Best Story Wins

The more you post, the less your audience cares. With brands trapped in an endless cycle of content production, is the key to standing out doing less? In this episode, Nate Skinner , Head of Brand Creative Strategy at Squarespace , shares his insights on breaking free from the "always-on" trap. He explores how Squarespace integrates bold creativity with meaningful storytelling, why personal brandi...

The biggest mistake B2B marketers make today is prioritizing metrics over creativity. Brands that play it safe and shy away from bold risks are destined to fade into the background.  In this episode, we are joined by Kyle Lacy , CMO of Jellyfish , as he shares actionable insights on how to pair creativity with strategic alignment to drive both brand resonance and measurable success. Kyle also expl...

When the stakes are high, will your brand rise to the challenge—or collapse under the weight of public scrutiny? In today’s episode of Best Story Wins, we’re going global—literally. Our guest, John Onoda of IQ 360 , shares how the strongest brands aren’t just built in boardrooms but forged in the heat of crises and opportunities. With a career spanning iconic companies like Levi Strauss and Genera...

Great content doesn’t just inform—it inspires, builds, and connects with an audience on a deeper level. In today’s episode, we’re excited to chat with Drue Stinnett , Senior Content Strategist at HubSpot ! Drue walks us through her journey, from navigating the post-college job market to landing her dream role at HubSpot during some challenging times. She shares her approach to content strategy, th...

When everything feels urgent, it’s easy to lose focus. With leaner teams, tighter budgets, and increasing pressure to prove value, many organizations are stuck in a cycle of doing more but achieving less. Could the solution lie in doing less, but better? In this episode, Lindsey Slaby , Founder of Sunday Dinner , shares her bold vision for modern marketing. She dives into the value of building cur...

Your next big marketing move isn’t buried in your paid ads or latest campaign—it’s staring you down in the mirror. In this episode, Adam Robinson , CEO and Founder of RB2B,  dives into why personal branding has become a crucial growth lever in B2B. With over 100K LinkedIn followers built around his edutainment approach, Adam shares the strategies and insights that helped him craft a compelling per...

Great marketing is born at the intersection of art and science, where strategy effectively meets creativity. In this episode, we chat with Dan J. Levy, Senior Director of Product Marketing, Content, and Communications at LivePerson , to uncover the sophisticated mechanics behind brand storytelling in conversational AI. Dan shares his expert approach to weaving compelling narratives that resonate d...

LinkedIn has consistently proven it’s at the top of its game, no matter the economic climate. What’s the secret behind their success? In today’s episode,  Santi Pochat , LinkedIn’s VP of Brand Marketing, shares his perspective on investing in brand longevity and authentic storytelling to drive success even in tough times. Santi takes us through his journey—from Argentina’s vibrant advertising scen...

Social media is flooded with short-lived food trends and recipes, but a few brands know how to keep their edge. In this episode, Elie Ayrouth , the brains behind Foodbeast , dishes out a spread of insights, breaking down how Foodbeast reels in over 100 million people each month. He also gives us a sneak peek into his plans for expanding into consumer packaged goods and why live events are a game-c...

Routine processes can stifle innovation and allow competitors to pull ahead. How can companies stay agile to deliver fresh, impactful work? In this episode, we explore design operations with Tamara Austring , Senior Design Producer at Zapier's Brand Studio . As a leader in the design space, Tamara explores how adaptable, people-centered processes are the key to keeping creative teams nimble, effic...

When your customers don’t speak tech, how do you help them choose wisely—and trust you along the way? In this episode, we welcome Chris Ollier , Senior Director of Demand Generation at Bonterra , to tackle the challenges of brand and digital strategy in the nonprofit sector. With a wealth of experience ranging from Fortune 100 companies like Verizon and the NFL to independent projects, Chris share...

In this episode we host Stephanie Paturzo Swingle , B2B Marketing leader at Instacart .  We uncover how she’s using innovative strategies—like AI-powered smart carts and dynamic co-marketing campaigns—to transform Instacart’s partnerships with CPG and retail brands, all in the name of (and informed by) the ambitious company vision of powering every grocery transaction.  We discuss the power of bra...

