Between 2 Brands Podcast

Buckle up, buttercup, because it’s time for Ep. 69 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, a VERY fired up Bill talks about the lessons he learned the hard way about posting on social media this week. After that, he is joined by the Founder of Lemonade Creative Marketing, Nenette Gray. During a wide-ranging chat, they discuss the courage it takes to start...

Happy May Day! To celebrate, let’s drop Ep. 68 of the Between 2 Brands #podcast! This week in the Opening Shot, I share my thoughts about the passing and the lasting legacy of a true industry titan, ASI’s Chairman Emeritus, Norman Cohn. Then I am joined by the Market Economist and Public Affairs Lead at PPAI, Alok Bhat and we talk about his journey to the branded merchandise space, juggling leadin...

It’s absolutely time for Ep. 67 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about the merch questions surrounding the “America250” celebration this year. After that, Josh Ellis from PPAI returns to the podcast where the conversation ranges from different leadership styles at PPAI to the new “PPAI Expert Voices” program to goals when speaking. Heck,...

It’s the Friday of Tax Week here in the USA, which means it’s time for a white hot episode of the Between 2 Brands #podcast with your host, Bill Petrie! To kick off Ep. 66, Bill shares some of the learnings he had from the ASI Top Places to Work list – and there’s some real gold here. Then he is joined by Mitch Silver from Printable, the number three distributor on the aforementioned list. They ha...

Buckle up because it’s time for Ep. 65 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about what one regional association is doing to completely flip the standard script on driving membership value – and it’s amazing. After that, he is joined by the Vice President of Sales of Charles River, Lindsey Davis. During a wide-ranging chat, they discuss worki...

You know what time it is! That’s right, time to drop ep. 64 of the Between 2 Brands podcast with your host, Bill Petrie! This week in the Opening Shot, Bill shares some industry quick hits – and we do mean quick. Then he’s joined by the one and only Brittany David from SnugZ. They have a fantastic chat covering a wide range of topics including transitioning from service provider to supplier, her t...

You know it’s time for Ep. 63 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill takes square aim at the meaning of “Made in the USA” as it relates to branded merchandise and where the value truly lies. After that, he is joined by Chelsea Williams from Spark Branded Solutions where they talk about what she looks for in building her team, the leadership qualitie...

If it’s a Friday in March, you know it’s time for a piping hot and oven fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie! To kick off Ep. 58, Bill talks about how good it is to see the branded merchandise industry move away from isolationism and closer to community and why that’s a key for innovation. Then he is joined by his good friend and owner of PBJ Merch Co., Rich P...

Buckle up because it’s time for Ep. 61 of the Between 2 Brands podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about the shift from things to experiences by Gen Z and how that impacts the promotional products industry. After that, the energy REALLY amps as Bill is joined by JQ (Jenna Quaranta) from HPG Brands. In a very open, candid, and honest conversation, they talk about he...

It’s the first Friday of March which can mean only one thing: the Ninth Annual Powerhouse Women of Promo List! That’s right, Ep. 60 is completely dedicated to recognizing the truly incredible women that are shaping the branded merchandise space for generations to come. Join host Bill Petrie and special guest Kirby Hasseman as they celebrate the contributions of truly fantastic individuals, reveal...

It’s what’s known in the podcasting world as the “Triple F” – the Final Friday of February. When that happens, you know it’s time to drop a piping hot episode of the Between 2 Brands #podcast with your host, Bill Petrie. To kick off ep. 59, Bill uses his “Opening Shot” to question the cult of In N Out Burger – a company that recently invaded his beloved town of Franklin, TN. After that, he’s joine...

It’s Friday, which means it’s time for an oven-fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie. To start ep. 58, Bill steps on his soapbox during the opening shot to discuss the negative brand impact of the cumulative changes rolled out by Southwest Airlines in the past few years. After he gets that off his chest, he’s joined by Taylor Borst from American Solutions for B...

It’s a very scary Friday the 13th, which means it’s time for Ep. 57 of the Between 2 Brands podcast with your host, Bill Petrie. In this week’s Opening Shot, Bill does a quick lap around branded merch with a patented “Industry Roundup.” From there, he’s joined by Quinn Bui from N9ner Marketing where they talk about his journey, the shifts he’s seen in marketing and social media, living in a van fu...

