Better Business Owners Podcast

It's my 100th episode ! Celebrate with me and learn how to use tools like Google Trends to create relevant content that attracts new clients. From keyword research to community insights, discover the tools you need to stay ahead of the curve and transform your content strategy. Let's make your business the next trend! 🚀🎉

Ready to forge deeper connections with your audience? Discover creative behind-the-scenes content ideas that build trust and show the human side of your business. From daily operations to team introductions and even "fails," learn how to use authenticity to attract a loyal community. Let's pull back the curtain and get personal! 🎭✨

Ready to turn your content into a blockbuster hit? Learn how small business owners can apply Hollywood scriptwriting techniques to create engaging, captivating content. From strong hooks to relatable characters, we'll explore how to tell your brand's story effectively. 🎬 Don't just create content, create experiences!

Discover the power of subtle visuals and how to use them to attract more clients. From color psychology to typography and composition, learn the techniques that make some content so engaging. For small business owners, male and female, this episode is a must to create more profitable content. Don't underestimate the power of subtle visuals! 🎨✨

Struggling to create impactful content? Discover how Google AI Studio can revolutionize your content strategy, from idea generation to optimization, helping you generate more profit and create new opportunities for your business. Learn how to use this powerful AI tool to elevate your content game and unlock your business’s full potential. 🚀 Don’t wait, start creating smarter now! Try Google AI St...

Struggling to come up with fresh content ideas? Learn how to ethically “steal” inspiration, adapt it, and make it uniquely yours! Inspired by Austin Kleon’s Steal Like an Artist , this episode dives into practical strategies for small business owners to unlock creativity, connect ideas, and stand out. ✨ Don’t wait for inspiration—create it! Get your copy of “Steal Like An Artist” here: https://a....

Discover the game-changing trends that defined content creation in 2024! From revolutionary AI tools to must-have gadgets and platform updates, Jack is unpacking the biggest innovations shaping the creator landscape. Learn how to leverage these tools and strategies to elevate your content game in 2025. Don’t miss this insider’s guide to staying ahead!

Ready to dominate 2025 with your content strategy? In this episode, Jack breaks down how to set SMART goals, leverage AI tools, and tap into short-form video trends to stay ahead. Plus, discover the biggest shifts coming to content creation and how to position your business for success in the new year. Let’s start 2025 strong!

Ready to make your holiday content shine? In this festive episode, Jack breaks down 5 proven Christmas content strategies—from Starbucks’ Red Cup Contest to Coca-Cola’s emotional storytelling—that drive real engagement. Learn why these ideas work and how you can use them to connect with your audience and boost your business this holiday season. Don’t miss out—your best Christmas campaign starts he...

Ready to make your content go viral? In this episode, Jack Fortenbery dives into Brendan Kane’s The Guide to Going Viral to uncover proven strategies for creating shareable, attention-grabbing content. Learn how to hook your audience in three seconds, tap into emotional triggers, and use storytelling to sustain engagement. Plus, discover why consistency and analytics are your secret weapons for bu...

Are you missing a critical part of content creation? In this episode of the Better Business Owners Podcast, we uncover the superpower that separates successful creators from the rest—the ability to judge their own content like an audience member. Discover how to gain a fresh perspective on your videos, spot weaknesses before your viewers do, and create content that truly resonates. Plus, learn pra...

Jack Fortenbery breaks down the art of an engaging introduction, covering the ideal length, timing, and purpose behind a great intro. Learn why your intro matters and discover quick tips to boost your viewer retention from the very start. Perfect for small business owners looking to make a memorable first impression!

In this episode, Jack Fortenbery dives into the top three camera picks for 2024, just in time for Black Friday! Learn which cameras best suit your content creation goals, from the AI-powered Insta360 Link 2 Webcam to the ultra-portable DJI Osmo Pocket 3 and the cinematic Sony FX30. With limited-time deals on each, this is the perfect moment to level up your content without breaking the bank.

