Better Radio Websites

Since we started ten years ago, our goal has been to make local news the main highlight of radio station websites. Many of our clients have grown their revenue by offering a local news website in addition to the station websites or by including their stations within a news portal. Get more detailed show notes at https://www.skyrocketradio.com/podcast/engaging-your-community-through-a-hyperlocal-ne...

Creating content targeted explicitly at radio and online advertisers is a B2B marketing strategy that can significantly benefit your radio station(s). This strategy is essential for several reasons. Incorporating it into your content plan can enhance your relationship with advertisers, attract more advertising revenue, and, ultimately, support the growth of your radio station or group. This goes b...

Introducing "AI Content Helper Pro," the ultimate WordPress extension explicitly designed for radio stations looking to revolutionize their online presence. Keeping your website fresh, engaging, and informative is crucial for attracting and retaining a vibrant listener base. AI Content Helper Pro is here to empower content creators, making it easier than ever to generate captivating news...

A well-crafted website serves as the cornerstone of your station’s online presence. It's not just a platform for streaming your content but an invaluable asset for generating revenue through strategic sponsorships. Today, we’ll discuss the minimum sponsorship opportunities on your radio station website. Get more detailed show notes at https://www.skyrocketradio.com/podcast/5-essential-radio-st...

Have you ever been to Google News and been frustrated that your competition’s news stories were there, but yours were missing?  Today, we’ll give you the steps to ensure your content also appears on Google News. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/elevate-your-audience-reach-how-to-include-your-station-in-google-news. Adding your website's RSS feed to Goo...

Do you know of a radio station that's been popped with an image copyright claim on its website? Today, we'll give you some tips involving AI to keep your website out of trouble. https://www.skyrocketradio.com/podcast/ai-generated-images-are-the-answer-to-copyright-claims . Artificial Intelligence (AI) can be a handy tool for copyright-free images. You may hear of a radio station getting hi...

When did you last look at your website as a listener or a potential advertiser? Today, we will discuss the importance of regular content audits and how they can maximize your website’s potential. Get more in depth show notes at https://www.skyrocketradio.com/podcast/maximizing-your-online-potential-with-annual-content-audits The websites we construct for radio stations are more than just digital b...

The amount of time people spend on their mobile continues to climb, so radio stations must be able to connect with listeners on those devices. Today, we’ll give you the information to pick the right mobile app provider. Get more detailed show notes at https://www.skyrocketradio.com/podcast/choosing-the-perfect-mobile-app-provider . The average radio station sees a 30% increase is listener engageme...

It surprised me over the holidays that some of my family members had never experienced anything AI.  A few kids used ChatGPT to help with (or do) their homework, but the adults had only heard of it with no real experience.  AI will soon touch our everyday lives, and like the internet, we'll all wonder one day how we got along without it.  For more extensive show notes, visit https://www.skyroc...

One of the most challenging aspects of maintaining a radio station website is creating the right content that keeps visitors returning daily.  For more detailed show notes, visit https://www.skyrocketradio.com/podcast/how-user-generated-content-could-reinvent-the-radio-station-website . With so many options pulling at attention strings, it can be easy for people (even us) to forget about our stati...

Looking back on 2023, did you have any big wins with your radio station website?  A breaking news story that produced a lot of traffic?  A particular banner ad campaign that did well for a client?  Perhaps your station website won a prestigious award.  Either way, it’s that time of year for radio stations to reassess and enhance their online presence. For more detailed show notes visit https://www...

We’re approaching the end of the year, and many stations will start looking to 2024 as the year they finally jump into this internet thing and focus more on their website.  This means they will start looking for content ideas to bring people back day after day.  That’s great!  However, remember that the internet is saturated with content that caters to a global audience.  Get more detailed show no...

Today, we're diving deep into a common concern that radio station owners and managers have - why their station website needs to catch up in traffic and sales. We’ve always believed that a station’s website should connect with listeners and be a source of revenue. Get more in-depth show notes at https://www.skyrocketradio.com/podcast/why-does-my-stat…raffic-and-sales . Reason #1: Lack of Emphas...

Competitive SEO is for authors who want to see their content thrive. Let’s use a specific news post example that you and a competing radio, TV station, or newspaper break simultaneously. The story is about an overnight house fire where the dog wakes the residents, and they escape without losing their lives. For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/competitive-seo-...

No matter what business you’re in, keeping your website fresh and engaging is crucial to ensure returning visitors. We talk to radio stations of all sizes, including those as small as the owner and maybe one other person. Regardless of size, keeping your radio station website fresh can be simplified with the right strategies and tools. For more in-depth show notes, visit https://www.skyrocketradio...

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/the-future-of-radio-station-websites-innovations-and-how-to-prepare . As we look ahead, it's crucial for radio stations to not only envision future trends but also start preparing for them now. I asked ChatGPT to look into the future of radio station websites.  Here are some things that AI says will dominate our online...

The idea of more content equating to better SEO is no longer valid.  Storing years of old news stories and blog posts could be hurting your website.  Today, we’ll explain how pruning your site can boost your SEO scores.  For more detailed show notes, visit https://www.skyrocketradio.com/podcast/out-with-the-old-how-content-pruning-boosts-your-seo .  Search Engine Optimization (SEO) is an ever-evol...

Your radio station website can produce a goldmine of revenue if you think outside the typical banner ad box.  Today, we’ll uncover practical ways to generate revenue with your website beyond traditional banner ads.  For more detailed show notes, visit https://www.skyrocketradio.com/podcast/turning-your-radio-station-website-into-a-revenue-generating-machine . Create a "Digital Inventory List&...

Ever since the first radio station website, there have been arguments on what should be included on the homepage.  Some believe that everything the station is doing should be included since the homepage address (your domain) is promoted on the radio, the side of your station vehicles, business cards, etc. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/why-radio-stations...

Are you looking to do something different with your radio station website?  Or are you just starting out and finally realizing the importance of an active online presence?  For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/radio-station-website-solutions . Today, we'll explore five avenues you have for creating and updating your radio station website so you can make th...

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/your-radio-station-website-report-card-does-your-site-make-the-grade . As mentioned, a compelling online presence is not just a nicety.  It’s crucial for any business, not just radio, to captivate its audience and attract revenue opportunities. Your website serves as your digital storefront. Today’s test covers vital criter...

This past week, I attended the Mississippi Association of Broadcasters annual conference in Natchez, Mississippi, and had the opportunity to meet and talk to Jim Bob Allgood with Midsouth Broadcasting. He’s also the co-host of a world-wide syndicated TV show called “Redneck Adventures.” I think you’ll be amazed by what Jim Bob has been able to do by adding their station stream and local sports to...

With so many digital options available to broadcasters, focusing on what’s essential may be difficult.  Obviously, your website is super important.  Today, we discuss the two must-have objectives for your radio station’s website.  Objective 1: Generating Revenue Banner Ads, Sponsorships, and More: Visit https://www.breezynews.com Direct Partnerships eCommerce Objective 2: Content and Community Eng...

One of the most valuable pages on your radio station website is the “Advertise with Us” page.  Is your page doing its job bringing in more customers?  Today, we’ll talk about some best practices and uncover if it’s time to add a new advertiser-focused website.  For more detailed show notes, visit https://www.skyrocketradio.com/podcast/which-is-better-advertise-with-us-page-or-entire-website The Si...

You’ve likely heard of or even know a broadcaster burned by the image copyright police.  Someone on their team copied an image from a Google search and used it in a news post a few years ago, and that image ended up costing the radio station thousands of dollars in royalty fees.  Some broadcasters have heard these stories and decided to remove images from their website altogether. Or, perhaps thei...