether one bad movie (or piece of content) can ruin a brand, the genius of Arby’s French fry infused vodka, we find out which people in the i...

It’s Friday and time for episode 70 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair take a deep dive into the ASI Quarterly Sales Report, discuss Cameo’s acquisition of Represent and what it means for Promo. Edwards Garment rebranding Bishop Custom to Edward X, Pabst Blue Ribbon wanting to deck your pad with free merch, Kirby delivers a very fun (and prom...

It’s a Halloween podcast TAKEOVER for episode 69 of the Promo UPFront Podcast! In this “rated M for Mature” show, the Kirby Lasso and Bill Kent get out their crystal balls to predict the future of promo, look for ways some distributors thrived during the pandemic, share what PPAI is doing to help alleviate the pressures on the supply chain - and how you can get involved, the lawsuit against Pop Ta...

It’s Friday and most assuredly time to drop episode 68 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an eager audience! This week the Maven’s of Marketing dissect the ASI Power 50 list of the most influential people in promo, wrap up Kirby’s end-user show from last week, discuss the QR Code backlash at restaurants, debate Bill’s assertion that “Sales is dead,” review the effi...

It’s time for episode 67 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo talk about mavericks in the promotional products industry, debate whether it’s time to have end-user shows again, share their favorite non-promo podcasts, Bill wants us all to get better acquainted with “autumn Kirby” during the Party in the Back, and so much more! A HUGE thanks to...

It’s Friday morning which means one thing and one thing only: time to drop episode 66 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Head Honchos of the Hoodie talk about the data breach at Next Level apparel – and the very casual response from the company, the great social media crash of 2021 and the impact on businesses, being intentional with a morning routine,...

As the crisp autumn air greets us this morning, episode 65 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is hot, fresh, and ready for you! This week the Captain’s of Company Culture discuss the skucamp in-person event, choose their distributor agency dream team, ponder if there are some positives to emerge from the supply chain crisis, share tips on creating a company culture wh...