Brendan Kelso

Better Law Firm Marketing

Business EN ↓ 99 episodes

More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he dives into the exciting world of legal marketing.

Be sure to visit the podcast's website and support the creator: legalsites.com.au

Author

Brendan Kelso

Episodes

David Bongiorno (Lawyer & Podcaster): Marketing an immigration law firm, getting clients with a podcast, building a referral network & career changes. 18.04.2021 28:55

David Bongiorno is the principal solicitor at David Bongiorno & Associates (Immigration Law). He’s also the podcast host of the ‘Migrating to Australia Podcast’. Episode Topics: Marketing strategy for his law firm (e.g. how they get clients, which word of mouth referral sources work best, etc) Advice for lawyers who are interested in migration law His journey from commercial law, criminal law...

How to get more referrals by optimising your online presence 04.04.2021 16:23

For most law firms, referrals are really important. So how can you get more of them? By improving your online presence. In this episode, I'll cover: Why bother? Benefits? What types of law firms should do this? And how you can optimise your online presence. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

16 Google Ads Hacks 28.03.2021 20:40

Want new clients from Google? SEO is great. But it can be a slow-burn. Maybe it's time to try Google Ads. I've compiled 16 quick tips. This should help you save money and get clients online. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

How much should law firms spend on marketing? 21.03.2021 25:39

Topics: How much should law firms spend on marketing...and why? What do other law firms spend on marketing? How do you know if it's paying off? Should you sign a contract? Tips for hiring a marketing agency? Should you hire a marketing manager? And more. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

13 Reasons Why Your Competition Ranks Higher On Google 14.03.2021 17:51

Find out why some law firms might be out-ranking you on Google. Check out 10 Proven Law Firm SEO Strategies . It talks more about optimising your pages. Super important. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

Don't make this common website mistake 07.03.2021 21:49

Want more calls, emails, contact form submissions, leads, new clients, etc? Check out this episode. Hope you like it! Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

Measuring new enquiries (e.g. calls, referral sources, contact form submissions, etc) 01.03.2021 18:34

How to measure phone calls, contact form submissions, PDF downloads, etc. Plus, find out WHERE or HOW people are finding your law firm (e.g. Google, Facebook, Google Ads, referrals, etc). Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

Should law firms buy website domains that contain keywords? 22.02.2021 23:48

Thinking of buying a domain that contains a keyword, then building a website for it? Is this the fastest way to get website traffic? Or is it a waste of time & money? Find out in this episode. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

Should law firms do their own copywriting? 15.02.2021 17:20

Topics: Why is copywriting important? How much does copywriting cost? Should law firms do their own copywriting? Are law firms good or bad at copywriting? Free law firm marketing plan (PDF download): https://legalsites.com.au/law-firm-marketing-plan-free-download/

Mel Scott (Senior Legal Counsel & Podcaster): Instagram, LinkedIn, Branding, Marketing, Podcasting & more. 08.02.2021 37:53

Mel Scott is an in house lawyer for a global tech company. But she also runs a side hustle ('The In House Lawyer'). This is where she flexes her natural talents in branding & marketing. Mostly on LinkedIn, Instagram and Podcasting. Episode Topics Her role as a senior legal counsel for a global tech company. Tips for building an audience on LinkedIn and Instagram. And how she approac...

Clarissa Rayward (Brisbane Family Law Centre & Happy Lawyer Happy Life): How she markets her law firm and helps lawyers create a business that aligns with their values. 01.02.2021 35:05

Clarissa Rayward is an Accredited Family Law Specialist, Mediator, Collaborative Lawyer & Podcaster, Author, Speaker at Happy Lawyer Happy Life Episode Topics Day in the life of Clarissa Rayward What type of marketing has worked best for her law firm. We talk about social media marketing...SEO...Google Ads...having a great website...and more... Her Instagram marketing strategy...and why it’s a...

