Best Hour of Their Day | Podcast

GLP-1s like Ozempic are showing up in CrossFit gyms whether coaches like it or not. Your members are already using them and most gym owners have no idea how to handle it. In this episode, Jason Ackerman and Jason Fernandez sit down with Dave Appel, Owner of SoLa CrossFit and Chief Health & Fitness Officer at Korb Health, to have the conversation most coaches are avoiding. We cover what GLP-1s...

You want to be a professional CrossFit coach, but your members don't want a mini-seminar at 5:00 in the morning. Todd Occhiuto and Kristin Bowen show you how to coach progressions the right way so your classes stay engaging, high energy, and members keep coming back. --- Develop your coaching! Try The Knowledge Pro FREE for 14 days: https://www.besthouroftheirday.com/theknowledge --- Affiliate...

Most CrossFit gym owners either post content that only their members understand or they don’t post at all and wonder why nothing grows. In this episode, Jason Ackerman and Rodrick Lopez (@memefortime) break down the exact strategy they use to build an audience that converts into paying members and how you can steal it and apply it immediately. --- AffiliateCon 2026 | Dallas, TX | Oct 16-18 https:/...

If you’re scaling your athletes the same way every class, don’t be surprised when they keep getting the same results. In this episode with Ben Dziwulski of WODprep, we break down how to coach with intention and actually help athletes progress toward real skills like double unders, pull-ups, and toes-to-bar. --- Develop your coaching! Try The Knowledge Pro FREE for 14 days: https://www.besthourofth...

CrossFit’s story used to be shaped by HQ, but today it’s increasingly influenced by independent media, personalities, and competing narratives. Does CrossFit have a clear direction, and what do these shifts mean for affiliate owners trying to build stable, successful businesses? Ackerman breaks it down with Jenny Hull from Dense Updates (CF Network). --- AffiliateCon 2026 | Dallas, TX | Oct 16-18...

Most CrossFit coaches rely on scaling to manage a class, but scaling alone doesn’t develop athletes or unlock new skills. Todd Occhiuto and Kristin Bowen break down how to bridge the gap between where your athletes are and where they need to go so they stop getting stuck and start progressing.---Develop your coaching! Try The Knowledge Pro FREE for 14 days:⁠ https://www.besthouroftheirday.com/thek...

You want to serve and coach adaptive athletes, but don't know where to start. Jenna Muri-Rosenthal (Fit to Function) walks through what it actually takes to build a real adaptive program at your affiliate. -- Learn more about Fit to Function and Adaptive Training Academy https://www.ata.fit/ https://www.fittofunctionrecovery.com/ --- Develop your coaching! Try The Knowledge Pro FREE for 14 day...

Most CrossFit gym owners think they need more leads, but they overlook the easiest source of growth: referrals. In this episode, we break down how to create a great member experience, ask for referrals the right way, and use systems like Bring-A-Friend Week to turn your members into your most powerful growth engine. --- FREE TRAINING: How to Turn Your Members Into Your Most Powerful Growth Engine...

Level 4 Coaches Todd Occhiuto, Kristin Bowen, Brentnie Kincaid, and James Horbart break down tips and strategies for coaching the final workout of the 2026 CrossFit Open. --- Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days: https://www.besthouroftheirday.com/theknowledge

Last week, Max Isaak and Allison Jachowski traveled to Omaha, NE to audit CrossFit Elkhorn. Tune in to hear what they found. --- Ready to grow your gym? Take the FREE Affiliate Blueprint Assessment https://www.besthouroftheirday.com/af... --- Check our last episode with Trevor from CrossFit Elkhorn. https://youtube.com/live/ZSAqjotF9Cc --- Join us in Dallas, TX, October 16-18 for AFFILIATECON http...

If your CrossFit gym feels stuck, it’s probably not because you need to work harder. It’s because you’re solving the wrong problems in the wrong order. In this episode, we break down why growth happens in phases and how the Affiliate Blueprint helps you identify exactly what to focus on to plan your gym's breakthrough.--Take the FREE Affiliate Blueprint Assessment: https://www.besthouroftheird...

