Between 2 Brands Podcast

It’s the first Friday of autumn which means it’s time for episode 64 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie to drop like falling leaves! In this episode the Earls of Espresso share an important message from PPAI President and CEO Dale Denham, discuss the amazing industry lifetime achievement award winners, give tips on what they do to pull themselves out of the seemingly...

It’s Friday and time for a VERY spicy episode 63 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the supporters of suppliers discuss President and CEO of PPAI Dale Denham’s eloquent message to distributors on supplier treatment during the supply chain crisis (with Kirby and Bill adding some sharp commentary), whether the federal vaccine mandate will be good or bad for b...

It’s been a short week, but Kirby Hasseman and Bill Petrie still found time to record episode 62 of the Promo UPFront Podcast! This week, the Lieutenants of Labor Day share ideas on how they would make the in-person PPAI Expo in January both safe and effective, the continuing importance of the PromoCares #SleepIn4Good campaign, whether the end of federal unemployment benefits will help close the s...

Time to start off your long weekend by listening to episode 61 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshalls of the Flotilla discuss Hurricane Ida relief efforts – and how you can help, the PPAI Rising Stars list, how to create a competitive advantage during a crisis, what employers need to change to attract (and retain) talent, Bitter Bill makes a...

You wanted the best, but they didn’t make it so here’s what you get instead: episode 60 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of the Selfie talk about the sustainability of cotton tote bags, whether the Notre Dame mascot is offensive, how promo can help increase vaccination rates, the relative merits of a selfie museum, what attributes make the p...

Damn straight it’s time for episode 59 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Sergeants of Surcharges discuss (in varying detail) the new PPAI board slate, the issues of the supply chain and how the looming shipping surcharges are exacerbating the situation, the bold office move by Brand Fuel, the SUPER cool Puma & Kool-Aid mashup, the encouraging Q2 2021 n...

It’s Friday and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the boys of summer talk about Bill dropping off his twins at college, whether digital sustainability is the next wave in promo, the impact of requiring COVID 19 vaccinations for businesses and events (warning: white-hot opinions here), the repercussions for small businesses as the...

It’s Friday and time to drop episode 57 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an demanding public! This week the Field General’s of Gaming talk about the PromoCares Sleep4Good initiative, how they would approach a client seeking “adult” products, why employees are eager to accept reduced benefits to continue working from home, whether there is a bachelor’s degree bias...

Stop, drop, and roll – it’s time for episode 56 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie! This week the Sergeant’s of Strategic Foresight share the first things they would if they were taking over the job of CEO of PPAI, the new concept of a “business shower” to celebrate accomplishments, the importance of talking about mental health in the wake of Simone Biles pulling out...

It’s time for a poppin’ fresh new episode of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! In episode 55, the Brigadier General’s of the “Free Britney” movement discuss PPAI’s announcement of Dale Denham taking over as President and CEO of the organization, whether it’s time for distributors to reinvest in PPE, if sports are better with athletes on “juice,” 10,000 misprinted Brit...

Dropping like dogecoin, it’s episode 54 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Crypto talk in-depth about the ASI Counselor Awards, the importance of keeping the promotion of content fresh, where people go wrong with branding, whether distributors or suppliers are responsible for elevating promo, Bill has to make some VERY difficult decisions du...

It’s Friday and time for a piping hot Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Generals of the July Vacation talk about the Supreme Court decision that will finally allow NCAA athletes to profit from their name, image, and likeness – and what it means for the world of merchandise, the rapid rise and fall of Clubhouse, whether content marketers should post on holiday...

It’s the launch of a holiday weekend which means there’s no time like the present to drop episode 52 of the Promo UPFront podcast with Kirby Hasseman & Bill Petrie. This week the Barons of the Barbecue talk about Vistaprint handling the rebrand of the Washington Football Team, people insulating themselves (and their clients) from the realities of the new economy, Tasty’s co-brand with Hamburger He...

It’s Friday and time for an explosive episode of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie! Today the Field Marshalls of Fireworks talk about a survey that determined the most patriotic brands in America, how the pandemic has shifted the messaging in promo, commonsku’s product sustainability summit, the truly fabulous Ted Lasso merchandise produced by Warner Brothers, blow it u...

It’s Friday and time for episode 50 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Admirals of Advocacy talk about PPAI’s Virtual L.E.A.D. that took place this week, Kirby’s pet peeve about pet peeves (yes, you read that right), Netflix opens up a merch shop which just might be the future of swag, the “great resignation” that’s taking place as quitting rates soar,...

You know what time it is without anyone telling you: episode 49 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the head honchos of hard seltzer talk about the HUGE moves around the world of promo, ASI has an in-person show in Austin, summer vacation plans for the hard seltzer honchos, a robust discussion about the changes to the PPAI Pyramid Awards, the long-awaited re...

It’s the first Friday of June and time for the Promo UPFront podcast with Kirby Hasseman or Bill Petrie! This week the power pair of promo start off by sharing some personal news this week – Kirby becoming a grandfather and Bill saying goodbye after the passing of his dad, con artists targeting promo distributors (and how to avoid becoming the next statistic), whether airlines are right to ban boo...

It’s Friday and time for a VERY special edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshalls of Frozen Pizza talk about the brand new DiGiorno pizza merchandise – and what swag Kirby would recommend for restaurants in his town, whether the ASI Chicago in-person event is too soon, what suppliers might want to do with all of the hand sanitizer sitti...

It’s Friday morning which means it’s time for one thing and one thing only: a brand-new episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Captains of Commencement talk about which promo people they would like to hear graduation speeches from, whether people hate the office or the commute, ransomware attacks on the rise and what to do about it, how to handle th...

It’s Friday and time for a WHITE HOT edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the promo pair have some very strong opinions as they discuss the HALO rebrand, people calling-out their “partners” on global supply chain issues, an Ohio hospital suing a Fully Promoted franchisee for PPE fraud, the marketing problem wrapped in the vocal minority and assumed sy...

It’s Friday and time for an agave-fueled Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Mavens of Mescal discuss how Google is saving $1B annually by setting new office hour policies – and how the world may not look as familiar as we thought when the pandemic is finally over, the decision of Visstun to leave the promotional products industry (sort of), the “commonsku kerf...

It’s the Friday before Cinco de Mayo so you know it’s time for a tequila-soaked Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Officers of Oaxaca talk about distributors reporting Q1 sales down 15% from 2020 – and what Q2 might look like, Kirby’s Better Business University, how to treat credit card processing fees as it relates to clients, the podcast hosting battle betwe...

It’s Friday morning which means it’s time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Majors of Mezcal talk about FedEx entering the world of promotional products (sort of), work from home injuries, Untuckit’s partnership with PCNA, Miller Lite’s genius “Vax Time Tees,” Norm Hullinger leaving alphabroder for Bella+Canvas, an epic “Party in t...

It’s Friday which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Mavens of Marketing talk about brand crushes they have in the world of promo, Patagonia saying goodbye to the promo world by no longer allowing additional branding on their apparel, the Fiat/Google co-branded line of cars – and how to make client partnerships work for your company, th...

It’s Friday and time for a spirited version of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Career Shifts talk about the big moves in Promo from Charles River Apparel and HALO Branded Solutions, “Salty Bill” joins “Bitter Kirby” on some hot takes regarding everything being offensive, the April Fools rebranding of Numo to Kalendar Group – and if it went t...