Between 2 Brands Podcast

It’s the first Friday of April and time an oven-fresh Promo UPFront #podcast with Kirby Hasseman and Bill Petrie. This week the Caped Crusaders of Crystal Awards talk about using promo to help drive vaccines, how global supply chain issues are challenging the promotional products industry, disagree over the reposting of content, the greatness that is the makeup kit mashup from Elf Beauty and Chipo...

It’s the first Friday of spring and time for your weekly edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Vikings of the Vaccine talk about the amazing work done by SwagCycle to repurpose unwanted promo, when it’s time to commit to in-person events, Lori Bauer joins iPromoteU after more than two decades at Koozie Group, fighting through “imposter syndrome,” a...

Heck yes, it’s Friday which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of Spring Break talk about the trend of debranding, working proactively with your clients as there is light at the end of the pandemic tunnel, whether the 8-hour workday is dead, the challenges of leadership, food-based “Party in the Back,” and so much more! This p...

It’s Friday and time for a Spring Break edition of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the duo of Daytona talk about the negative impact to Independent Contractors (regardless of industry) if the PRO Act is signed into law as currently written, Disney+ getting the pivot right, COVID one year later, whether the days of dressing to impress are over, what Major Le...

It’s the first Friday of Women’s History Month which means it’s time for a VERY special Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In this episode – an annual favorite – they discuss the many Powerhouse Women in Promo (distributors, suppliers, and service providers), the Tee Hamilton Creative Scholarship from PromoKitchen, Zoom fatigue, paying for Twitter “superfollowers,”ASI Promo...

It’s the final Friday of February which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the warlocks of weather talk about keeping a small business open during a severe and prolonged weather event, how best to treat and employee who resigns, a very unfortunate diversity training misstep from Coca-Cola (yes, even worse than the one on “The Office”), when...

It’s a deep freeze episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the winter warriors talk about the amazing Sustainability Impact Report from Redwood Classics, the death of the snow day, Tinder launches a line of products, balancing supplier meetings with making distributor sales, McDonald’s uses promo to hype their entry into the chicken sandwich wars, a froz...

It’s the Friday before Valentine’s Day and there’s no better way to celebrate love than to listen to the latest Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Barons of the Bromance talk about how the “Buy American” executive order will impact the world of promo, if either would go back to college to get their MBA, the rebranding of a racially insensitive pancake company,...

You bet it’s time for a triple-F (First Friday of February) edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Barons of the Big Game talk about Bob McLean being named interim president of PPAI, the advantages and disadvantages of virtual award ceremonies, the efficacy of data mining as a business model, the questionable genius of the mask/Bluetooth earbuds mas...

It’s Friday and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! This week the Promo Pair talk about how the new Clubhouse app can benefit the promo industry, major brands not advertising during the Super Bowl, what they liked – and didn’t like – about Dale Denham’s “Online 18” list, the amazing (and philanthropic) Bernie Sanders inauguration merchandise, t...

Plausibly live in and in front of your naked, steaming eyes, it’s time for a brand-new episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the cautious return of regional in-person shows, Bill’s experience at PPAI Direct-2-You, leveraging improv skills to help communicate, a Michigan marijuana dispensary using promo to promote health, the injection o...

It’s a cold Friday but it’s time to warm up with a hot and fresh Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about commonsku’s skucon virtual event, whether fatherhood will change as a result of the pandemic, Burger King’s not-so-bold rebrand, the greatness that is Cobra Kai on Netflix, Kirby brings in a STRONG game for the “Party in the Back,” and so much more!...

It’s Friday and time for a brand-new edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo discuss attending in-person tradeshows, firing the engine back up after time off, Budweiser trolling soccer goalies, what to expect at the PPAI Direct-2-You virtual EXPO, the brilliant KFC gaming console, Kirby gives out promo awards during the “Party in the Back...

Look, let’s be honest – you’re likely hungover from saying sayonara to 2020 which means we have ZERO expectations you’ll listen to this brand-new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie before noon today. However, when you do listen, you can hear them talk about what the second round of stimulus means for the promo industry, they get out the crystal ball to share what they see ah...

You’ve opened all your presents, you’ve quietly spiked your coffee with Bailey’s, and it’s time for our Christmas gift to you: a brand new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they chat about the Bic Graphic/Koozie Group acquisition of Imagen Brands, dissect Promo Year 2020 by sharing things that surprised them, the WTF moment of the year, best pivot, say goodbye to...

It’s one week until Christmas Day, so why not listen to the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie while shopping – or wrapping – those last-minute gifts?!?! This week they talk about how Pantone FINALLY got the color(s) of the year right, the importance of awards as tools of validation, the challenge of repeating content, AIM Smarter forming a diversity council, the Cleveland B...

It’s Friday and time for the sort of famous, always notorious, Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Duo of December talk about the tragic passing of Tee Hamilton, industry leader Jeff Lederer saying goodbye to alphabroder/Prime, how each of them are using December to their advantage, the differences between starting and running a business during a pandemic, the...

Oh, the weather outside is frightful, but the brand-new edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is so delightful! This week they talk about the shipping challenges disrupting the supply chain, the continual evolution of content marketing, whether custom branded Oreo’s are a threat to or the future of promo, the debate over the changes to a classic holiday Hershey K...

It’s a Friday – and tryptophan induced – Promo UPFront Podcast with Kirby Hasseman and Bill Petrie, this week they talk about the people in promo they are thankful for, reimagining productivity during the pandemic, whether sharing side hustles are good or bad, Arby’s deep fried turkey pillow, a great topic from Javier Melendez about being punished for caring about a brand, the return of the origin...

It’s the Friday before we all shove as much uncommon yardbird down our grateful gullets so you know it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week they talk about the departure of Paul Bellantone and what’s next for both Paul and PPAI, the importance of a morning routine, business – and gift – planning for a second shutdown, Lou Weisbach re-enters the promo...

It’s Friday the 13th in 2020 which means there’s only one way to survive this day: a brand-new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week they talk about the proliferation of doom and gloom promo predictions for 2021, branding becoming more important than an organization’s true product (Tesla tequila anyone), an update on the presidential promo wars, whether companies bel...

It’s the first Friday of November and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they take a deep dive into the PPAI Expo Reimagined schedule, certification for masks, KFC shaves Colonel Sanders for Movember, musicians connecting – and making ends meet – via promo, luxury scratch & sniff t-shirts, the much-anticipated return of “fill in th...

It’s the Friday before the scariest day of the year (not Halloween – election day) so you know it’s time for a steaming hot new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the shipping delays everyone will face the remainder of the year, Burger King’s reusable packaging (and the promo opportunities), in-person events, planning for 2021, the ASI Power 50, br...

It's Friday and time for you to stop what you're doing (yes, right now) and watch/listen to the brand-new Promo UPFront #podcast with Kirby Hasseman & Bill Petrie! This week the promo pair talks about Hormel's "breathable bacon" face mask, the Q3 distributor sales reports from ASI and PPAI, Kirby has a challenge with a supplier and their communication, quitting social media, and so much more!! A h...

It’s a freaky Friday which means it’s time for a fresh episode of the Promo UPFront podcast with Kirby Hasseman & Bill Petrie! This week they talk the Biden fly swatter, UCLA vs. Under Armour, reacting to harsh – and anonymous – criticism, planning a virtual event (and PPAI’s virtual Leadership Development Workshop), Kirby drops an “F-Bomb” rendering this podcast PG-13, and so much more! Huge than...