In this Thanksgiving special, Jack Fortenbery explores the power of gratitude and how it can elevate your mindset, improve resilience, and strengthen business relationships. Discover how simple practices, like daily gratitude reflections and customer appreciation, can lead to big gains in productivity and positivity. If you’re ready to see your business from a fresh perspective, tune in for tips o...

Should small business owners consider adding drone footage to their content strategy? In this episode, Jack explores the pros and cons of using drones for your business, from stunning aerial shots to potential legal and financial challenges. Jack will also dive into which industries benefit most—like real estate, tourism, and construction—and whether a drone can help take your content to the next...

Are you a small business owner with a content-driven strategy? In this episode, Jack breaks down the top 5 CRMs that can help you track, manage, and optimize your content creation process. From HubSpot to Keap , we’ll explore the features, pricing, and how these tools can boost your engagement and conversions. Whether you're running email campaigns, managing social media, or publishing videos, fin...

In Episode #84 of the Better Business Owners Podcast, host Jack Fortenbery explores the power of content chaining —a strategy that keeps your audience engaged by directing them to more of your content. Drawing from successful creators like Ali Abdaal and Marques Brownlee, Jack shares three actionable tips: providing a clear next step, creating binge-worthy playlists or series, and incorporating ca...

In Episode #83 of the Better Business Owners Podcast, Jack Fortenbery dives into the world of Halloween marketing, revealing how businesses can create content that captivates audiences during the spooky season. Drawing from standout campaigns like Burger King’s “Scary Clown Night,” Reese’s “Halloween Candy Converter,” and Pottery Barn’s “Boo-jee Ball,” Jack highlights strategies to engage your aud...

In Episode #82 of the Better Business Owners Podcast, Jack Fortenbery delves into one of the most crucial elements of content creation—the hook. Drawing inspiration from the Creator Hooks newsletter, Jack shares four actionable strategies that successful content creators use to grab attention right from the start. Learn how to craft hooks that address your audience's pain points, create curiosity,...

In Episode #81 of the Better Business Owners podcast, Jack Fortenbery tackles the hardest challenges in entrepreneurship using insights from Ben Horowitz’s The Hard Thing About Hard Things . Learn how to embrace the inevitable struggles, make tough decisions when there are no easy answers, and lead through uncertainty—especially when building and managing your digital content strategy. This episod...

In Episode #80 of the Better Business Owners podcast, Jack Fortenbery explores Now You See It by Cathy Davidson, a groundbreaking book that challenges how we think about work, learning, and attention in today’s digital world. Discover how “attention blindness” impacts your business decisions, why collaborative learning is the key to future success, and how adaptability is essential in a constantly...

In Episode #79 of the Better Business Owners podcast, Jack Fortenbery delves into One Million Followers by Brendan Kane, revealing the strategies Kane used to grow a massive social media audience in just 30 days. Learn how to create content that resonates, test and optimize your approach, and leverage strategic partnerships to accelerate your growth. More than just a numbers game, this episode tea...

In Episode #78 of the Better Business Owners podcast, Jack Fortenbery breaks down Growth Hacker Marketing by Ryan Holiday, revealing the low-cost, high-impact strategies that have helped companies like Dropbox and Airbnb grow exponentially. Learn how to implement growth hacking principles, from product-market fit to viral marketing tactics, and discover how continuous experimentation can drive sus...

In Episode #77 of the Better Business Owners podcast, Jack Fortenbery explores the fascinating insights from Blindsight by Matt Johnson and Prince Ghuman. Discover how subconscious processes like cognitive ease and implicit bias shape customer decisions, and how you can craft marketing strategies that tap into these hidden influences. Learn how to create simple, powerful branding that resonates on...

In this episode, Jack Fortenbery explores the transformative business strategy outlined in Joe Pulizzi’s Content Inc.. Learn how to build a successful business by leading with content, and why developing a loyal audience before monetizing is the key to sustainable growth. Jack walks you through the seven-step Content Inc. model, providing actionable insights on how to start and scale a content-dri...