Better Business Owners Podcast

In this thought-provoking episode, Jack Fortenbery discusses the concepts from Tim Wu’s The Attention Merchants . Discover the history and evolution of the attention economy, and how businesses have monetized our focus over the years. Jack shares insights on how to ethically capture and maintain your audience's attention in a world where distractions are endless, and attention is a precious co...

Join Jack Fortenbery as he delves into The Persuasion Code by Dr. Christophe Morin and Patrick Renvoisé. This episode explores the science behind persuasion and how you can use neuromarketing principles to effectively engage your audience's primal brain. Learn how to craft messages that not only capture attention but also drive meaningful action, turning prospects into loyal customers. Buy the...

In this episode, Jack Fortenbery breaks down the key strategies from Content Fortress by Kim Garst and Jason Schemmel. Learn how to create a resilient content strategy that not only attracts your ideal clients but also safeguards your business against the unpredictable nature of the digital landscape. Discover the importance of building a "Content Fortress" and how it can ensure long-ter...

In this episode of Better Business Owners, we explore how to master YouTube Shorts to grow your business. Learn key strategies for creating engaging content, maximizing engagement, and leveraging monetization opportunities. Discover how to analyze performance and refine your strategy to achieve the best results. Don’t forget to check out our blog for more in-depth articles and listen to new episod...

In this episode of Better Business Owners, we explore YouTube’s new monetization rules and their impact on small creators. Learn strategies for meeting the new thresholds, maintaining audience engagement, and diversifying your revenue streams. Discover practical tips for maximizing your income and building a sustainable channel. Don’t forget to check out our blog for more in-depth articles and lis...

 In this episode of Better Business Owners, we explore YouTube’s new rules for AI-generated content and their implications for content creators. Learn how to comply with the new policies, the benefits of transparency, and strategies to optimize your AI-generated content. Discover the importance of quality and innovation in leveraging AI for your business. Don’t forget to check out our blog for mor...

In this episode of Better Business Owners, we explore the best platforms for distributing your content. Learn how to understand your audience, diversify your platforms, and use platform-specific strategies to maximize your reach. Discover practical tips for tracking performance and refining your strategy. Don’t forget to check out our blog for more in-depth articles and listen to new episodes ever...

In this episode of Better Business Owners, we discuss the ideal posting frequency for social media content. Learn how to balance consistency and quality, use analytics to optimize your schedule, and leverage scheduling tools to stay organized. Discover practical tips for maintaining an effective social media presence. Don’t forget to check out our blog for more in-depth articles and listen to new...

In this episode of Better Business Owners, we explore the various types of content you can create for your business. Learn how to tailor your content to your audience, leverage multiple formats, and analyze performance to refine your strategy. Discover practical tips for choosing the right content to engage and grow your audience. Don’t forget to check out our blog for more in-depth articles and l...

In this episode of Better Business Owners, we explore how beginners can start creating content. From setting goals and choosing the right content type to engaging with your audience, learn practical tips to kickstart your content strategy. Discover the importance of consistency and quality, and find out how to build a strong foundation for your business. Don’t forget to check out our blog for more...

In this episode of the Better Business Owners podcast, host Jack Fortenbery sits down with financial expert James Laster to explore how small business owners can strategically invest in content creation and effectively reinvest the profits. Discover the importance of content investment, key financial considerations, budgeting tips, and smart reinvestment strategies. Learn how to measure success, a...

In this episode of Better Business Owners, Jack explores the critical role of lighting and audio in crafting compelling business stories. From historical uses in theater and radio to modern techniques accessible to small businesses, discover how these elements can elevate your brand’s narrative. Learn practical tips for integrating lighting and audio, and find out how to create engaging content th...

In this episode of Better Business Owners, Jack explores the remarkable transformation of video production from the early days of expensive TV commercials to today’s era of affordable online content creation. Learn how small businesses can leverage technological advancements to create high-quality videos that engage and captivate audiences. Tune in for a fun and educational look at the history and...

In this episode of Better Business Owners, Jack explores the fascinating evolution of audio marketing from radio ads to podcasts and social audio platforms. Discover how small businesses can leverage these changes to connect with audiences in more personal and impactful ways. Tune in for practical insights and tips to enhance your audio marketing strategy. Don’t forget to check out our equipment g...

In this episode, Jack explores the art of marketing video length in 2024. We discussed tailoring video content to match platform norms and audience expectations across various social media platforms. Additionally, he navigated through the sales funnel, highlighting optimal video lengths for each stage. Finally, we explored different video types and emphasized the importance of aligning length with...

Join host Jack Fortenbery as he uncovers the essential steps to mastering YouTube video creation in 2024! From researching your topic to optimizing for search engines and everything in between, He’ll guide you through each step of the process. Whether you're a beginner or seasoned creator, this episode will provide valuable insights to help you craft compelling videos that captivate your audie...

Join host Jack Fortenbery in this riveting episode as he reveals the secrets to turning your podcasting passion into profit in 2024. Discover essential tips, strategies, and insights to maximize your podcast's earning potential and unlock financial success. Whether you're a seasoned podcaster or just starting, this episode is a must-listen for anyone looking to monetize their podcasting ef...

Join Jack in this episode of the Better Business Owners Podcast as he dives into the transformative world of content collaboration. Discover how leveraging partnerships and collaborations can expand your reach, engage new audiences, and drive business growth in 2024.

Jack explores the art of content curation and its pivotal role in business success in this episode of the Better Business Owners Podcast. Join Jack as he uncovers tips and strategies to curate and share content that captivates your audience effectively, builds brand authority, and fosters meaningful engagement. visit www.cdpmediainc.com for more tools and resources

In this episode of the Better Business Owners Podcast, Jack discusses content distribution, offering actionable strategies tailored specifically for small business owners. Join Jack as he uncovers the keys to maximizing the reach and engagement of your content, helping you connect with your audience in meaningful ways. Visit www.cdpmediainc.com for more resources to help you create content for you...

Join Jack in this episode of the Better Business Owners podcast as he uncovers the power of content repurposing in 2024. Discover how to breathe new life into your existing content by transforming it into different formats to reach a wider audience. From AI-powered tools to creative strategies, learn how to leverage content repurposing to maximize your marketing efforts and drive business growth....

In this episode of the Better Business Owners podcast, Jack gives you some tips about the art of measuring content marketing ROI for small businesses. Join Jack as he uncovers the essential metrics and analytics crucial for tracking the success of your marketing endeavors in 2024. From website traffic and lead conversions to revenue and social media engagement, discover the key indicators that wil...

Join host Jack Fortenbery on the Better Business Owners podcast as he dishes out some tips about time management for small business owners navigating content creation. In this episode, Jack unpacks twelve invaluable time management tips tailored specifically for entrepreneurs juggling the demands of content creation. From identifying peak productivity hours to utilizing productivity tools and dele...

In this episode of the Better Business Owners podcast, host Jack Fortenbery explores the art of mastering live speaking events for small business owners. Drawing from expert insights, Jack shares essential tips for preparation, audience engagement, and leveraging personal branding to make a lasting impact. From setting clear intentions to embracing social media and live streaming, listeners will d...

Welcome back to the Better Business Owners podcast! Join Jack as he explores the profound impact of artificial intelligence (AI) and cutting-edge technologies on the evolving content creation and distribution landscape. Discover how AI-driven personalization revolutionizes user experiences, and why long-form content reigns supreme in establishing industry authority. Explore the rise of interactive...