How to optimise your LinkedIn profile 23.01.2021 16:46

My best tips for setting up a LinkedIn profile. Free law firm marketing plan (PDF download): https://legalsites.com.au/law-firm-marketing-plan-free-download/

Lauren Kelindeman (Associate at Legalite Australia): Plain-English Writing, LinkedIn Marketing & Wellbeing Tips. 16.01.2021 48:29

Lauren Kelindeman is a lawyer at Legalite. This is a multi-award-winning law firm specialising in business and franchising. Free law firm marketing plan (PDF download): https://legalsites.com.au/law-firm-marketing-plan-free-download/ Episode topics: Plain-English writing LinkedIn Marketing for lawyers Wellbeing and growing a positive workplace culture Lauren's Awards: Winner - Wellness Advoc...

SEO 101 (Everything you need to know in 30 minutes) 09.01.2021 30:30

Strap yourself in! Here's a simple outline of SEO for law firms. Free law firm marketing plan (PDF download): https://legalsites.com.au/law-firm-marketing-plan-free-download/

When will the next episode be? 19.12.2020 7:39

The Better Law Firm Marketing podcast is taking a short break. Find out more in this episode.

10X Your Conversion Rate (Analysing a report that surveyed over 10,000 clients) 12.12.2020 28:52

Convert more clients by understanding their wants, needs, behaviours, trends, etc. Source: https://www.settify.com.au/ Family Law Insights Report: Volume 1 Client Preference and Behaviour Australia, June 2019 Free law firm marketing plan (PDF download): https://legalsites.com.au/law-firm-marketing-plan-free-download/

James d'Apice (Coffee and a Case Note, Special Counsel at Chamberlains Law Firm): How to leverage 7 content marketing platforms to build a personal brand. 05.12.2020 1:03:12

James d'Apice is a corporate and commercial litigation lawyer. He's also known for the video series 'Coffee and a Case Note', in which James summarises recent corporate and commercial litigation into short, easy to digest videos, generally filmed in coffee shops. Episode Topics: Time-management: James is active on 7 platforms (e.g. podcast, Youtube, Tik Tok, LinkedIn, Instagram...

Does it matter if other law firms steal your marketing strategy? 28.11.2020 10:13

Is your competition spying on you? Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

Facebook, LinkedIn or Instagram: What’s more important for law firms? 21.11.2020 19:50

Find out which social media platforms will get you more clients. Free law firm marketing plan (PDF download): https://legalsites.com.au/law-firm-marketing-plan-free-download/

Should law firms bother with video marketing? (with Adrian Corbould from Turnbull Hill Lawyers) 14.11.2020 53:19

Adrian Corbould is a Partner & NSW Accredited Specialist (Wills & Estates) at Turnbull Hill Lawyers. He's also the host of the Battle of Wills video series. Today we dive into the world of law firm video marketing. Episode topics: Why did you start video marketing? What's the strategy behind it? Have you received clients from your videos? Does someone help you with the production...

Do law firm websites need team member photos? 07.11.2020 12:57

For many law firms, getting team member headshots can be a massive pain in the butt. So, is it even worth the hassle? Find out in this episode. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

10 quick tips for a profitable Google Ads campaign 31.10.2020 17:15

In this episode, you'll learn how to get clients with Google Ads. How to save money, attract your target audience and get a steady flow of high-quality website traffic. Avoid common pitfalls and maximise your return on investment. Wrapping up with '4 reasons why Google Ads are great for small to medium law firms'. Enjoy!

7 Reasons Why Your Law Firm Website Isn’t Getting Traffic (And How To Fix It) 24.10.2020 15:57

Is your website not getting much website traffic? Or maybe you would like more website traffic? If so, this episode is for you. 7 Reasons Why Your Law Firm Website Isn’t Getting Traffic (And How To Fix It) Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

How to get more Google Reviews (without annoying your clients) 17.10.2020 22:05

I've also included an email template! Email template: https://legalsites.com.au/26-how-to-get-more-google-reviews-without-annoying-your-clients/ Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

3 easy ways to get more website client enquiries 10.10.2020 25:07

Most of your website traffic ISN'T becoming a client. But it doesn't have to be this way. Let's see how you can make the most of the traffic you're ALREADY getting, by optimising your lead generation strategy. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/