Jason Ackerman / Jason Fernandez

Best Hour of Their Day | Podcast

Health EN ↓ 987 episodes

Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more. Follow us on all socials! BestHourofTheirDay.com

Author

Jason Ackerman / Jason Fernandez

Category

Health

Podcast website

besthouroftheirday.com

Latest episode

Jul 10, 2026

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Episodes

712. You LEGALLY Need Contracts For Your CrossFit Memberships | Gym Lawyers 20.04.2024

"The more we set expectations with our members, the less likely we are to have problems with them in the long run." Matthew Becker from Gym Lawyers covers why you're legally required to have membership contracts/agreements. He also discusses what a contract actually is and how to write one up that makes you and your members feel good about what they're agreeing to. Need legal dir...

711. GORUCK & CrossFit | The President, Jimi Letchford 10.04.2024

"Transactional relationships are like dirt...they're not worth a thing, you know?" What makes GORUCK and CrossFit the most natural partnership? Jimi Letchford, President of GORUCK, and Cary Hair share how their experience working for CrossFit HQ and their commitment to serving the community puts them above other potential partners with bigger checkbooks.⁠ ______ Learn More About Affi...

710. Allison Jachowski | Business Development Specialist and Level 4 CrossFit Affiliate Owner 04.04.2024

"I think that it comes down to having a detail-oriented mindset. It's the mindset of not checking the box. It's how do we do whatever task we're doing to the n-th degree." Team, Team, Team: Our team of A-players is our strongest asset. We invest accordingly. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Co...

709. Steve Haydock | Affiliate University Business and Coaching Development Specialist 27.03.2024

"There's no better place, no place I'd rather be than doing this work with you guys." Team, Team, Team: Our team of A-players is our strongest asset. We invest accordingly. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) -...

708. Quitting Your Full-Time Job To Run Your CrossFit Gym 20.03.2024

Nick True, Budget Coach for Affiliate University, and Fern highlights the necessity of detailed financial planning and lifestyle adjustments for those aspiring to transition from a full-time job to running a CrossFit gym, stressing careful consideration of personal and gym finances, benefits, and the potential for improved quality of life through strategic, informed decision-making. ______ Learn M...

707. Coaching The Specific Warm Up In CrossFit Classes 13.03.2024

For CrossFit Coaches, the specific warm-up is pivotal. Its role is crucial in tailoring preparation to the day’s workout and ensuring athletes are primed for the movements ahead. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (01:17...

706. Quitting Your Job, Making Merch Easy, and Wrestling | Barbell VooDoo 06.03.2024

With Roy Mangrum of Barbell VooDoo, we cover a range of topics central to entrepreneurial success in the fitness apparel industry, including the the transition from traditional employment to business ownership, strategies for business growth, and the importance of innovation and customer service. We also dive into the creative process behind Roy's merchandise design, the implementation of stra...

705. Turning Leads Into Lifers, Part 4 of 4 | Client Retention 28.02.2024

Client retention is pivotal for gym success, emphasizing the need to keep existing clients satisfied rather than constantly seeking new ones. Success hinges on balancing effective workouts and quality coaching, ensuring safety, progress, and enjoyment. Analyzing attendance metrics offers insights for growth, while fostering consistent attendance and a strong community spirit drives engagement. Off...

704. Turning Leads Into Lifers, Part 3 of 4 | New Client Integration & Onboarding For CrossFit Gyms 21.02.2024

Integrating new clients into your CrossFit Affiliate can be the linchpin in turning fleeting leads into committed members. The transition from signing up to becoming an integral part of the community involves more than just adding newcomers to the class roster; it requires a meticulous onboarding process tailored to ensure long-term engagement. The initial six months are critical, as they set the...

703. Turning Leads Into Lifers, Part 2 of 4 | Sales 16.02.2024

Mastering the sales process in the fitness industry goes beyond mere transactions; it's about changing lives through a strategic and empathetic approach. To effectively convert leads into active members, gym owners must understand their offerings' value, structure a clear sales pipeline, and personalize the sales experience. Tracking each step allows for optimization and improvement, ensur...

702. Turning Leads Into Lifers, Part 1 of 4 | Leads 07.02.2024

"Turning Leads Into Lifers" dives into effective methods for gym owners to convert inquiries into dedicated members. The episode covers essential topics such as improving lead management, optimizing gym websites for better lead capture, and enhancing member retention strategies. It emphasizes quick, personal follow-ups, the importance of a user-friendly website, and utilizing organic gro...

701. Making A Partnership Work | CrossFit Pushin Weight 31.01.2024

The story of CrossFit Pushin Weight beautifully illustrates what it takes to build a successful CrossFit gym. It's about being adaptable, fostering strong partnerships, and, most importantly, nurturing a sense of community. They started with personal training and grew into a flourishing gym, learning along the way to transition from a competitive edge to a more welcoming, community-focused vib...

