Between 2 Brands Podcast

Time for Ep. 3 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on the passing of Fred Albrecht and some very questionable (and irritating) email marketing practices before being joined by Brittany Frase from HIRSCH where they discuss shedding bad industry energy and who Bill’s promo grandpa (i.e., mentor) is in the industry. Plus, as always, Bill a...

Time for Ep. 2 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares the best and worst parts of his week in Las Vegas before being joined by Josh Ellis from PPAI where they discuss the value of consumer branding on children’s toys and how one might handle the first week in a new job. Plus, as always, Bill asks Josh “Five Easy Questions” which were…uncomfortable. A H...

That’s right, it’s Ep. 236 and the FINAL Promo UPFront #podcast…EVER! This week, hosts Kirby Hasseman and Bill Petrie share the reasons why they decided to end their run – as well as their podcasting plans for the future, discuss one more Promotional Products Professionals post on Facebook that was anything but professional, Kirby surprises Bill with some questions that might surprise you, Bill ro...

And here we go with Ep. 1 of the Between 2 Brands podcast with your host, Bill Petrie. This week Bill shares some thoughts on the end of the Promo UPFront podcast and his plans for this new piece of content before being joined by the one and only Nick Lateur from Merch.ai discussing topics that range from rebranding the Gulf of Mexico to how restaurant branding influences eating habits on the road...

It’s Ep. 235 and the first episode of the Promo UPFront #podcast in 2025! This week, hosts Kirby Hasseman and Bill Petrie talk about the education available at PPAI Expo, discuss the 2024 most overrated marketing trends according to CMO’s, grade Netflix on their NFL broadcast debut, bring back “rapid fire” with a battle of restaurant chains you might frequent when you travel, and so much more! A B...

It’s time for Ep. 234 of the Promo UPFront #podcast and it’s also the final episode of the year! This week, hosts Kirby Hasseman and Bill Petrie talk about the biggest stories of 2024, share end of the year book recommendations, applaud a fantastic feel-good story from Kaeser & Blair, discuss planning big events around big games, and so much more! A BIG thanks to our pals over at BEL Promo for spo...

It’s the final Friday before the holidays so you know it’s time to drop Ep. 233 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the hiring of Drew Holmgren as the new President and CEO of PPAI, ASI shares the 2024 Product of the Year, Knoss Apparel announces that it will close by the end of the year, and they share some “Santa Dad Jokes” to get everyone in...

If it’s Friday, then it’s time to drop Ep. 232 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year and the surrounding hoopla on the annual reveal, the efficacy of Amazon getting into the automobile sales business, KFC “rocks” a new promotion on their famous chicken bucket, Kirby gets quizzed on how long he could survive only drin...

Baby, it’s cold outside which means it’s time to drop Ep. 231 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the big move at American Solutions for Business which kicks off the BMSS (Branded Merch Silly Season) and make some predictions for what might be announced in the coming weeks, discuss an interesting Australian law that will ban social media access...

It’s the blackest of all Friday’s, so you know it’s time to drop Ep. 230 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about weird email habits that need to stop immediately, Hasseman Marketing celebrates 20 years in business, people are up in arms about an orange juice packaging redesign, Bill and Kirby share things they are thankful for in the branded merchan...

It’s the last Friday before Thanksgiving, so you know it’s time to drop Ep. 229 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about the proposed tariffs by the president-elect and how to manage potential pricing implications with your clients, share some practical tips for advance planning with PPAI Expo on the horizon, discuss how one social media platform is...

It’s the Ides of November and absolutely time to drop Ep. 228 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about how to best maximize your most important piece of digital real estate, why one might attend one large industry trade show in January over another, the biggest heart in the industry makes a huge impact on hurricane relief, a toy manufacturer has a “w...

You know it’s Friday when a fresh-from-the-oven episode of the Promo UPFront #podcast is delivered piping hot direct to you! This week hosts Kirby Hasseman and Bill Petrie talk about the recent branded merchandise recall involving HALO and how it’s a blueprint for handling similar situations, the impact of a potential breakup of Google forced by the U.S. Department of Justice, specific rules outli...

It’s the first Friday of November which means it’s absolutely time for Ep. 226 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie handicap the potential candidates for the next President & CEO of PPAI, Chilis creates sales through some marketing genius (and what we can learn from it), Kirby gives some fantastic advice for following-up after an end-user show, and so much more...

It’s Friday which means it’s time for Ep. 225 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie talk about the disparity in spending on election promo, missed merch opportunities at tourist attractions, ways to remove friction (both internally and externally) to help fuel growth, the efficacy of flying cars, and so much more! A BIG thanks to our friends over at Logo Mats fo...

If it’s Friday, then you know it’s time to drop a brand-new episode of the Promo UPFront #podcast! For Ep. 224, hosts Kirby Hasseman and Bill Petrie dissect the ASI Power 50 list, discuss the credit card processing fees charged by suppliers, ponder if putting more resources into print make good business sense, opine on whether rebranding a product truly impacts sales, and so much more! A HUGE than...

You bet it’s time for Ep. 223 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie wish an industry icon and friend, Paul Kiewiet, Godspeed as he approaches retirement, share some strategies to ensure you have an amazingly profitable fourth quarter of 2024, opine on the value of Home Depot forcing management to spend a day working in the retail stores once per quarter, mor...

Of course, it’s time for Ep. 222 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie discuss PPAI’s Leadership Development Conference event in Dallas and share some key takeaways, applaud the promo do-gooders who are helping folks in the wake of the devastation caused by Hurricane Helene, ponder about how and what to communicate to clients in relation to the longshoreman...

Heck yes, it’s time for Ep. 221 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie share some thoughts on the purchase of AIA by iPROMOTEu, how each would approach fixing Tupperware after their recent Chapter 11 filing, discuss board leadership shift taking place at PPAI, have a giggle (or two) at an Australian ad campaign to help people overcome “poo paranoia,” and so m...

You bet your sweet bippy it’s time for Ep. 220 of the Promo UPFront #podcast! This week the original good-time player-men (Kirby Hasseman and Bill Petrie) talk about the Koozie Group/Tervis partnership and how it may impact the promotional products industry, share some trends for CMOs, dig deep into a fascinating Return to Office study, ponder why a formerly secret government agency would launch a...

Heck yes, it’s time for Ep. 219 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about valuing self when sharing services, discuss an interesting study showing people are increasingly feeling ignored by advertisers, debate whether an iconic company should go through with their rebranding plans, ponder the ramifications of the tipping culture entering the world of...

You KNOW it’s time for Ep. 218 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie share strategies to disconnect and maintain mental health, discuss the importance of resurrecting the concept of boredom, laugh at the silliness of the viral TikTok trend of essentially robbing a bank using your own account, Kirby blind ranks the top five foods to eat while watching footbal...

It’s 5150 time which means we are dropping Ep. 217 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie review how PPAI manages elections to the board, discuss the efficacy of a musical “artist” securing the naming rights to a college football stadium, share strategies on how to handle a nightmare order, Bill interviews Kirby about the new book he wrote with his dad, and s...

Time for Ep. 216 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo discuss overcoming digital marketing fatigue, invasive hotel room searches for conferences, whether glass cases protecting items from theft at stores creates consumer friction, a deep dive into who would win the bizarre competitions on “The Ocho,” and so much more! A BIG thanks to our pals...

If it’s Friday, you know it’s time to drop Ep. 215 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the promo pair dig deep into the amazing ASI End-Buyer survey, discuss whether tradeshows should take place over a weekend, finally debate whether cold calling is alive and well or as dead as the dodo, and so much more – you can’t even imagine how much more. A BIG thanks...