Thomas Allgeyer, Frenus GmbH

Best of LinkedIn: Strategic B2B Marketing

Business EN ↓ 202 episodes

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B.Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what tr...

Author

Thomas Allgeyer, Frenus GmbH

Episodes

Best of LinkedIn: AI in B2B Marketing CW 21/ 22 16.06.2025 14:49

Strategic B2B Marketing, provided by Thomas Allgeyer and Frenus. Frenus is a B2B market research company working with enterprises to optimize their campaigns with account and executive insights—far beyond AI. Join our hosts for a focused, insightful discussion on the most relevant LinkedIn insights about AI in B2B Marketing from CW 21 and 22. Cutting through the noise for B2B marketing professiona...

Best of LinkedIn: Account-based Marketing CW 22/23 10.06.2025 15:06

We curate most relevant posts about ABM on LinkedIn and regularly share key take aways. This episode delves into the key takeaways from the 6sense Inspire UK event in London, focusing on accelerating growth, ABM, and AI in B2B marketing. It highlights the crucial shift from focusing on MQLs to understanding and engaging with Buying Groups, as deals involve many individuals. The discussion covers l...