It’s Friday, which means it’s time for Ep. 56 of the Between 2 Brands podcast with your host, Bill Petrie. In today’s Opening Shot, Bill aims his complaints squarely at the worst month of the year – February – and shares some strategies to making this month a little less painful. After he’s done moaning, Bill welcomes Josh Robbins from Vault Promotions and Promocations back to the podcast! During...

It’s the final Friday of January and time to drop Ep. 55 of the Between 2 Brands #podcast! Today your host – yes, it’s still Bill Petrie – talks about the impact of Icemageddon on the industry, his business, and his working habits. Once that bit of fun is over, Bill is joined by the Merch Girly herself, Savannah Dmytriw from Team SCG. During a fabulous conversation they talk about her entry in the...

If it’s the Friday before “Snomageddon 2026,” then you know it’s time to drop Ep. 54 of the Between 2 Brands #podcast with your host, Bill Petrie. This week during the Opening Shot, Bill shares what his PPAI Expo was like in terms of managing schedules as well as what the week truly means for the industry. Afterwards, Bill is joined by his friend and incoming PPAI Board Chair, Danny Rosin. In a co...

It’s the Friday after PPAI Expo and time for Ep. 53 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill’s “Opening Shot” talks about the January gauntlet that is the promotional products industry and whether it’s a good or rough way to start the year. After that, Bill is joined by a favorite returning guest, Nick Lateur of Merch.ai. They have an in-depth conversation abou...

It’s time for Ep. 52 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill’s uses his “Opening Shot” to chat about the industry gauntlet that is the first two weeks of January every year and, perhaps, a way to make it a bit easier for the road warriors out there! After that little preamble, Bill is joined by the President and CEO of PPAI, Drew Holmgreen. During a fantastic...

It’s time to drop the first Between 2 Brands episode of 2026! This week Bill shares his thoughts on goals for the coming year and a sneak peek of what he will share in his Introspective Candor blog coming Monday, January 5th. After that, he’s joined by current PPAI Board Chair and CEO of Fairware, Denise Tascherau and they talk all things service, sustainability, and advice she has for the incomin...

It’s the Friday after Christmas and time for Ep. 50 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill’s “Opening Shot” takes on the how much work needs to be done in the promotional products industry prior to the holidays to enjoy time off DURING the holidays. After that little preamble, Bill is joined by author, teacher, and speaker extraordinaire, David Rendall. They...

It’s time to drop Ep. 49 of the Between 2 Brands #podcast with Bill Petrie. This week, Bill shares how the podcast has evolved in the past year and what his vision is for it moving forward. After that, he is joined by the one and only Mark Graham from commonsku and they have a truly deep conversation coving entrepreneurship, the efficacy of branded merchandise, and being a truly nice guy in a very...

It’s Friday and time for Ep. 48 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill starts off the podcast with his “Opening Shot” where he takes on the absurdity of the Pantone Color of the Year. After that little preamble, Bill is joined by the “other” industry BP, Brian Porter from Starline! During a conversation that weaves back and forth, they talk about the importan...

It’s time to drop Ep. 47 of the Between 2 Brands #podcast with Bill Petrie. This week Bill shares his thoughts on the potential end of social listening brought on by AI bots. After that, he’s joined by Lisa Bibb, the Executive Director of both GAPPP and VAPPA where they discuss her journey in the promotional products industry as well as have a robust chat about the regional association community....

If it’s the blackest of all Fridays, then you know it’s time for Ep. 46 of the Between 2 Brands #podcast with Bill Petrie! This week, Bill shares the things he’s grateful for from the perspective of a solopreneur before a Promo UPFront REUNION with the one and only, Kirby Hasseman. Without getting into specifics (you’ll have to listen), the topics are wide-ranging, insightful, and always have a da...

It’s Friday and time for a VERY special edition of the Between 2 Brands #podast with Bill Petrie! Why is it special? We’re glad you silently asked – it’s special because today we are having a conversation with the soon-to-be retiring President and CEO of ASI, Tim Andrews. It’s a fantastic dialog where Tim reflects on his journey before working in the promotional products industry, lessons he’s lea...