Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition collectively discusses various facets of event management and experiential marketing. Several authors emphasise the shift towards quality over quantity in event selection and engagement, focusing on strategic goals, targeted audiences, and meaningful interactions to maximise return on in...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This podcast edition discusses various aspects of Go-to-Market (GTM) strategies, primarily focusing on optimising efficiency and revenue growth in B2B contexts. Many sources highlight the integration of Artificial Intelligence (AI) and GTM Engineering to automate tasks, enhance lead generation, improve...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition discusses the evolving landscape of marketing technology (MarTech), emphasising the transformative impact of Artificial Intelligence (AI). Several authors highlight the shift from simply accumulating MarTech tools to strategically integrating platforms and unifying data for enhanced eff...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of Account-Based Marketing (ABM), highlighting its evolution from a marketing tactic to a fundamental go-to-market strategy. Several authors emphasise the crucial shift from focusing on lead volume to business fit and deep relationships with high-v...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This podcast edition discusses the transformative impact of Artificial Intelligence (AI) on marketing strategies and functions. They highlight the shift from traditional methods to AI-driven approaches for enhanced visibility, lead generation, and sales efficiency, emphasising the importance of c...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a wide range of actionable insights for professionals seeking to enhance their online presence, improve sales strategies, and optimize marketing efforts. Several authors highlight the importance of personal branding, particularly on LinkedIn, by sharing authentic stories, engaging...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways This edition discusses various facets of strategic partnerships and ecosystem growth, particularly within the technology sector. Several authors highlight the critical role of operational rigor and robust systems in ensuring partnership success, moving beyond mere shared vision or signed agreements....

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition discusses various aspects of event management and marketing, focusing on strategies to maximise engagement, impact, and return on investment (ROI). Many authors highlight the shift from passive attendance to interactive and experience-driven events, emphasising the importance of post-eve...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of search engine optimisation (SEO) in an age increasingly dominated by Artificial Intelligence (AI). They highlight a significant shift from traditional SEO, focused on obtaining clicks through search results, to new paradigms like Generative Engi...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively address various facets of Go-to-Market (GTM) strategies for businesses, particularly startups and B2B SaaS companies. A central theme is the critical role of data and AI in optimising GTM, moving beyond traditional methods to achieve precision targeting, efficiency, and real-ti...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition explores the evolving landscape of marketing technology (MarTech), emphasising the increasing role of Artificial Intelligence (AI) in enhancing efficiency and personalisation. Several sources discuss Customer Data Platforms (CDPs), highlighting their importance for unified data, real-ti...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition discusses Account-Based Marketing (ABM), highlighting its evolution from a broad targeting approach to a highly personalised, human-centric strategy. Several authors emphasise the shift from focusing solely on "accounts" to understanding the individual people within those account...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides a collection of LinkedIn posts reflecting on the B2B Marketing Ignite 2025 conference, held in London. These posts collectively highlight the pivotal shift in B2B marketing towards a more commercial, revenue-driven focus, moving beyond traditional metrics like MQLs. A si...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of Artificial Intelligence (AI)'s transformative impact on Business-to-Business (B2B) marketing and sales. Many sources highlight the strategic integration of AI to boost efficiency and ROI, moving beyond basic automation to intelligent, autonomous sys...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at the evolving landscape of sales, particularly emphasising social selling and the strategic integration of AI. Key themes include the importance of building genuine relationships and trust with potential buyers over traditional pitching, as highlighted by mul...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of the evolving landscape of partnerships and ecosystems within various industries, particularly technology and B2B. A central theme is the shift from viewing partnerships as mere add-ons to recognising them as strategic drivers of growth, revenue, and c...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition discusses various facets of event marketing and strategy, highlighting their crucial role in B2B growth and lead generation. Authors emphasise the shift towards experience-led growth, stressing the need for measurable ROI beyond superficial metrics, and integrating events into broader ma...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This podcast edition explores of Go-To-Market (GTM) strategies in the modern business landscape, particularly for B2B companies and SaaS startups. A central theme is the critical shift towards client-centricity and the evolving role of Account-Based Marketing (ABM), emphasizing understanding buyer behav...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition discusses the evolving landscape of MarTech, highlighting the shift towards integrated, data-driven, and AI-native solutions. Several authors emphasise the importance of robust data foundations, particularly through Customer Data Platforms (CDPs), to achieve personalisation and real-tim...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition explores the multifaceted nature of Account-Based Marketing (ABM), highlighting its evolution from a traditional, account-first approach to a more person-first, signal-native strategy. Several authors emphasise that ABM is a strategic performance requiring strong foundations, joi...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of social selling strategies, particularly focusing on LinkedIn. They highlight the importance of authenticity and building genuine relationships over traditional, impersonal sales tactics. Several authors discuss the Social Selling Index (SSI) as a metric,...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition discusses the transformative impact of Artificial Intelligence (AI) on B2B sales and marketing strategies. Authors highlight AI's role in automating tasks like lead generation, content creation, and competitive analysis, thereby enhancing efficiency and productivity for marketing and...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of partner ecosystems and their crucial role in modern business growth. They highlight the importance of treating vendors as strategic allies, rather than mere suppliers, emphasising co-building, co-investing, and co-winning to achieve shared goals. A si...

We curate most relevant posts about Go-to-Market Strategy on LinkedIn and regularly share key take aways. This edition discusses various aspects of Go-To-Market (GTM) strategies for businesses, particularly within SaaS and B2B technology. They emphasise the importance of a holistic and data-driven approach, moving beyond traditional, siloed methods. Key themes include customer-centricity, leveragi...

This episode summarises MarTech trends on LinkedIn over a two-week period, focusing on data, AI, and simplicity in marketing technology. It highlights key discussions amongst practitioners and vendors regarding optimising data-to-value loops and streamlining tech stacks for improved efficiency. The summary covers various MarTech domains, including data & analytics, marketing automation, AI & perso...