Brentnie Kincaid (CF-L4) and Adam Fuller (CF-L4) join Todd Occhiuto (CF-L4) to break down strategies for coaching Open Workout 26.2 --- Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days: https://www.besthouroftheirday.com/theknowledge

Todd and Kristin break down CrossFit Open Workout 26.1 and what you need to know before you hit the coaching floor. --- Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days: https://www.besthouroftheirday.com/theknowledge

You didn’t open a CrossFit gym to struggle financially, but for many owners, not paying themselves enough has become normal. We break down why $100K should be the baseline for affiliate owners and why most never reach it. --- Learn how to make $100k as a CrossFit Affiliate Owner: https://www.besthouroftheirday.com/$100k-Affiliate-Owner --- Free Online Affiliate Business Assessment: https://www.bes...

Cody Looney from Burgener Strength and a special guest join Coach Development Live to break down how coaches should be preparing barbell movements for the CrossFit Open. We’ll dive into movement standards, strategies, and smart progressions that build confidence, efficiency, and consistency—so your athletes walk into the Open prepared instead of exposed. --- Looking for Coaching Development? Try T...

Trevor Baxter of CrossFit Elkhorn won the 2026 Affiliate Intensive, and next week our team is heading to Omaha to break down his entire operation. In this live episode, we’ll explain what we’re evaluating—coaching, sales, retention, systems, and leadership—and what every CrossFit affiliate owner can learn from the process before we ever step on the floor. --- Take the FREE Affiliate Blueprint Asse...

Pamela Gagnon joins Todd and Kristin to break down how to coach handstand movements for the CrossFit Open, including what’s shown up historically, common no-rep standards, and where athletes lose reps. We’ll cover practical progressions and prep strategies coaches should be using now to make sure their athletes are confident, efficient, and Open-ready. -- Ready to develop your coaching, advance yo...

David Newman from RX Smart Gear joins us to break down how he teaches double unders and advanced jump rope skills like crossovers in real CrossFit classes. We also dig into what coaches need to be doing to ensure athletes are actually progressing—especially with the CrossFit Open right around the corner. --- Ready to your develop your coaching, advance your career, and level up your credential? 👇...

If Jay and Fern had to wipe the slate clean and start over, this is exactly how they’d build a gym today. Drawing on experience from owning multiple affiliates, they break down what they’d prioritize, what they’d ignore, and the decisions that actually matter when everything resets. --- Take the FREE Affiliate Blueprint Assessment https://www.besthouroftheirday.com/affiliate-blueprint-assessment -...

Nicole Christensen and Chase Ingraham from CrossFit HQ share how they're preparing for The Open and what Coaches and Owners need to know leading up to the season. --- Ready to level up your coaching? Claim your 14-Day Free Trial inside The Knowledge https://www.besthouroftheirday.com/theknowledge -- Subscribe to The Knowledge YouTube Channel https://www.youtube.com/@theknowledgebhotd

Fern and Jay rank the biggest priorities in a CrossFit affiliate—from sales and retention to marketing, programming, and branding—into a brutally honest tier list. If you’re busy but not growing, this episode will show you where your focus is off. --- Take the FREE Affiliate Blueprint Assessment https://www.besthouroftheirday.com/affiliate-blueprint-assessment --- Grab your tickets to AffiliateCon...

Taylor Self and Bryson DelMonte join Todd and Kristin to discuss programming and coaching leading up to and through The Open. --- Join us at AffiliateCon 2026 in Dallas, TX https://www.besthouroftheirday.com/affiliatecon --- Ready to level up your coaching? Claim your 14-Day Free Trial inside The Knowledge https://www.besthouroftheirday.com/theknowledge

Affiliate owners ask the same questions every year about the CrossFit Open—whether to run it, how to structure it, what to charge, and what actually matters. Jay and Fern break down the real tradeoffs, preferences, and decision points owners need to consider before committing their time, staff, and energy. --- The Open Growth Strategy Webinar: https://www.besthouroftheirday.com/the-open-growth-str...

Alec Zirkenbach from Adaptive Training Academy joins Todd and Kristin to break down real CrossFit workouts and show how he modifies them for adaptive athletes in a live class setting. This episode focuses on the coaching decisions behind each modification so coaches can apply the same thinking in their own classes. -- Learn more about the Adaptive Training Academy https://www.ata.fit/ --- Join us...

Austin Malleolo joins Jason Fernandez and Jason Ackerman to break down what Best Hour of Their Day and CrossFit Mayhem are building with AffiliateCon 2026. They share why this event exists, what makes it different, and how it’s designed to raise the standard for coaches, owners, and the broader CrossFit community. Click here for more info: https://www.besthouroftheirday.com/affiliatecon