Between 2 Brands Podcast

That’s right, it’s Friday and time for Ep. 28 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill gives a bit of a recap of the recent Promocations event in Los Cabos, Mexico, before welcoming Liza Sachs, the CRO at Kaeser & Blair, to the podcast. Before getting to the “Five Easy Questions,” they talk about some of the people they’ve learned from during their respective c...

Served up hot and fresh just for you, it's Ep. 27 of the Between 2 Brands #podcast with Bill Petrie. This week, Bill shares some branded merch industry quick hits before welcoming the Master of the Multi-Line, Mike Eaton to the show. They discuss how the industry needs to change and what the true key to success in promo is. After that, Bill asks Mike “Five Easy Questions” where Bill digs deep on M...

You know Friday morning is when we drop a piping hot and oven-fresh episode of the Between 2 Brands podcast – in this case, Ep. 26! This week Bill Petrie shares what he’s learned from the milestones hit by both brandivate and Promocations this week. After that, Bill welcomes Jeff Franklin from Headwear USA to the show where they discuss how to solve the oversaturation of shows in the promotional p...

It’s Friday AND Independence Day so you know there will be fireworks galore on Ep. 25 of the Between 2 Brand Podcast! This week your host, Bill Petrie, shares some thoughts on what being an American means to him before welcoming the one, the only, Tennessee Alex Moltz to the podcast. In a reversal of format, Alex asks Bill “Three Easy Questions” before Bill regains control and shoots some Roman Ca...

It’s Friday and absolutely time for Ep. 24 of the Between 2 Brands #podcast with your host, Bill Petrie! Today Bill shares the results about a marketing survey regarding both the uses and efficacy of AI in marketing before welcoming his guest, Danny Rosin from Brand Fuel! The two marketing mavens talk about presentation skills salespeople can immediately employ to help them close more business. Af...

It’s Friday and absolutely time for Ep. 23 of the Between 2 Brands #podcast with your host, Bill Petrie! Today Bill talks about prospecting for new business when you ARE a new business before welcoming his guest, Jeremy Picker from AMB3R Creative! During an insightful discussion, they talk about music (specifically the recent death of Brian Wilson) and what needs to change in the branded merchandi...

It’s Friday which can only mean that it’s time for Ep. 22 of the Between 2 Brands #podcast with your host, Bill Petrie! Today Bill kicks off the podcast with some promo industry quick hits before welcoming his guest (and friend), Terry McGuire of HALO. The main topic – before “5 Easy Questions” anyway – is tariffs where Terry has some fantastic advice for any businessperson trying to navigate thes...

It’s Friday and most assuredly time for Ep. 21 of the Between 2 Brands #podcast with your host, Bill Petrie. To start things off, Bill shares his thoughts on his weekend in Kansas City supporting Children’s Mercy Hospital and Big Slick through the lens of the power of branded merchandise to drive engagement and donations. After that, he is joined by Ashely Colautti from Spector & Co. where they ta...

It’s the final Friday of May and time for Ep. 20 of the Between 2 Brands #podcast with your host, Bill Petrie! This week is all about lists. To kick off the episode, Bill shares his thoughts on why we all love lists so much before sharing a David Letterman-inspired Top 10 list. Then Bill welcomes back his former partner-in-crime, Kirby Hasseman, to discuss, debate, and dissect the entire PPAI 100...

You bet it’s Friday and time for Ep. 19 of the Between 2 Brands #podcast with your host, Bill Petrie. Today Bill talks about the downside of AI in the workplace – especially as it relates to HR and hiring practices. Soon thereafter, he’s joined by Jade Crider of Hasseman Marketing where they discuss how to really leverage and humanize AI before she springs a round of “Rapid Fire” on Bill! Of cours...

It’s Friday and time for Ep. 18 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about the evolution of the CMO role and the different challenges they face today. After that bit of pontificating is out of the way, Bill is joined by Natalie O’Leary from BAMKO where they chat about who inspired them when they grew up and what drinkware best describes their brand. A...

