Brendan Kelso

Better Law Firm Marketing

Business EN ↓ 99 episodes

More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he dives into the exciting world of legal marketing.

Be sure to visit the podcast's website and support the creator: legalsites.com.au

Author

Brendan Kelso

Category

Business

Podcast website

legalsites.com.au

Latest episode

Sep 11, 2023

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Episodes

Do law firm websites need a "Fees" page? 03.10.2020

Should a law firm website provide information on fees, costs and pricing? Will it help you get more clients? Or should you avoid displaying your fees so people are encouraged to contact you first? That’s what I’ll be discussing in this episode. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

Steal this strategy for ranking website pages #1 on Google (without paying for ads) 26.09.2020

Steal this strategy for ranking website pages #1 on Google (without paying for ads). It works great for any page on your website. Including homepage, blog posts, news articles, practice area pages and more. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

Do email newsletters work for law firms? 19.09.2020

Do email newsletters work for law firms? Or is it a waste of time? Find out in this episode. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

Why defining your law firm’s “ideal client” might be a bad idea. 12.09.2020

Do law firms REALLY need to define their "ideal client" to generate high-quality online leads? How can a law firm have an "ideal client" when they do MULTIPLE practice areas for many different types of people? Or is this just a bunch of marketing/branding mumbo jumbo from people who have no idea what it's like to market a law firm? Let's find out! Free law firm market...

Should law firms bother with content marketing? 05.09.2020

What’s the point in content marketing for law firms? Learn: How it gets clients; How to pick the best type of content marketing for your law firm & How to stick to a schedule (without going insane). Enjoy! Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

What does an SEO agency actually do? 29.08.2020

This episode includes our 8 step process for each law firm SEO campaign. You'll learn exactly what our clients pay us for. Wrapping up with a simple SEO Q&A session. How much does it cost? When will you see results? Is there a contract? Listen to the episode to find out. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

What PAGES should a law firm website include? 22.08.2020

I'll outline the most important website pages for most small to medium-sized law firms in Australia. Including my advice on what each page should include. This episode is jam-packed with useful tips, advice and hacks. Let me know what you think! Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

Is blogging a waste of time for law firms? 15.08.2020

**Spoiler alert** Blogging for law firms is ONLY a waste of time if you don't RESEARCH your topic first. Discover WHY this matters and HOW to do it. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

How to leverage the 80/20 rule to succeed in law firm marketing 08.08.2020

Most of your success is probably coming from 10-20% of your resources. Learn how to leverage this principle to get new law firm clients. Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

How to rank on the GOOGLE MAP PACK 01.08.2020

This law firm marketing strategy is free, easy & quick . Plus, most of your competitors aren't doing it. No web design skills or technical expertise required. Listen to the full episode for my best advice, tips & hacks. Enjoy!

Check out this PROVEN law firm marketing strategy (Works great right now) 25.07.2020

Jumpstart is a proven law firm marketing strategy designed for lawyers who want to generate leads quickly. Without paying for a new website or signing a long-term contract. The best part is, you can get started for FREE. And all the hard work is done by Legalsites.  You just have to approve it.  So, if you’re super busy, this strategy might be perfect for you. Want to know more? Keep listening...

Which is best for law firms? (SEO vs Google Ads) 18.07.2020

Should your law firm invest in SEO? Or Google Ads? Or both? I'll share my honest opinion in this episode. Based on what's working for my clients. Plus, I'll provide a killer law firm marketing strategy that you can use for your own law firm.

My #1 tip for law firms who want a new website 11.07.2020

Working on a new law firm website? Or maybe thinking about it? You need to listen to this episode!

Should law firms offer a “free initial consultation” on their website? 04.07.2020

I hosted a poll on LinkedIn the other week. It turns out that this question was quite contentious! So, I've made a podcast episode on the topic. Enjoy! Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/

Get clients in multiple locations using this law firm marketing strategy 28.06.2020

Use this strategy to get clients in multiple locations. It even works for law firms with only 1 office address. In fact, I'm using it for my clients right now, with amazing results.

Take my law firm website homepage quiz 21.06.2020

Learn how to optimise your law firm website homepage to generate more clients online. This episode is a quiz. With 10 points in total. How well did you score?

A word of encouragement to lawyers working on their law firm marketing strategy 14.06.2020

Feeling stuck? Is your law firm marketing strategy not really working for you? Listen to this. Topics include: How to develop a law firm marketing strategy that actually brings in more work. Why some people will judge you for having a go at law firm marketing The golden rule for improving your law firm marketing skills and more.

How to remove a Google review 08.06.2020

Has your law firm received a fake or negative Google Review? Want it removed? Listen to this entire episode. I'll share my 3 step process for removing Google reviews. Wrapping up with some really important advice.

Rob Knowsley - How law firms can remain profitable during the COVID-19 Pandemic 31.05.2020

In today's episode, I interviewed Rob Knowsley via Zoom. Rob is a legal practice management consultant. He's helped over 1300 law firms become profitable. We discussed how law firms can remain profitable during the COVID-19 Pandemic.

3 QUICK steps to a better law firm website 21.05.2020

Let's discuss your law firm website. And how you can drastically improve it, without much effort. In this episode, I'll walk through 3 QUICK steps you can take. To improve your law firm website. Leading to more traffic, more calls and more high-quality leads.

Local SEO for Lawyers (Part 3: NAP Citations, Backlinks, Tracking your Rankings) 21.05.2020

Welcome to the final episode in this 3 part series. Local SEO for lawyers (complete guide). Topics covered in this episode: Recap parts 1 and 2 (go back and listen to these if you haven't already). NAP Citations. Backlinks. Tracking your rankings. This series on local SEO for lawyers will help you connect with more clients through local Google search.

Local SEO for Lawyers (Part 2: Keyword research, Ranking factors, Google My Business, Onsite SEO) 20.05.2020

Topics: Keyword Research (find the most profitable keywords in your local area), Local SEO ranking factors (what really matters), Google My Business optimisation (how to rank in the Map Pack) and Website optimisation (how to rank for organic listings).

Local SEO for Lawyers (Part 1: Basics) 18.05.2020

Would you like to receive more law firm clients online through local Google search? If so, this episode is for you. This is part 1 of my complete guide to local SEO for lawyers. It’s going to be very specific, actionable and easy to understand. And in the end, you’ll have all the tools necessary to drastically improve your ranking in local search results. Leading to more high-quality prospects cal...

Grow your law firm with online scheduling 17.05.2020

In this episode, I'll explain how you can grow your law firm with online scheduling. Wrapping up with a checklist. This will give you everything you need to schedule your first appointment

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