Better Radio Websites

You’re likely sitting on a goldmine of online content—everything that happens on-air. Whether it’s an engaging interview, a lively morning show, or a thought-provoking discussion or interview, the content your station produces daily has immense potential beyond its initial broadcast. For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/repurposing-on-air-content-for-podcasts...

Hopefully, you want to make money from your website; content is the key. Fresh content is one of the most crucial steps to a successful website. Get more in-depth show notes at https://www.skyrocketradio.com/podcast/importing-free-state-national-news-with-jerry-lyles . Content drives traffic to increase your SEO, which ensures more visitors see your content. More visitors equals more revenue once...

There are several things you can do each month to ensure your website is fast and engaging. We've compiled a list of essential monthly maintenance tasks to keep your website running efficiently and provide the best possible user experience. Regardless of your content management system, every website requires daily, weekly, and monthly maintenance to remain fast and efficient. While this is a m...

As I look through the radio trades, I see more radio companies expanding their offerings into digital services—like website design, SEO, and more. Many of these stations are opting to expand these services with the help of third-party vendors – and there seems to be a growing number of them as well. Before diving headfirst into providing these services to your clients, there's a crucial step t...

Flipping through YouTube this past weekend, I stumbled over “The Minimalists” documentary from a few years ago. This documentary was about the movement of many people to give up the endless “pursuit of stuff” and enjoy their lives more with less. Watching this reminded me of how so many radio stations often fall into the trap of their websites trying to be everything to everyone – fitting as much...

How important is your radio station website to what you do?  For so many, it’s still not a major concern.  Today, we’ll talk with Melissa Boswell Townsend, the owner and General Manager of Boswell Media in Kosciusko, MS. Born into radio, Melissa is a fourth-generation broadcaster, following her father, grandfather, and great-grandfather. A graduate of Mississippi State University, Melissa and her...

Pete Pachal is a seasoned journalist and media executive with over two decades of experience in technology and artificial intelligence. He has led AI initiatives at CoinDesk and held senior editorial roles at Red Ventures, Mashable, and NBCUniversal. Pete’s insights have been featured in Fast Company, Forbes, TIME, PC Magazine and many other outlets. I’ve been listening to “The Media Copilot” podc...

Last week, programming great Gary Berkowitz posted a great article in Radio Ink titled “Did Your Radio Station Pass Saturday’s Test?” https://radioink.com/2024/07/18/gary-berkowitz-did-your-radio-station-pass-saturdays-test/ The article focused on how many stations failed to mention the biggest news story of the previous Saturday when former President Trump was nearly assassinated. Regardless of y...

If your radio station is just getting started at selling ads on the station website, this guide is for you. For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/5-essential-preparations-for-radio-station-website-advertising-success It outlines five essential preparations that will position your station for digital advertising success. By implementing these steps prior to enga...

Whether you're a small local station or part of a larger group, understanding your direct and indirect online competition can make all the difference in strategizing and growing your digital presence. For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/knowing-your-radio-stations-direct-and-indirect-online-competition . What is Direct and Indirect Online Competition? - D...

When you have a robust radio station website, you may not realize it can be used for much more than informing and entertaining your listening audience. Adding additional functionality can transform your website into a powerful tool for streamlining operations, enhancing communication, and boosting efficiency across all departments. For more detailed show notes, visit https://www.skyrocketradio.com...

Are you relying on RSS feeds to populate your radio station website? There’s a good chance they are doing more harm than good. Today, we’ll give you NINE reasons to kick RSS feeds to the curb. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/9-reasons-why-rss-feeds-are-bad-for-your-radio-station-website . It’s very common for stations to want to put as much content on the...

I'm sure it comes as no surprise that we've been excited about the potential of AI. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/the-risks-of-ai-generated-website-content . Historically, radio has "done a lot with little," and AI can seem like the game-changer we've always dreamed of. However, with all these benefits, there are also risks to cons...

Are you allowing someone total control or even ownership of your station’s most valuable digital assets? Today, we’ll reveal the dangers of giving up ownership and how to protect your station. For more detailed show notes, visit: https://www.skyrocketradio.com/podcast/why-your-radio-stations-digital-assets-could-be-at-risk . Having full control over your online presence is more important than ever...

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/the-benefits-of-remote-website-updates . Every second counts when a major event happens—whether it’s a big traffic incident, severe weather, or breaking local news. Your listeners want immediate updates, and being able to provide that information quickly can make a huge difference. Posting updates directly to your website,...

We're too excited not to inform everyone about the recent ChatGPT-4o updates to our AI Content Helper Pro. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/how-ai-content-helper-pro-can-help-your-radio-station-newsroom If you didn't see the ChatGPT-4o update launch last week, read and watch about it at https://openai.com/index/spring-update/ . AI Content Helper Pr...

Explore the power of AI in transforming your radio station's website into a dynamic and lucrative platform! In this video, we explain how to effectively use AI tools like ChatGPT to create engaging, regular content that drives listener engagement and increases advertising revenue. We discuss the best practices for integrating AI content without losing your station's personal touch and how...

I have a do-it-yourself spirit.  Radio has always embraced that because, often, everyone is called on to wear many hats to be a practical part of the team.  So, it's safe to say that many radio stations assume that a can-do attitude should extend into every aspect of the business, including their website design. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/why-rad...

While your website may pursue multiple objectives, a key goal should always be encouraging listeners to join your email database. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/strategies-to-drive-more-e-mail-sign-ups . Why build an e-mail database? Well, in one of our previous podcasts, we gave you seven reasons why you should start an e-mail newsletter. Go check that...

When was the last time you read your radio station’s privacy policy? Do you have one listed on your station website? Information privacy is a major concern today as more and more people fall victim to indent theft. So, it’s important that your radio station inform your listeners and website visitors about how you handle their personal information when they give it to you. Get more detailed show no...

There’s a reason you pick up your phone and head back to Facebook, LinkedIn, or TikTok. Those platforms offer you something new to discover every day or every minute. A destination website consistently attracts visitors, encourages engagement, and keeps listeners returning. While we don’t expect your radio station website to be a social media platform, it can still be a vibrant community hub that...

At the heart of every radio station is its content—the music, the interviews, and the stories shared across the airwaves and digital platforms. As content creators, we have a unique opportunity to make every listener feel seen, heard, and valued. Even those listeners with disabilities. Making your content accessible to everyone doesn't require technical web development skills but rather a thou...

When a disaster happens, we hear how local radio comes to the rescue, providing life-saving information in real-time. Being in the digital space like I am, my mindset is, “Did that essential information make it to their website or mobile app?”  For more detailed show notes, visit https://www.skyrocketradio.com/podcast/building-emergency-information-pages . You’ll never know when these pages will b...

Today, we’ll offer three options for online stores. One is for items you have maintained stock of, and the other two are for drop shippers. If you maintain stock, it means that you mean to store and ship the items yourself. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/monetizing-your-radio-brand-with-an-online-store . We do not advise hosting a store directly on your...

Is your station and online spaces evolving to meet your audience's ever-changing expectations? Today, we’ll discuss why digital evolution is necessary to remain relevant and revenue-generating. Get more detailed show notes at https://www.skyrocketradio.com/podcast/digital-evolution-staying-relevant-and-revenue-generating . Digital evolution happens every day. Look at any major brand, and you’l...