brandivate

Between 2 Brands Podcast

Business EN ↓ 316 episodes

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

Author

brandivate

Category

Business

Podcast website

www.brandivatemarketing.com

Latest episode

Jul 10, 2026

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Episodes

Promo UPFront Podcast - Episode 14 09.10.2020

Somebody get us a doctor! It’s Friday and most certainly time for your dose of the Promo UPFront #podcast with Kirby Hasseman & Bill Petrie!! This week, they talk about the increase in in-person events, devaluing the sales process by being too nice, the new commemorative coin being sold via the White House gift shop, the newsworthiness of virtual sales meetings, the tragic death of Eddie Van Halen...

Promo UPFront Podcast - Episode 13 02.10.2020

It’s Friday and time for (another) PG-13 rated Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they have WHITE hot takes on the speed of campaign merchandise, PPAI Expo going virtual, the name change for BIC Graphic, the “interesting” new Pantone color, the outcome of the PPAI Board election, a new game for the “party in the back,” and so much more! Buckle up for this one, fol...

Promo UPFront Podcast - Episode 12 25.09.2020

It’s Friday morning and time for your weekly dose of the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they discuss the promo distributor indicted for fraud, the Netflix docudrama, “The Social Dilemma,” volunteer burnout (and how to say no gracefully), the brilliant Miller Lite “cantenna” marketing campaign, a “get to know Bill” party in the back, and so much...

Promo UPFront Podcast - Episode 11 18.09.2020

It’s Friday which means it’s time to stop everything you’re doing and listen to the latest Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the controversial label in Patagonia shorts, the launch of Red Goldfish: Promo Edition by Roger Burnett and Stan Phelps, the introduction of an ad-supported phone from AT&T, making sure marketing is in alignment with sales,...

Promo UPFront Podcast - Episode 10 11.09.2020

It’s the Friday of a short week so you know it’s time to get your day started right with the Promo UPFront Podcast hosted by Kirby Hasseman and Bill Petrie. This week they talk about the acquisition of Webb Company by HPG, embracing boldness in a time of crisis, Bill’s blog on the pros and cons of videoconferencing, the US Air Force crowd sourcing for uniform ideas, Kirby brings the heat during th...

Promo UPFront Podcast - Episode 9 04.09.2020

It's the Friday before the long Labor Day Weekend so while you're pretending to work, why not listen to the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie!! This week the promo pair talk about the PPAI Rising Star list, dangerous ingredients in some hand sanitizers, Walmart taking on Amazon Prime, whether the pandemic has finally killed the printed catalog, an EPIC party...

Promo UPFront Podcast - Episode 8 28.08.2020

It's Friday and time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they talk about the excellent article by Joel Schaffer on PromoCorner calling out the lack of diversity in the promo industry - and what we can do about it, people getting (unjustifiably) upset about the proposed PPAI board slate, how to set goals in the middle of so much uncertainty,...

Promo UPFront Podcast - Episode 7 21.08.2020

It's Friday and time for a steaming hot fresh edition of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! They are TRULY back this week and talk about more drama on the Promotional Products Professionals page where Bill "may" have been involved, does a realist actually exist between the optimist and pessimist, QR Codes making a strong comeback in the food service industry (and the prom...

Promo UPFront Podcast - Episode 6 14.08.2020

Need a cure for the quarantine blues? Look no further than the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they talk about the PPAI survey for the second half of they year, they argue whether a realist exists, zoom lighting issues - including a live one Bill has to deal with, the importance of managing client expectations, how college town distributors can...

Promo UPFront Podcast - Episode 5 07.08.2020

It’s Friday at 7:00 AM CDT which means it’s time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they dig deep into the promotional industry’s first in-person tradeshow since the onset of COVID-19, the hospitality industry’s shift as they try to survive, maintaining sanity during insane times, being careful with your brand, the “party in the back” dedic...

Promo UPFront Podcast - Episode 4 31.07.2020

It's Friday and most definitely time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie! This week they talk about the incredible State of the Industry report put out by ASI, the reopening of LA Apparel, obsessing over content analytics, CES canceling their tradeshow and what it means for PPAI Expo, Kirby shares his product of the week, and much more! Big thanks to o...

Promo UPFront Podcast Episode 3 24.07.2020

It's Friday and time for a brand spanking new edition of the Promo UPFront Podcast - the mullet of all podcasts - with Kirby Hasseman and Bill Petrie. This week they talk about brandvocate week and using promo to launch a company, the ASI Food Bank Drive, the success of online conferences, the ASI Counselor Awards from home, a new game debuts during the party in the back, and so much more. Buckle...

Promo UPFront Podcast - Episode 2 17.07.2020

It's Friday morning and time for a brand new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today they talk about Zoom fatigue and if it's a real thing, the (second) shut down of Los Angeles Apparel due to COVID-19 code violations, the potential removal of TikTok by the United States, wearing masks in public, athletic masks, the party in the back, and so much more! And, yes, you can ac...

Promo UPFront Podcast - Episode 1 10.07.2020

It's Friday and time for your FIRST dose of the weekly Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the launching of brandivate - the new company started by Bill Petrie and Kelsey Cunningham, the branding problems of the Washington Redskins, the importance of marketing with promo during these "unprecedented" times, what back to school might look like, the pa...

Promo UPFront Podcast - Theme Music 10.07.2020

The AMAZING Promo UPFront Podcast original theme music written and performed by the one and only, Jason Nokes from PromoPulse!

brandivate Radio Intro 30.06.2020

brandivate Radio Intro by brandivate

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