Great companies don’t just sell products—they leverage their brand to create connections that resonate.  In this episode, we’re thrilled to welcome  Kira Klaas , VP of Corporate Marketing at Later , to share her expert insights on how to make those connections truly count. Kira walks us through her strategic approach to aligning content with audience interests, the pivotal role a full-time copywri...

“Sales enablement is the bridge between marketing and closing deals." For this episode of Best Story Wins, we’re joined by  Travis Keith, VP of Strategic Client Content at JP Morgan , to explore the essential balance between sales and marketing integration. Travis shares a fresh perspective on uniting sales and marketing through authentic, help-first strategies.  Tune in to hear Travis’ insights o...

The world of content is constantly changing, and only the best marketers can adapt to these evolving trends.  In today’s episode, we’re joined by Alan Roll , Head of Brand Creative at Airtable . Alan’s journey from crafting narratives to leading innovation at Airtable is nothing short of inspiring. In a fast-paced market, he drives brand strategy through experiential content while leading a small...

The differentiation of the brand and the owning of the brand comes by making sure everything is aligned. In this episode, we are joined by Radu Ranga , Senior Director, Brand Creative at C1 . He discusses how his creative journey—from agency life to his pivotal role in branding for UFC and C1—has shaped his approach to branding and marketing. Radu shares insights on how to align visual identity wi...

Is your brand talking at people, or with them? In this episode, we dive deep into the mind of Christopher “Toph” Clarke , Executive Creative Director at Intuit , the brand behind TurboTax. From his journey in creative leadership to teaching the next generation of advertising talent at ONE School, Toph shares insights into how brands can stay relevant by connecting with real people. We will explore...

What does being rich mean to you? Is it just hitting a number?  In this episode we are joined by Gretchen Leslie , President at I Will Teach You To Be Rich , as she shares how she and her team are empowering people to become rich, whatever that means to each individual. Gretchen talks about her hands-on approach to brand storytelling, the challenges of SEO in a volatile market, and the evolution f...

Branding isn’t about your appearance to your audience — it’s about the experience you cultivate for your audience. This week, we’re joined by Dorian Stewart , Director of Demand Generation at Federato , to discuss his philosophy on fusing empathy for the end user with smart data to create impactful content that not only communicates, but resonates. We also discuss: How to balance maintaining a uni...

Great innovations come from great teams working together, doing more than they could individually.  And, to achieve this, companies first need to understand the problem they are trying to solve. In this episode, we are joined by Joe Lazer , the fractional Head of Marketing at A.Team , a company revolutionizing how organizations build teams by leveraging AI. Joe shares insights into the tools devel...

Healthcare has always been perceived as a very unauthentic sector in terms of brand and product. What are folks doing out there to change the landscape?  In this episode we are joined by Ryan Romero , Creative Director, Marketing & Product Design at Hoag Health System where he is trying to radically change how users interact with healthcare providers through innovative digital health products,...

How does a cybersecurity startup blend retrofuturistic vibes with innovative anti-ransomware strategies to stand out in a crowded market? Our guest today, Aaron Zide , Creative Director at Halcyon holds the answer to this question.  In this episode, Aaron shares invaluable insights on the challenges and opportunities of maintaining a distinctive brand identity while remaining agile and creative. H...

Clarity is the cornerstone of brand success. Understanding what your brand is to the core, and what it offers, enables you to craft a clear narrative and effectively market it. In this episode, we are joined by Josie Jeffries , Sr. Director, Creative and Content at Webflow . Josie is a seasoned professional with an impressive career at leading teams in tech brands like X (formerly Twitter) and Sla...

AI has been here for a long time — longer before the ChatGPT boom. And now that we’ve all seen it, it’s not going anywhere. In this episode, we are joined by Celene Osiecka , Senior Director of Conversation Design and Conversational AI at [24]7.ai , as she shares how her team focuses on enhancing customer experience, reducing risk, and navigating the challenges of the tech industry through a syste...

As brands grow, communication channels tend to expand parallelly. What is the secret behind successful comapnies that can keep up and leverage with this growth?  To delve deeper into this question, we are joined by Gwen Lafage , VP of Marketing, Global Brand and Content at Sinch , who shares the intricate balance between a long-term vision and agile marketing, paving the way for continuous and suc...