Jason Ackerman / Jason Fernandez
Best Hour of Their Day | Podcast
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more. Follow us on all socials! BestHourofTheirDay.com
Author
Jason Ackerman / Jason Fernandez
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
751. Free Trials Turned a Side Hustle into Growth | CrossFit T1 18.10.2024 40:39
Kevin and Jen from T1 CrossFit share how they nearly doubled their membership by focusing on community, switching to free onboarding, and managing leads effectively. They discuss the challenges of balancing full-time jobs with gym ownership and the impact of being present in the gym. Their story highlights the power of small shifts and calculated risks in building a thriving CrossFit affiliate. --...
750. From Prison to CrossFit Coach: The Story of Redemption Road Fitness Foundation 16.10.2024 1:13:39
Taylor and Nick from Redemption Road Fitness discuss how CrossFit helped transform their lives after prison. They share inspiring stories of overcoming adversity, building community, and breaking the cycle of recidivism through fitness and coaching. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your...
BTK 011. Empowering CrossFit Athletes Through Coaching and Mindset | Brad Marshall 14.10.2024 30:20
In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with Brad Marshall, owner of Greater Culture CrossFit, to discuss his journey from athlete to coach and gym owner. Brad shares how the core values of his gym—growth, challenge, optimism, and inspiration—shape his coaching philosophy and foster a positive community. This conversation offers valuable insights for co...
749. Developing a Champion’s Mindset for Training, UFC, and Business | Ben Askren 11.10.2024 36:54
UFC fighter and Olympian Ben Askren shares his approach to fitness, mindset, and balancing life after wrestling, while relating his experiences to the CrossFit community. He discusses the importance of training smarter with age, focusing on technique and intensity, and maintaining long-term fitness success. -- Check Ben's book "Funky: My Defiant Path Through the Wild World of Combat Sports" on Ama...
748. How the Funniest Man in CrossFit Beat Addiction and Lost 85lbs | Evan Slaughter - Fit2Serve 09.10.2024 35:20
Jason Ackerman interviews Evan Slaughter, a CrossFit comedian who shares his inspiring journey from addiction and being 85 pounds overweight to becoming a fitness influencer. Evan discusses his physical transformation, the role of CrossFit, and how comedy has helped him inspire others on their fitness journeys. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.best...
BTK 010. How Michael Cazayoux Became a Leader in Coaching and Fitness 07.10.2024 54:38
Michael Cazayoux shares his journey from CrossFit Games Champion and co-founder of Brute Strength to becoming a leader in coaching and personal development through Soul Searching Adventures. Michael shares how he overcame personal struggles, from addiction to building successful businesses, and how his passion for coaching evolved from fitness to deep, transformational work. -- LEVEL UP YOUR COACH...
747. Affiliate University’s First Client: How Ryan Built a Thriving CrossFit Gym 04.10.2024 55:44
In this episode of the "Best Hour of Their Day" podcast, Jason Ackerman and Jason Fernandez talk with Ryan Wheeler, the very first client to enroll in Affiliate University. Ryan shares the incredible success he’s seen since joining, from growing his gym membership to managing large classes and launching a successful scholarship program. He also discusses his future plans, including building a cust...
746. Is Paying $4,500 to Be a CrossFit Affiliate Still Worth It? | Craig Howard 02.10.2024 32:42
Craig Howard, owner of Diablo CrossFit, and Jason Ackerman tackle the controversial $4,500 CrossFit affiliate fee increase. With many affiliate owners questioning the value, Craig dives into the unique benefits of staying affiliated—but is it enough to justify the cost? Tune in to hear his surprising take and decide for yourself. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coache...
BTK 009. Balancing Coaching Mechanics with Personal Connection in CrossFit | Gene Williams 30.09.2024 55:29
In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto talk with Gene Williams, a Level 3 CrossFit Coach and CrossFit Seminar Staff member. Gene shares his journey from starting a gym in his garage to becoming a respected Coach, focusing on the balance between technical expertise and building personal connections with athletes. He also discusses the importance of staff development,...
745. Why We Downsized and How It Saved Our Gym | Compound CrossFit 27.09.2024 32:46
Mike and Sara Jensen, owners of Compound CrossFit, talk about their decision to downsize their affiliate for long-term success. The Jensens share the challenges and rewards of transitioning to a smaller space, professionalizing their coaching staff, and creating a more inclusive community. Their story highlights how tough decisions can lead to personal and business growth. -- FREE TOOLS and resour...
744. CrossFit Medical Society: The Future of Fitness and Healthcare Integration 25.09.2024 55:53
In this episode of the Best Hour of Their Day podcast, Jason Fernandez and Mike Giardina discuss how the new CrossFit Medical Society aims to bridge the gap between healthcare and CrossFit Affiliates, making gyms community health hubs. They explore how integrating healthcare professionals, personalized blood panel testing, and health coaches into Affiliates can help tackle chronic disease and impr...
BTK 008. What It Really Takes to Be a Great CrossFit Coach | Kristin Bowen 23.09.2024 57:05
In this episode of Behind The Knowledge, Pat Barber and Todd Occhiuto sit down with Kristin Bowen (CrossFit Level 4 Coach) to discuss her journey from graphic designer to elite coach. Kristen shares the challenges she faced, how she overcame self-doubt, and what it really takes to excel as a CrossFit coach. Tune in to hear her insights on mentorship, coaching development, and building confidence....
