Between 2 Brands Podcast

It’s time for a poppin’ fresh new episode of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! In episode 55, the Brigadier General’s of the “Free Britney” movement discuss PPAI’s announcement of Dale Denham taking over as President and CEO of the organization, whether it’s time for distributors to reinvest in PPE, if sports are better with athletes on “juice,” 10,000 misprinted Brit...

Dropping like dogecoin, it’s episode 54 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Crypto talk in-depth about the ASI Counselor Awards, the importance of keeping the promotion of content fresh, where people go wrong with branding, whether distributors or suppliers are responsible for elevating promo, Bill has to make some VERY difficult decisions du...

It’s Friday and time for a piping hot Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Generals of the July Vacation talk about the Supreme Court decision that will finally allow NCAA athletes to profit from their name, image, and likeness – and what it means for the world of merchandise, the rapid rise and fall of Clubhouse, whether content marketers should post on holiday...

It’s the launch of a holiday weekend which means there’s no time like the present to drop episode 52 of the Promo UPFront podcast with Kirby Hasseman & Bill Petrie. This week the Barons of the Barbecue talk about Vistaprint handling the rebrand of the Washington Football Team, people insulating themselves (and their clients) from the realities of the new economy, Tasty’s co-brand with Hamburger He...

It’s Friday and time for an explosive episode of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie! Today the Field Marshalls of Fireworks talk about a survey that determined the most patriotic brands in America, how the pandemic has shifted the messaging in promo, commonsku’s product sustainability summit, the truly fabulous Ted Lasso merchandise produced by Warner Brothers, blow it u...

It’s Friday and time for episode 50 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Admirals of Advocacy talk about PPAI’s Virtual L.E.A.D. that took place this week, Kirby’s pet peeve about pet peeves (yes, you read that right), Netflix opens up a merch shop which just might be the future of swag, the “great resignation” that’s taking place as quitting rates soar,...

You know what time it is without anyone telling you: episode 49 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the head honchos of hard seltzer talk about the HUGE moves around the world of promo, ASI has an in-person show in Austin, summer vacation plans for the hard seltzer honchos, a robust discussion about the changes to the PPAI Pyramid Awards, the long-awaited re...

It’s the first Friday of June and time for the Promo UPFront podcast with Kirby Hasseman or Bill Petrie! This week the power pair of promo start off by sharing some personal news this week – Kirby becoming a grandfather and Bill saying goodbye after the passing of his dad, con artists targeting promo distributors (and how to avoid becoming the next statistic), whether airlines are right to ban boo...

It’s Friday and time for a VERY special edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshalls of Frozen Pizza talk about the brand new DiGiorno pizza merchandise – and what swag Kirby would recommend for restaurants in his town, whether the ASI Chicago in-person event is too soon, what suppliers might want to do with all of the hand sanitizer sitti...

It’s Friday morning which means it’s time for one thing and one thing only: a brand-new episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Captains of Commencement talk about which promo people they would like to hear graduation speeches from, whether people hate the office or the commute, ransomware attacks on the rise and what to do about it, how to handle th...

It’s Friday and time for a WHITE HOT edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the promo pair have some very strong opinions as they discuss the HALO rebrand, people calling-out their “partners” on global supply chain issues, an Ohio hospital suing a Fully Promoted franchisee for PPE fraud, the marketing problem wrapped in the vocal minority and assumed sy...

It’s Friday and time for an agave-fueled Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Mavens of Mescal discuss how Google is saving $1B annually by setting new office hour policies – and how the world may not look as familiar as we thought when the pandemic is finally over, the decision of Visstun to leave the promotional products industry (sort of), the “commonsku kerf...

It’s the Friday before Cinco de Mayo so you know it’s time for a tequila-soaked Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Officers of Oaxaca talk about distributors reporting Q1 sales down 15% from 2020 – and what Q2 might look like, Kirby’s Better Business University, how to treat credit card processing fees as it relates to clients, the podcast hosting battle betwe...

It’s Friday morning which means it’s time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Majors of Mezcal talk about FedEx entering the world of promotional products (sort of), work from home injuries, Untuckit’s partnership with PCNA, Miller Lite’s genius “Vax Time Tees,” Norm Hullinger leaving alphabroder for Bella+Canvas, an epic “Party in t...

It’s Friday which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Mavens of Marketing talk about brand crushes they have in the world of promo, Patagonia saying goodbye to the promo world by no longer allowing additional branding on their apparel, the Fiat/Google co-branded line of cars – and how to make client partnerships work for your company, th...

It’s Friday and time for a spirited version of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Career Shifts talk about the big moves in Promo from Charles River Apparel and HALO Branded Solutions, “Salty Bill” joins “Bitter Kirby” on some hot takes regarding everything being offensive, the April Fools rebranding of Numo to Kalendar Group – and if it went t...

It’s the first Friday of April and time an oven-fresh Promo UPFront #podcast with Kirby Hasseman and Bill Petrie. This week the Caped Crusaders of Crystal Awards talk about using promo to help drive vaccines, how global supply chain issues are challenging the promotional products industry, disagree over the reposting of content, the greatness that is the makeup kit mashup from Elf Beauty and Chipo...

It’s the first Friday of spring and time for your weekly edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Vikings of the Vaccine talk about the amazing work done by SwagCycle to repurpose unwanted promo, when it’s time to commit to in-person events, Lori Bauer joins iPromoteU after more than two decades at Koozie Group, fighting through “imposter syndrome,” a...

Heck yes, it’s Friday which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of Spring Break talk about the trend of debranding, working proactively with your clients as there is light at the end of the pandemic tunnel, whether the 8-hour workday is dead, the challenges of leadership, food-based “Party in the Back,” and so much more! This p...

It’s Friday and time for a Spring Break edition of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the duo of Daytona talk about the negative impact to Independent Contractors (regardless of industry) if the PRO Act is signed into law as currently written, Disney+ getting the pivot right, COVID one year later, whether the days of dressing to impress are over, what Major Le...

It’s the first Friday of Women’s History Month which means it’s time for a VERY special Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In this episode – an annual favorite – they discuss the many Powerhouse Women in Promo (distributors, suppliers, and service providers), the Tee Hamilton Creative Scholarship from PromoKitchen, Zoom fatigue, paying for Twitter “superfollowers,”ASI Promo...

It’s the final Friday of February which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the warlocks of weather talk about keeping a small business open during a severe and prolonged weather event, how best to treat and employee who resigns, a very unfortunate diversity training misstep from Coca-Cola (yes, even worse than the one on “The Office”), when...

It’s a deep freeze episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the winter warriors talk about the amazing Sustainability Impact Report from Redwood Classics, the death of the snow day, Tinder launches a line of products, balancing supplier meetings with making distributor sales, McDonald’s uses promo to hype their entry into the chicken sandwich wars, a froz...

It’s the Friday before Valentine’s Day and there’s no better way to celebrate love than to listen to the latest Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Barons of the Bromance talk about how the “Buy American” executive order will impact the world of promo, if either would go back to college to get their MBA, the rebranding of a racially insensitive pancake company,...

You bet it’s time for a triple-F (First Friday of February) edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Barons of the Big Game talk about Bob McLean being named interim president of PPAI, the advantages and disadvantages of virtual award ceremonies, the efficacy of data mining as a business model, the questionable genius of the mask/Bluetooth earbuds mas...