Between 2 Brands Podcast

It’s the Friday after PPAI Expo and time for Ep. 53 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill’s “Opening Shot” talks about the January gauntlet that is the promotional products industry and whether it’s a good or rough way to start the year. After that, Bill is joined by a favorite returning guest, Nick Lateur of Merch.ai. They have an in-depth conversation abou...

It’s time for Ep. 52 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill’s uses his “Opening Shot” to chat about the industry gauntlet that is the first two weeks of January every year and, perhaps, a way to make it a bit easier for the road warriors out there! After that little preamble, Bill is joined by the President and CEO of PPAI, Drew Holmgreen. During a fantastic...

It’s time to drop the first Between 2 Brands episode of 2026! This week Bill shares his thoughts on goals for the coming year and a sneak peek of what he will share in his Introspective Candor blog coming Monday, January 5th. After that, he’s joined by current PPAI Board Chair and CEO of Fairware, Denise Tascherau and they talk all things service, sustainability, and advice she has for the incomin...

It’s the Friday after Christmas and time for Ep. 50 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill’s “Opening Shot” takes on the how much work needs to be done in the promotional products industry prior to the holidays to enjoy time off DURING the holidays. After that little preamble, Bill is joined by author, teacher, and speaker extraordinaire, David Rendall. They...

It’s time to drop Ep. 49 of the Between 2 Brands #podcast with Bill Petrie. This week, Bill shares how the podcast has evolved in the past year and what his vision is for it moving forward. After that, he is joined by the one and only Mark Graham from commonsku and they have a truly deep conversation coving entrepreneurship, the efficacy of branded merchandise, and being a truly nice guy in a very...

It’s Friday and time for Ep. 48 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill starts off the podcast with his “Opening Shot” where he takes on the absurdity of the Pantone Color of the Year. After that little preamble, Bill is joined by the “other” industry BP, Brian Porter from Starline! During a conversation that weaves back and forth, they talk about the importan...

It’s time to drop Ep. 47 of the Between 2 Brands #podcast with Bill Petrie. This week Bill shares his thoughts on the potential end of social listening brought on by AI bots. After that, he’s joined by Lisa Bibb, the Executive Director of both GAPPP and VAPPA where they discuss her journey in the promotional products industry as well as have a robust chat about the regional association community....

If it’s the blackest of all Fridays, then you know it’s time for Ep. 46 of the Between 2 Brands #podcast with Bill Petrie! This week, Bill shares the things he’s grateful for from the perspective of a solopreneur before a Promo UPFront REUNION with the one and only, Kirby Hasseman. Without getting into specifics (you’ll have to listen), the topics are wide-ranging, insightful, and always have a da...

It’s Friday and time for a VERY special edition of the Between 2 Brands #podast with Bill Petrie! Why is it special? We’re glad you silently asked – it’s special because today we are having a conversation with the soon-to-be retiring President and CEO of ASI, Tim Andrews. It’s a fantastic dialog where Tim reflects on his journey before working in the promotional products industry, lessons he’s lea...

It’s Friday and time for Ep. 44 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares a peek behind the scenes about planning for the PromoCruise and the work it takes during the event to give it every chance to be a resounding success. After that little preamble, Bill is joined by Jill Stirnkorb from California Tattoos and she asks a bit about the “why” of Promocati...

It’s the first Friday of November which means it’s time for Ep. 43 of the Between 2 Brands #podcast with Bill Petrie! This week, Bill shares his biggest concern about the proliferation of AI and how best to mitigate it. After that, he is joined by Matt Shucart of APS Promos where they talk about the Van Halen of merch, the bad karaoke of branding, and what piece of promo might best fit Ozzy Osbour...

It’s Halloween AND time for a spooky episode of the Between 2 Brands #podcast with Bill Petrie! This week, Bill kicks off the podcast by talking about the increasing distrust management seem to have in the workplace and suggests a different approach based on results. After that, Bill is joined by Jon Norris from Hit Promotional Products where they discuss his industry journey, digital transformati...

If it’s Friday, then it’s time for a brand-new episode of the Between 2 Brands #podcast with Bill Petrie! To kick off Ep. 41, Bill talks about the fragility of cloud-based internet services in wake of the major outage this past week and bids a fond “adieu” to part of the world wide web that no longer exists. Afterwards, Bill welcomes the Chief Revenue and Experience Officer at PPAI, Ellen Tucker a...