743. Scaling to $1 Million with Just Group Classes | Odin CrossFit 20.09.2024 38:24
Alison and Jason Jakowski (Odin CrossFit) discuss how they grew their gym to over 400 members and a $1 million run rate by offering only CrossFit group classes, highlighting the importance of strong core values, maintaining community, and developing a professional coaching staff. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-too...
742. How HSN's Gym Accelerator Summit is Redefining Nutrition Coaching 18.09.2024 59:38
Nicole Aucoin, founder of Healthy Steps Nutrition (HSN), is transforming gym culture through effective nutrition coaching. We explore how integrating nutrition programs can elevate member results, boost gym growth, and foster deeper community connections. Nicole shares insights on empowering coaches and owners to make a greater impact on health and wellness. --- FREE TOOLS and resources for CrossF...
BTK 007. How to Build Stronger Athletes in the Olympic Lifts | Chad Vaughn 16.09.2024 1:11:48
In this episode of "Behind the Knowledge," Olympian Chad Vaughn shares his methods for building stronger athletes in the Olympic lifts through effective coaching techniques, mobility work, and smart programming. Learn how to enhance performance and develop resilience in your athletes with Chad's proven strategies. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO https://www.be...
741. Lessons Learned from 11 Years of Gym Ownership | North Naples CrossFit 13.09.2024 56:25
Dario, Owner of North Naples CrossFit shares his journey of building a thriving gym community across 11 years. He discusses key lessons in communication, leadership, and member engagement, offering insights for gym owners on creating a world-class CrossFit experience. --- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools --- 0:00...
740. CrossFit's Future & What Affiliates Need to Know | Austin Malleolo 11.09.2024 48:47
In this episode, Austin Malleolo offers an inside look at the future of CrossFit, revealing key updates and strategies from CrossFit HQ. From new growth initiatives and brand protection to affiliate support and real estate partnerships, this episode dives deep into what’s next for the CrossFit community. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroft...
BTK 006. Overcoming Imposter Syndrome to Become a Level 4 Coach | Lindsay Andrew 09.09.2024 49:48
In this episode of "Behind the Knowledge," Lindsay Andrew reveals her battle with imposter syndrome and the strength it took to rise as a Level 4 Coach. Hosts Pat Barber and Todd Occhiuto dig deep into her emotional journey, highlighting the moments that shaped her into the coach she is today. This conversation is a powerful reminder that even the most self-assured coaches once faced dou...
739. Why Most Gym Owners Fail Without a Growth Mindset | CrossFit Rohkeus 07.09.2024 59:48
In this episode of the "Best Hour of Their Day" podcast, Nick and Casey Seiske, owners of CrossFit Rohkeus, share how mindset coaching and business mentorship transformed their gym and personal lives. They discuss how reconnecting with family, improving gym operations, and embracing personal growth have strengthened their relationship as business partners and a married couple. -- FREE TO...
738. How Software Can Grow Your CrossFit Gym (and Boost Retention) | PushPress 04.09.2024 45:15
Nick and Barry from PushPress discuss how gyms can properly use software to deliver unreasonable hospitality, create exceptional member experiences, and boost retention. They share strategies for leveraging technology effectively, from automating tasks to using AI, and introduce new tools like the Committed Club to enhance member engagement and streamline operations. -- FREE TOOLS and resources fo...
BTK 005. Why Classic CrossFit is Still Better Than Competitor Programming | Seth Page - Jump Ship Training 03.09.2024 1:11:37
On this episode of Behind The Knowledge, Seth Page from Jump Ship Training discusses the evolution of CrossFit programming, contrasting the classic approach focused on general physical preparedness (GPP) with the more specialized, volume-intensive training seen in today's competitive CrossFit landscape. Seth shares insights from his experience programming for competitive athletes and explains...
737. Growing a Gym Without Sacrificing Family | CrossFit Solafide 30.08.2024 56:10
Ricky and Kim from CrossFit Solafide share their journey of balancing family life and running a thriving CrossFit gym while transitioning from a military career. They discuss the challenges and rewards of managing their marriage, parenting, and business together, offering insights into building a successful and fulfilling life. The episode is filled with relatable stories, practical advice for ent...
736. Jocko Willink on Coaching & Leading with Extreme Ownership 28.08.2024 34:24
Jocko Willink shares deep insights on leadership, communication, and maintaining passion in coaching, business, and personal life. Drawing from his military experience, he discusses how to effectively lead through crises, the importance of rest and recovery, and the power of simple, clear communication. Jocko also explores the strong community bonds in CrossFit and Jiu-Jitsu, offering valuable adv...
BTK 004. How a Jiu-Jitsu Black Belt Became a CrossFit Coaching Legend | Steve Haydock 26.08.2024 31:38
On this episode of Behind The Knowledge, Steve Haydock shares his extraordinary journey as a Jiu-Jitsu black belt to a Level 4 CrossFit Coach on Seminar Staff. Discover how he overcame intense challenges, from grueling certifications to unexpected coaching moments that shaped his career. This episode is a must-watch for anyone passionate about the art of coaching. -- LEVEL UP YOUR COACHING INSIDE...
735. The Road to 7x Revenue: Elevating Your Coaches and Affiliate Together | Cow Harbor CrossFit 23.08.2024 55:03
Louie, owner of Cal Harbor CrossFit, reveals how he achieved 7x revenue growth by focusing on coach development and team building. He shares actionable strategies that CrossFit affiliate owners and coaches can use to elevate their staff and drive business success. Tune in for insights on how to create a thriving career for both you and your coaches. -- Elevate Your Coaching With The Knowledge Pro:...
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