Better Radio Websites

Is your station’s website feeling weighed down by outdated promos, old event pages, or stale content? In this episode, we explore how a little “spring cleaning”—both refreshing valuable older posts and pruning what’s no longer relevant—can boost your station’s credibility, improve SEO, and keep listeners coming back. Key Takeaways: Why Spring Is Perfect for a Cleanup: Seasonal momentum makes it ea...

Imagine having someone who applies the same strategic thinking your Program Director uses on-air to your website’s content. For more in-depth show notes, visit https://www.skyrocketradio.com/176 . Key Takeaways Role Comparison : Your on-air Program Director oversees everything from playlists to personalities. A Digital Content Director applies the same strategy online—ensuring brand consistency, c...

Are you looking to start or revamp your radio station’s website? In this episode, we explore the most common options—working with a general web agency, DIY builders, template providers, or specialized radio station website partners. Find out why the cheapest route may end up costing you more in lost time, revenue, and missed opportunities. Key Takeaways General Website Agencies Pros: Custom design...

According to Marketron's latest reports, streaming video has become a game-changer for radio stations, surpassing streaming audio as the top digital revenue source: https://rbr.com/radios-digital-revenue-surges-to-a-record-level. Many stations are already using video for local sports coverage, but there are so many more ways to leverage video for audience engagement and revenue growth. In this...

This week we visit with Andy Meadows—a Texas-based radio consultant, author, and chief editor for RadioUpdate.com. Andy shares his radio journey, starting in a small family-owned station and moving into larger markets, ultimately overseeing digital strategy and earning national recognition for outstanding online engagement. He also reveals why he believes the future of radio relies on a meaningful...

Your radio station likely has set processes for programming, promotions, and sales—but what about your website? Without clear guidelines, your station’s digital presence can become inconsistent, outdated, and ineffective. In this episode, we discuss why every station needs a Digital Playbook to keep its website professional, engaging, and revenue-driven. What is a Digital Playbook? A strategic gui...

For the first time in history, digital ad revenue will surpass traditional media. Local digital advertising is projected to hit $89 billion, overtaking traditional media at $82 billion. So, what does this mean for radio? Is this the beginning of the end, or a golden opportunity? In this episode, we dive into Marketron’s 2025 Radio Revenue Outlook and what it means for your station’s future. The sh...

QR codes have exploded in popularity, and smart radio stations are using them to boost digital engagement, increase app downloads, and drive website traffic. From billboards to event signage, QR codes can connect your audience to exclusive content, contests, live streams, and more—all with a quick scan. In this episode, we’ll explore real-world examples of stations successfully using QR codes, bre...

In this episode, we explore why waiting a full year to audit your station’s website can cost you listeners, advertisers, and credibility. From discovering that your stream might be offline to missing crucial content updates, we look at the power of quick, regular spot-checks to stay on top of issues before they escalate. Key Takeaways - Prevent Critical Failures: Frequent checks help you catch iss...

AI-generated images can inject fresh, modern visuals into your radio station website—and help you avoid the high costs of stock photos. But with that convenience comes responsibility. In this episode, we discuss how to leverage AI art tools ethically, avoid hidden legal pitfalls, and keep your brand consistent. We also share tips for dealing with quirks like extra limbs and warped text, ensuring y...

If you're scratching your head trying to uncover how to generate additional revenue and engagement with your station website, local content is the answer.  For more detailed show notes, visit https://www.skyrocketradio.com/blog/how-local-content-builds-radio-revenue-engagement . Discover how CowleyPost.com is using user-generated content and innovative strategies to connect communities and grow it...

New Year, Same Struggles? Every January, radio stations set ambitious online goals, but how many of them actually stick? In this episode, we’re breaking down the "Top 10 Online New Year’s Resolutions Most Radio Stations Will Break." From neglected websites to untapped digital revenue, we’re diving into the most common missteps—and how to avoid them. Want the full list and actionable tips? Get more...

