Best Story Wins

How can embracing digital trends and authentic human connections redefine your marketing strategy in an AI-driven world? This week we sit down with Alec Hanson, Chief Marketing Officer at loanDepot , as he takes us through the intricacies of mortgage marketing amidst fluctuating interest rates. Drawing on his extensive industry experience, Alec discusses effective strategies tailored for navigatin...

The future of design isn’t just about function; it’s about fun.  In this episode, we are joined by Soren Iverson , Product Designer at Iterate and creator of the innovative app Stompers. Known for his satirical product interfaces that captivate social media, Soren shares his journey of infusing humor into his work to escape the rigidity of deliverables in the design industry. He discusses the ups...

‘A brand is a living, breathing thing. A stale brand is a dead brand’ In this episode, we are joined by Bob Galmarini , Senior Director of Brand Design at Databricks , as he shares his journey leading a multidisciplinary team of one of the fastest-growing organizations in the tech space, and discusses how his team navigates the challenges of simplifying complex messaging for a technical audience....

Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase? In this episode, we are joined by Ian Elliott , the CMO of MAAP , a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campa...

B2B marketing is always changing, and today we're seeing brand make a major comeback. In this episode, we are joined by Jason Miller , Head of Brand Marketing Demand and Content at Tyk , as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketin...

Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed. In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, Francisco Cornejo , Co-Founder & CEO at StoryBook , joins hosts Josh Ritchie and Jason Lankow to talk about how the chall...

As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth? This week we are joined by Erik Martin , Head of Community at Midjourney , as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product d...

Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future? In today’s episode, we are joined by Bryan Saftler , Global Head of Marketing for Communications, Media & Entertainment at Databricks , who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes...

Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact? In this episode, we are joined by Sam Oshin , Senior Director, Brand and Marketing Design at  GitHub . He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development....

This week, we’re joined by Jon Miller, (Prev: Co-Founder/CMO of Marketo , Cofounder/CEO of  Engagio , CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has made a dynamic and innovative career out of identifying big opportunities in MarTech and has built some of the most iconic brands in the space. We talked at length about how B2B marketing and sales ha...

Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape. In this episode, Melissa Rosenthal , CMO at Insight Timer , shares her non-traditional approach to marketing and brand growth, which has successfully propelled her to scale and redefine companies in both the media and tech spaces. Melissa also delves into the creation of a wellness app that g...

In this episode, we are joined by Nick Levesque , Creative Director at Asana , who shares valuable tactics and approaches on going upmarket and migrating from an SMB image to an enterprise one. With extensive experience managing teams, Nick also emphasizes the importance of becoming a salesperson in the creative industry to effectively communicate and sell your vision and creative ideas. Join us a...

Every day, Uber facilitates 27 million trips worldwide. How do they provide the best experience possible? In today’s episode, Charlie Waite , Director of Product design at Uber , delves into the challenges and rewards of designing a global product, navigating diverse user bases and global nuances, and providing the safest, most efficient experience in the market. He also underscores the relevance...

Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy. In this episode, Kaiwei Tang , the Co-Founder and CEO of Light , breaks this vicious circle and shares how the Light Phone —and the narrative behind it— is disrupting the relationship between humans, technology and data, as well as offering unique perspective...

Great partnerships lead to thriving brands. In this episode, Kohl Crecelius , CEO and Co-Founder of Known Supply , explores in detail how B2B partnerships have allowed his brand to achieve stable and sustainable growth while staying true to their mission of increasing the world’s access to ethical fashion. Join us as we discuss: Why a high level of production should come along with a high level of...

Setting your business up for success isn't just about the resources you have; it's also about cleverly using them to create. In this episode, we are joined by Noah Elias , Founder of Noah Fine Art , as he unravels how he has managed to fuse cleverness, creativity, and commerce to drive business success. Supported by strategic purpose and faith, Noah shares his extensive experience in the creative...

In today’s episode, Joe Chernov , CMO at Pendo.io , shares his expert perspective on the ways B2B marketing has changed, the myths that marketers still cling to, and the ways he and his team are marketing “through” people—not “to” people. By cultivating his team’s strengths and infusing the Pendo brand story with strong emotion, he and his team are turning Pendo into a market winner. Join us as we...

Storytelling can be approached from various perspectives, and sometimes, exploring the less conventional ones can lead to the creation of a remarkable brand story. Embracing an ethos-driven approach to storytelling is what today’s guest, Joshua Ariza , Founder and Owner of Chomp Brand , has done to tackle the complexities of building his own illustration label. Through the intersection of art and...

Every brand needs a compelling story—even ones as established as Amazon Web Services. Now it’s up to Cymone Wilder, Senior Art Director at Amazon Web Services, to rebuild the brand of an long-standing division that’s lacked a design focus for years. In this episode, Cymone shares lessons she’s learned from working at a company as big as AWS, such as dealing with tension that results from authentic...

In this episode, we have the pleasure of chatting with Joel Beukelman , Product Designer at Royal.io . Join us for a cutting-edge conversation in which Joel discusses what it’s like to build a marketplace at the intersection of cryptocurrency, music streaming, and Web3. With the goal of disrupting traditional, outdated practices in the music industry, Joel and his colleagues are designing solution...

In this episode, we’re delighted to welcome in Justin Rands , Director of Brand Design at Oyster . Tune in to hear us chat about how he and his team make Oyster stand out as a brand, the importance of experimentation, the future of AI in content creation, and more. Justin also shares insights from his career journey, including the challenges of running a 700-person team and the riskiest moves he’s...

In this episode, we are joined by Mike Constantiner , Co-Founder and Head of Brand and Community at Freestyle , the first brand in the market to manufacture tree-free baby diapers. As we delve into the process of ideation, consolidation, and maintenance of the company, Mike emphasizes the importance of building a narrative where the community—in this case, parents—hold the guiding voice that steer...

Today’s special guest is Ross Yoshida , Senior Director of Graphic Design for the Los Angeles Dodgers . In this episode, we dive into how a blend of authenticity, confidence, and “hot sauce” has created one of the world’s most iconic sports brands. Tune in to hear Yoshida’s perspective on how winning brands elevate the fan experience, how the Dodgers’ creative team approaches each year’s visual ca...

In this episode, we speak with Jonah Freedman , Content & Growth Marketing Leader at Salesforce . Tune in to hear Jonah share his journalistic approach to content marketing, where he finds inspiration, how he juggles different stakeholders, as well as his thoughts on the future of AI. Join us as we discuss: The key to both storytelling and content creation How finding creative inspiration ever...

Today’s special guest is Ethan Kanat , Senior Principal of Creative Strategy at Zendesk . In this episode, we dive into the biggest changes in tech and business in recent years, including the increasing importance of incorporating a strong narrative company-wide. As organizations are built with many individuals, human stories remain more important than ever. We cover how to use those stories as a...