Oven-fresh and piping hot, it’s Ep. 40 of the Between 2 Brands #podcast with Bill Petrie! To start the show, Bill shares his thoughts on the ASI Power 50 and, perhaps, offers an opinion or three about what seemed to be missing. After that, Bill is joined by Kara Keister from Social Good Promotions where they talk about being serial volunteers and the impact that has had on their careers before Bil...

If it’s Friday, then you know it’s time for Ep. 39 of the Between 2 Brands #podcast with Bill Petrie! This week, Bill talks about managing stress as a solopreneur before welcoming Danny Henderson of C&C Marketing. During their discussion, they discuss rebounding from losing a significant client, learning to go it on your own after being part of a family business, and why Whataburger is better than...

It’s the first Friday of October which means it’s time for a farm-fresh episode of the Between 2 Brands #podcast with Bill Petrie. This week, Bill shares his thoughts on death of the ban on noncompete clauses and why companies need to start viewing them differently. Then, Bill is joined by the Promo CMO himself, RJ Hagel, where they talk about values in business and the merits of smoking meat for...

It’s Friday and time for a very special and fun episode (37 if you’re keeping score at home) of the Between 2 Brands #podcast with your host, Bill Petrie! This week Bill shares his thoughts about a huge lawsuit in the branded merchandise industry and the potential impact it has for service providers moving forward. After that bit of news, Bill welcomes his son, Mitch Petrie from RadioAlabama, to t...

You KNOW it’s Friday when a hot, fresh, and made to order episode of the Between 2 Brands #podcast drops. To kick off the show your host, Bill Petrie, talks about the retirement announcement of Tim Andrews from ASI and the legacy he leaves behind. After that, Bill is joined by a returning guest, Brittany Frase, now from MadeToOrder. During their banter, they discuss using AI in meetings and at tra...

Heck yes, it’s Friday and time for Ep. 35 of the Between 2 Brands #podcast with Bill Petrie! At the top of the show, Bill talks about the BLISTERING start of the branded merchandise “silly season” including people on the move, what it means, and reverberations throughout the industry. After that, Bill welcomes Jason Nokes from PromoPulse where they talk about the need for better representation thr...

It’s Friday and time for an international edition (Ep. 34) of the Between 2 Brands #podcast with Bill Petrie delivered piping hot out of the broadcasting oven just for you! To kick things off, Bill talks about the need for better education using a really dumb post in the Promotional Products Pros Facebook group. Once that bit of complaining is out of the way, Bill welcomes Robert Williams all the...

If it’s the Friday before a long Labor Day weekend, then you know it’s time to drop Ep. 33 of the Between 2 Brands #podcast with Bill Petrie. This week, Bill talks about the 2025 PPAI board slate and shares what he feels the board might be missing. After that, he welcomes Jessica Gibbons Rauch from PPAI where they talk about the shifting needs of education in the promotional products industry befo...

Served up hot and fresh just for you, it's Ep. 32 of the Between 2 Brands #podcast with Bill Petrie. To kick off the show, Bill shares some very candid professional and personal thoughts about the retirement of HALO CEO, Marc Simon. Soon thereafter, Bill welcomes the CEO of eXtendTech, Dale Denham. Before launching into “Five Easy Questions,” they talk about what growth – and success – looks like...

It’s Friday and we are already half-way through August, so why not drop a brand-new episode of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares a disappointing encounter with someone in the Promotional Products Professionals Facebook group and why we all need to have more grace with companies and individuals. Soon thereafter, Bill is joined by Eric Granata from Pro...

If it’s Friday, then you know that means a white-hot episode of the Between 2 Brands #podccast with your host, Bill Petrie. For episode 30, we have something very special after Bill shares the ways branded merchandise pros have dramatically grown their businesses in the past three years. That something special? The dramatic return of Kirby Hasseman to dissect and discuss the ASI Top 40. The classi...

It’s the first Friday of August which means it’s time to drop Ep. 29 of the Between 2 Brands #podcast! This week your host, Bill Petrie, shares a recent study showing that consumers are becoming increasingly negative toward the use of AI in marketing, his thoughts on what it means, and how to strike the right balance. After that bit of human authenticity, Bill welcomes the Senior Vice President at...