It’s Friday and time for Ep. 17 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about the challenge of being sick and taking time off as a solopreneur. After that, it’s the dramatic return of the one and only Meg Erber, now of The Bark & Buoy, where they talk about her transition out of the world of branded merch and following her passions. Afterwards, Bill asks...

It’s Friday and time for Ep. 16 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on Amazon considering adding tariffs as a line item to the total product cost as a marketing tool and the value of volunteerism. Once that bit of business is out of the way, Bill is joined by Josh Robbins from Vault Promotions/Promocations where they discuss taking an “...

It’s Friday and time for Ep. 15 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on the AMAZING Gen-X End User research from ASI. After that bit of fun, he is joined by the social media legend himself, Dana Zezzo, where they talk about how they would build their ideal distributor and supplier if they stared from scratch. Afterwards, Bill asks Dana “...

It’s Friday and time for Ep. 14 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill discusses a tradition unlike any other – Masters merch (and what we can learn from it)! After that bit of fun, he is joined by the Branding Badass herself, Joelly Goodson, where she flips the script and grills Bill like a cheese sandwich by asking him some direct questions! Afterwards, Bil...

It’s Friday and time for Ep. 13 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on how the branded merchandise industry is reacting to the tariffs (hint – it’s not with a lot of grace). After that bit of volatility, he is joined by the Chief Excitement Officer of Taco ‘Bout Pins, Hillary Morris, where they chat about how to avoid epic fails and, in...

It’s Friday and time for Ep. 12 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares a passionate “Billitorial” on why April Fools’ Day is a garbage holiday. After that bit of business, he is joined by the new President and CEO of PPAI, Drew Holmgreen, where they chat about the branding (and rivalry) of their alma maters and marketing the Promotional Products Educat...

It’s Friday and time for Ep. 11 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his Spring Break experience with one of his sons and why it’s finally time for Adult Spring Break. After that bit of nonsense, he is joined by the one and only Mandi Rudd from Genumark where they talk about what gives them the most career joy before diving into those pesky “Five Eas...

It’s Friday and time for Ep. 10 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill takes a look at the bizarre merch drop from New Era and Major League Baseball – and the lesson we can learn from it. After that, he is joined by Travis Powell from Blue Phoenix Branding where they take a deep dive into the branding of movies and the overall movie-going experience before Tr...

It’s Friday and time for Ep. 9 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill is joined by the one and only Kirby Hasseman where they unveil the 2025 PowerHouse Women of Promo list! This is easily the favorite podcast of the year and the most fun to record. Trust us, you don’t want to miss this episode. A BIG thanks to our friends over at Seven Sourcing for sponsorin...

It’s Friday and time for Ep. 8 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about brand loyalty when the product you seek is experiencing scarcity and no longer a premium due to insane pricing. Afterwards, Bill is joined by Dana Geiger from The Premier Group where they talk about common challenges brands face, the biggest hurdle that distributors have to over...

It’s Friday and time for Ep. 7 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill does a quick industry news roundup where he discusses the “Stanley vs. Stanley” lawsuit and the fact that PPAI Expo was officially a waste-free event! Afterwards, Bill is joined by David Shultz from commonsku where they talk about how the promotional products industry is handling tariff unc...

It’s Friday and time for Ep. 6 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill goes on a rant about specific social posts that slam branded merchandise suppliers and why those posts accomplish nothing. After that, Bill is joined by Alex Paschal from Warwick where they talk about specific professional lessons they’ve learned that have helped them in their personal live...

It’s Friday and time for Ep. 5 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on DOGE as it relates to the promotional products industry why this makes LEAD from PPAI more important than ever. After that, Bill is joined by Lindsay Bons from IDLine to talk about the importance of building strong business relationships and tactfully bridging the age...

Time for Ep. 4 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares some thoughts on tariffs and how toxic the conversation has become and how the fact that Super Bowl ads come out make the gameday experience “less than.” After that, Bill is joined by Brett Schaffer from Soapbox to talk about the most memorable Super Bowl ads – both good and bad and how each of them...