Best of LinkedIn: Strategic B2B Marketing

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition collectively discusses the transformative impact of AI on marketing and sales strategies, highlighting both its immense potential and current limitations. Several sources focus on leveraging AI for increased efficiency and productivity, from automating content creation and administra...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition highlights LinkedIn's crucial role as a B2B revenue engine and opportunity network, rather than merely a content platform. Many authors emphasise authenticity, consistency, and genuine human engagement – particularly through comments and direct messages as paramount for building trust and...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition highlights the evolving landscape of partner ecosystems and channel marketing, emphasising a shift towards strategic collaboration and operational excellence for sustained growth. Several sources stress that effective partner programmes move beyond mere transactional relationships, req...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look into the evolving landscape of event management and marketing. Authors emphasise the shift from traditional, product-focused events to experiential, relationship-driven strategies that prioritise measurable impact and attendee engagement. Key themes include le...

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways. This edition outlines key takeaways from INBOUND 2025, focusing on HubSpot's AI-first strategy and the evolution of its Smart CRM. It details the "Loop" growth playbook, an operating model that integrates human creativity with AI efficiency, emphasising hybrid teams. The advancements include...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition collectively discusses various aspects of Go-to-Market (GTM) strategies, particularly emphasising the transformative role of Artificial Intelligence (AI) and GTM Engineering in modern business. Authors highlight the need for speed and iterative approaches over perfect planning, advocating f...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition summarises key discussions the shift of Generative AI from hype to practical application within workflows, alongside efforts to streamline overloaded technology stacks. The document covers various MarTech domains, including AI and super agents, marketing automation, customer data platfo...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition explores the multifaceted landscape of Account-Based Marketing (ABM), emphasising its evolution and strategic importance in B2B contexts. Several authors highlight that successful ABM requires a foundational shift in mindset, prioritising deep personalisation and relevance over b...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a dual perspective: the efficiency and scalability offered by AI agents versus the enduring value of human connection and trust in sales interactions. S...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition explores the multifaceted concept of social selling and employee advocacy, primarily focusing on the LinkedIn platform. Many authors highlight that social selling is fundamentally about building authentic relationships and providing value, rather than direct product pushing, while others...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition discusses various facets of optimising and managing partner ecosystems within technology and B2B sectors. A key theme highlights the strategic importance of partnerships for revenue growth and market entry, with several authors emphasising that partnerships should be treated as a prior...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at modern event and trade show strategies, highlighting the critical role of partnerships, especially between event managers and sales teams, for achieving strong ROI. Several authors emphasize that success hinges on meticulous pre-event planning and robust po...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of evolving Go-To-Market (GTM) strategies, highlighting a critical shift towards AI-driven and systematic approaches. Many sources emphasise the need to simplify and align GTM efforts across product, marketing, sales, and customer success, often through a uni...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of the evolving MarTech (Marketing Technology) landscape in 2025, heavily influenced by AI and the push towards personalization. Multiple authors emphasize that generic marketing approaches are now outdated, advocating for AI-powered personalized journeys...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition explores the multifaceted landscape of Account-Based Marketing (ABM) in 2025, offering both strategic insights and practical implementation advice. They highlight the evolution of ABM towards more precise, data-driven, and personalised approaches, often leveraging AI and automati...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative impact of Artificial Intelligence (AI) across various industries, particularly sales and marketing. A significant focus is placed on AI Sales Development Representatives (SDRs), discussing their potential to automate repetitive tasks and increase efficienc...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers diverse perspectives on the evolving landscape of B2B sales and marketing, with a significant emphasis on social selling and LinkedIn strategies. Several authors highlight the importance of building trust and genuine relationships, moving away from traditional, interruption-based s...

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition focuses on the strategic use of LinkedIn for sales and business growth, with a strong emphasis on shifting from traditional, aggressive selling to relationship-building and authentic engagement. They highlight the importance of social selling, where personal branding, consistent content,...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways. This edition discusses modern partner strategies and ecosystem development in the technology sector, highlighting a shift towards partner-led growth over traditional direct sales. Authors emphasise the importance of evaluating partner readiness and investing in strategic, measurable partnerships th...

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive look at modern event marketing, emphasising a shift from mere exposure to strategic engagement and measurable ROI. Authors highlight the importance of data-driven insights, leveraging AI for enhanced targeting and personalisation, and aligning events with overarchi...

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of Go-To-Market (GTM) strategies in the modern business landscape, particularly highlighting the transformative role of Artificial Intelligence (AI). Several authors emphasise the shift from static, traditional GTM plans to more dynamic, adaptive, and data-dr...

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition focuses on the evolving landscape of marketing technology (MarTech), highlighting the shift from bloated, disconnected systems to more streamlined, integrated, and AI-driven solutions. A central theme is the importance of a robust data foundation, with many sources advocating for Custom...

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition discusses Account-Based Marketing (ABM), a strategic approach that prioritises high-value accounts by aligning sales and marketing teams to deliver personalised experiences. They highlight ABM's evolution, emphasising a shift from broad targeting to data-driven precision and huma...

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative impact of Artificial Intelligence (AI) on sales and marketing strategies, highlighting its potential to revolutionise lead generation, customer engagement, and operational efficiency. While many sources champion AI's ability to automate tasks, enrich data,...

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways This edition offers a comprehensive overview of strategic partnerships and ecosystem development in the business world, particularly within the SaaS and B2B tech sectors. Several authors emphasise the shift from transactional alliances to collaborative, trust-based relationships that drive mutual gr...