Making local news a main highlight of radio station websites has been our goal since we started ten years ago. Many of our clients have grown their revenue by offering a local news website in addition to the station websites or by including their stations within a news portal. Get more detailed show notes at https://www.skyrocketradio.com/165 . Hyperlocal News Websites https://www.peakofohio.com h...

Pete Pachal is a seasoned journalist and media executive with over two decades of experience in technology and artificial intelligence. He has led AI initiatives at CoinDesk and held senior editorial roles at Red Ventures, Mashable, and NBCUniversal. Pete’s insights have been featured in Fast Company, Forbes, TIME, PC Magazine and many other outlets. I’ve been listening to “The Media Copilot” podc...

As we wind down 2024, we're looking back at the best episodes of 2024.  If you haven't, please go back and check out our previous episodes.  This is one of our favorites.  According to our analytics, it was one of yours as well.   For more in-depth show notes, visit https://www.skyrocketradio.com/163 . Today, we’ll be talking with Melissa Boswell Townsend, the owner and General Manager of Boswell...

Every radio station has a unique identity that sets it apart—whether it’s being the go-to source for severe weather coverage, supporting local causes like animal welfare or veterans, or connecting the community through local events and entertainment. But is your website reflecting what makes your station special? For more in-depth show notes, visit https://www.skyrocketradio.com/162 . In this epis...

Creating engaging post and page titles is a skill every radio station website should master. Titles are the first thing your audience sees in search results, and they’re the gateway to capturing attention, driving traffic, and engaging visitors. Think of them as book titles—if they’re not compelling, your audience might not even click to learn more. Full show notes and additional resources: https:...

Imagine walking into a store that sells everything from candles to car parts, but nothing is organized. Overwhelming, right? Now picture a radio station homepage just as cluttered—or worse, one with nothing but a logo and a streaming button. Neither scenario invites listeners to stick around. For more in-depth show notes, visit https://www.skyrocketradio.com/160 . A homepage should strike a balanc...

One of the biggest challenges radio stations face is keeping their websites updated with fresh, engaging content. When you're already juggling multiple responsibilities to make great radio, the website often takes a backseat. But what if you could repurpose the amazing content you’re already creating and use AI to make your online presence stronger than ever? For more in-depth show notes, visit ht...

Edison Podcast Metrics published a study last month showing that 31% of weekly listeners (ages 13 and up) choose YouTube as their top platform for podcasts. This surpasses both Spotify and Apple Podcasts. For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/your-radio-station-should-be-podcasting-on-youtube . You may not have realized that YouTube has quietly emerged as the m...

Many radio stations across the country have rebranded this past week. Rebranding your radio station is always an exciting time, especially when it includes a format change. As radio professionals, we're often so focused on how the station sounds that we might overlook updating the logo in some places. Have you ever meticulously changed your logo everywhere you could think of, only to realize month...

YES! Bad website design can hurt your radio station. Today, we’ll give you six ways that it does and six ways to ensure your website looks good and loads fast. For more in-depth show notes, visit ⁠https://www.skyrocketradio.com/podcast/bad-website-design-can-hurt-my-radio-station⁠ . I’ve worked on radio station websites for the past 26 years, and one thing has been consistent. Radio people often s...

Your radio station’s website is just as important as the on-air broadcast. It’s a direct extension of your brand, your connection to online listeners, and a critical piece of the puzzle when it comes to generating revenue. For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/10-essential-rules-for-a-successful-radio-station-website . To help you maximize the potential of your...

Want the most cost-effective way to attract and engage with new advertisers to your radio station?  Start a corporate blog.  Today, we’ll give you seven reasons why it’s important and tell you how to do it most effectively.  For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/7-ways-a-corporate-blog-can-attract-new-radio-advertisers . We’ve maintained a corporate blog on our...

This week, we talk about how radio stations can prepare for AI's disruption with Henry Hayes, co-founder of Disrupt Ready . This interview was recorded on the floor of a recent Mississippi Association of Broadcasters annual convention.  Get more detailed show notes at https://www.skyrocketradio.com/podcast/preparing-for-ais-disruption-in-radio-with-henry-hays . Henry explains his journey into AI,...