700. Coaching The General Warm-Up 24.01.2024

This all about the concept and execution of a general warm-up in a CrossFit class. The discussion delves into various aspects of designing and conducting an effective general warm-up, emphasizing its importance in preparing participants physically and mentally for the workout. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coach...

699. Pricing & Memberships | Selling Just One Option⁠ 23.01.2024

In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls...

698. Starting Your CrossFit Class Off Right | The Whiteboard Brief 10.01.2024

Whiteboard briefs are vital in CrossFit classes as they set the tone and direction for the entire session, serving as a critical communication tool for Coaches. They provide an opportunity to clearly outline the day's workout, emphasize the intended stimulus, and discuss scaling options, ensuring that each participant understands the goals and expectations. Effective briefs also enhance safety...

697. Affiliate University 3.0 | The CrossFit Industry's Most Effective Business Development Platform 03.01.2024

*If you're an Affiliate Owner, check out the question at the bottom! Affiliate University 3.0 is a comprehensive system designed to enhance CrossFit Affiliates by providing coaching, business strategies, and operational guidance to gym owners. It focuses on elevating coaching quality, building effective teams, and optimizing gym services in a meet-you-where-you're-at approach with a detail...

696. The Knowledge Pro Is Here | The World's Best CrossFit Coaching Development Platform 22.12.2023

Introducing The Knowledge Pro, a comprehensive CrossFit coaching development platform. The Knowledge Pro offers a blend of theoretical and practical learning resources for Coaches. It serves as a tool for both new and experienced Coaches to elevate their coaching skills, with a focus on real-world application and community-driven learning. The Knowledge Pro fills a crucial gap in ongoing Coach edu...

695. 2X Your Business In 12 Months Using Referrals 18.12.2023

Fern focuses on strategies for Affiliate Owners to effectively grow their businesses using referrals. He emphasizes the importance of offering excellent service, creating compelling referral offers, and implementing systematic programs to encourage client referrals. The discussion covers the need for tracking referrals and cancellations to measure growth and the role of continuous improvement in b...

694. Money Talk | Decrease Costs and Increase Revenue With Just A Budget 13.12.2023

Jason Fernandez and Nick True delve into the critical role of budgeting for CrossFit Affiliates. They explore three diverse scenarios: a newer gym in a low-cost area, a mid-level gym, and a struggling gym in a high-cost region. The discussion focuses on practical strategies to enhance revenue, such as adjusting membership rates, and emphasizes the necessity of cutting non-essential expenses. Key t...

693. The Danger In Believing Your Own Bulls**t | Brian Chontosh 11.12.2023

Quick takeaways from this re-release: Fern, Ackerman, and Tosh dive deep into what it takes to be a great CrossFit coach and Affiliate Owner. They highlight the need for self-reflection, honest feedback, and learning from past mistakes. Touching on Diesel Days, it's not just about physical training; they emphasize mental resilience and the value of supporting everyone in the community, includi...

692. Creating A Roadmap To Business Success For CrossFit Affiliate Owners 07.12.2023

In this episode of "Best Hour of Their Day," we discuss the importance of identifying weaknesses and continually reassessing business strategies for CrossFit affiliates. They emphasize simplifying processes and avoiding unnecessary complexity to maintain success and growth. Key topics include optimizing lead conversion strategies, creating clear roles for staff, and efficiently budgeting...

691. A Firefighter Saving Lives Through Fitness | CrossFit Heath 04.12.2023

Best Hour of Their Day takes you inside CrossFit Heath, where former firefighter and now Affiliate Owner Brandon Watson shares his journey in the fitness industry. Discover how he transformed his Affiliate by implementing effective class structures, focusing on member retention, and fostering a strong community culture. Brandon emphasizes the importance of continuous learning and adapting for Affi...

690. Break Out Of The Busy Trap In Affiliate Ownership 29.11.2023

Struggling with time management as a CrossFit Affiliate Owner? This episode dives into practical solutions for gym owners overwhelmed by endless tasks. Learn how to transition from being constantly busy to truly productive. Discover strategies for effective scheduling, mastering task delegation, and the importance of doing the hard work first. ______ Affiliate University - https://www.besthourofth...

689. Coaching The Ideal CrossFit Class EVERY Class 27.11.2023

Download the World Class Coach Evaluation (formely Ideal Class Experience): https://www.besthouroftheirday.com/worldclasscoachevaluation ______ If you want to turn your business around, become profitable (or MORE profitable), and enjoy being a CrossFit Affiliate Owner...we want to work with you. We're helping hundreds of other Affiliates every week become leaders in the space. Book a call righ...

688. Why You Should Level Up Your Coaching Staff 22.11.2023

______ If you want to turn your business around, become profitable (or MORE profitable), and enjoy being a CrossFit Affiliate Owner...we want to work with you. We're helping hundreds of other Affiliates every week become leaders in the space. Book a call right now at this link: Affiliate University - https://www.besthouroftheirday.com/affiliate-university ______ Did you know we've created...

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