Between 2 Brands Podcast

Live in front of your naked, steaming eyes it’s episode 80 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the professors of promo were live from the PPAI Expo in fabulous Las Vegas and discussed the similarities and differences of this edition of Expo, and end-user (and virtual) version of Expo coming out soon, running a business while attending a conference, the retur...

It’s Friday which means it’s time to drop episode 79 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of Swag talk about continually evolving environment which creates many challenges for in-person trade shows, discuss the phrases that have been voted to be banished in 2022, evaluate the promotional products “silly season” of acquisitions, mergers, and prom...

It’s episode 78 – and the final episode of 2021 – of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the promo pair keep it brief with a discussion of how to maintain consistency when outside forces like illness strikes, how to plan for an Expo when the environment is changing so rapidly, and not a lot more thanks to Bill’s “mystery” virus. A special thanks to all of you who t...

It’s a Christmas Eve edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the Majors of Merriment discuss the challenges PPAI Expo faces in January, wax poetic about the ASI Product of 2021, debate crypto and NFT’s as they relate to the future of promo, discuss branding trends you’ll see in 2022, a fabulous party in the back, and so much more! This tinsel-level podcast i...

Well, well, well…it’s already time for episode 76 of the Promo UPFront podcast with Bill Petrie and Kirby Hasseman! Today the promo pair talk about PPAI pulling the plug on Promo Connect, debate an article from LinkedIn that states you don’t have a brand until people buy your merch, opine on Pantone releasing their annual “Color of the Year” for 2022, debate Kirby’s take on how elements impact his...

It’s Friday and truly time for a platinum-level broadcast as we drop episode 75 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie for your listening pleasure. In today’s packed edition, grandpa Kirby and Bill talk about the recent promo recall from HALO and how they deftly handled a product safety issue, the podcasts (other than this one) in the promotional products industry to giv...

It’s the first Friday of the last month of the year which means there’s no better time to drop episode 74 of the Promo UPFront podcast! This week Kirby Hasseman and Bill Petrie discuss some amazing new research from PPAI on the impact of promotional products, whether being paid in bitcoin is becoming commonplace, how Bud Light is using promo to embrace the sense of smell, Lush cosmetics leaving so...

It’s a Black Friday edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In episode 73, the Lieutenants of Leftovers talk about the comeback of live music and what it means for promo, they have very efficient takes on a bunch of promo topics in a new segment called, “Petrie’s Promo Round Up Quick Hit Holiday Week News for People,” talk about the headaches of companies with hyb...

Like a turkey from a helicopter, it’s time to drop episode 72 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the Giblet Generals give thanks for the things in and out of promo they are thankful for, discuss the trend of celebrities leveraging content marketing, wonder if fully custom cheese foreshadows the future of promo (yes, you read that right), chat about whether work...

Oh, you KNOW it’s time for episode 71 of the Promo UPFront podcast! This week hosts Kirby Hasseman and Bill Petrie talk about PPAI’s Promopalooza event during EXPO, Wendy’s changing their name to “meat” in reaction Facebook’s parent company going with Meta, whether one bad movie (or piece of content) can ruin a brand, the genius of Arby’s French fry infused vodka, we find out which people in the i...

It’s Friday and time for episode 70 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair take a deep dive into the ASI Quarterly Sales Report, discuss Cameo’s acquisition of Represent and what it means for Promo. Edwards Garment rebranding Bishop Custom to Edward X, Pabst Blue Ribbon wanting to deck your pad with free merch, Kirby delivers a very fun (and prom...

It’s a Halloween podcast TAKEOVER for episode 69 of the Promo UPFront Podcast! In this “rated M for Mature” show, the Kirby Lasso and Bill Kent get out their crystal balls to predict the future of promo, look for ways some distributors thrived during the pandemic, share what PPAI is doing to help alleviate the pressures on the supply chain - and how you can get involved, the lawsuit against Pop Ta...

It’s Friday and most assuredly time to drop episode 68 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an eager audience! This week the Maven’s of Marketing dissect the ASI Power 50 list of the most influential people in promo, wrap up Kirby’s end-user show from last week, discuss the QR Code backlash at restaurants, debate Bill’s assertion that “Sales is dead,” review the effi...

It’s time for episode 67 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo talk about mavericks in the promotional products industry, debate whether it’s time to have end-user shows again, share their favorite non-promo podcasts, Bill wants us all to get better acquainted with “autumn Kirby” during the Party in the Back, and so much more! A HUGE thanks to...

It’s Friday morning which means one thing and one thing only: time to drop episode 66 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Head Honchos of the Hoodie talk about the data breach at Next Level apparel – and the very casual response from the company, the great social media crash of 2021 and the impact on businesses, being intentional with a morning routine,...

As the crisp autumn air greets us this morning, episode 65 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is hot, fresh, and ready for you! This week the Captain’s of Company Culture discuss the skucamp in-person event, choose their distributor agency dream team, ponder if there are some positives to emerge from the supply chain crisis, share tips on creating a company culture wh...

It’s the first Friday of autumn which means it’s time for episode 64 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie to drop like falling leaves! In this episode the Earls of Espresso share an important message from PPAI President and CEO Dale Denham, discuss the amazing industry lifetime achievement award winners, give tips on what they do to pull themselves out of the seemingly...

It’s Friday and time for a VERY spicy episode 63 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the supporters of suppliers discuss President and CEO of PPAI Dale Denham’s eloquent message to distributors on supplier treatment during the supply chain crisis (with Kirby and Bill adding some sharp commentary), whether the federal vaccine mandate will be good or bad for b...

It’s been a short week, but Kirby Hasseman and Bill Petrie still found time to record episode 62 of the Promo UPFront Podcast! This week, the Lieutenants of Labor Day share ideas on how they would make the in-person PPAI Expo in January both safe and effective, the continuing importance of the PromoCares #SleepIn4Good campaign, whether the end of federal unemployment benefits will help close the s...

Time to start off your long weekend by listening to episode 61 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshalls of the Flotilla discuss Hurricane Ida relief efforts – and how you can help, the PPAI Rising Stars list, how to create a competitive advantage during a crisis, what employers need to change to attract (and retain) talent, Bitter Bill makes a...

You wanted the best, but they didn’t make it so here’s what you get instead: episode 60 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of the Selfie talk about the sustainability of cotton tote bags, whether the Notre Dame mascot is offensive, how promo can help increase vaccination rates, the relative merits of a selfie museum, what attributes make the p...

Damn straight it’s time for episode 59 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Sergeants of Surcharges discuss (in varying detail) the new PPAI board slate, the issues of the supply chain and how the looming shipping surcharges are exacerbating the situation, the bold office move by Brand Fuel, the SUPER cool Puma & Kool-Aid mashup, the encouraging Q2 2021 n...

It’s Friday and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the boys of summer talk about Bill dropping off his twins at college, whether digital sustainability is the next wave in promo, the impact of requiring COVID 19 vaccinations for businesses and events (warning: white-hot opinions here), the repercussions for small businesses as the...

It’s Friday and time to drop episode 57 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an demanding public! This week the Field General’s of Gaming talk about the PromoCares Sleep4Good initiative, how they would approach a client seeking “adult” products, why employees are eager to accept reduced benefits to continue working from home, whether there is a bachelor’s degree bias...

Stop, drop, and roll – it’s time for episode 56 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie! This week the Sergeant’s of Strategic Foresight share the first things they would if they were taking over the job of CEO of PPAI, the new concept of a “business shower” to celebrate accomplishments, the importance of talking about mental health in the wake of Simone Biles pulling out...