Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

One episode from my How to Get Clients limited series stands above the rest. Episode four has a 110% average consumption rate, which means coaches aren't just finishing it. They're rewinding it and playing it again. To celebrate one year of the series, I'm bringing that episode to the Best Damn Coach feed. Every client you'll ever sign comes through one of three doors: you build an audience, you b...

Four hundred episodes in, and I'm finally ready to say the things I didn't have the guts (or the proof) to say back on episode one. In this milestone episode, I'm breaking down six coaching business lessons that took me a decade to learn the hard way, so you don't have to. What you'll learn: Why "build it, and they will come" is a lie, and what actually gets your offer in front of people The real...

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their ow...

Rachel DeSonier is a registered dietitian, certified personal trainer, and mom of 5 who went six months without a single sales call booked. Then she changed one thing: her messaging. In this episode, Rachel and I break down what that shift actually looked like, why "client acquisition" language was working against her, and how two premium clients booked within weeks of the change. In this episode:...

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their ow...

Your clients are having wins right now. They're sending you messages. Sharing breakthroughs. Telling you things that stopped you in your tracks. But if you're not capturing and using those moments, you're leaving money on the table, and leaving future clients without the proof they need to say yes. In this episode I will break down my complete system for using testimonials to drive sales in my coa...

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their ow...

Have you ever finished a session and quietly wondered: am I actually good at this? This episode was inspired by a real moment with a client who asked that exact question. And it sat with me, because it's one every coach grapples with at some point. Inside this episode, I'm walking you through five honest indicators, split into two categories, that will help you assess your coaching quality without...

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their ow...

Why do so many brilliant coaches still struggle to get clients consistently? It usually has nothing to do with your skill. It comes down to how clearly you own who you are. In this episode I sit down with my friend and mentor Tracy O'Malley to talk about finding your unique edge and stepping into your full authority as a coach. We get into why people buy when they feel seen and heard fast, how hyp...

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their ow...

I've noticed something interesting across all the coaches I work with. The ones who struggle the most to describe what they do are the same ones struggling to get clients consistently. The length of your answer is almost perfectly inversely related to how full your roster looks. In this episode, I'm breaking down the scattered vs. sniper approach to messaging and pulling in three real client case...

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their ow...

What if the way you describe your coaching is the exact thing pushing potential clients away? In this episode, I sit down with parent coach Emily Jacobson to talk about the messaging shift that took her from "nice to meet you, I'm a nervous system coach" to a coaching practice with consistent client conversion. We get into why nobody is searching "nervous system coach near me" at 3 a.m., what your...

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their ow...

If your revenue is inconsistent and you are convinced you need more leads, this episode might change your diagnosis. Most coaches blame visibility when the actual problem lives somewhere else entirely. I am walking you through the three coaching business gaps that quietly drain your roster and revenue: the leads gap, the conversions gap, and the renewals gap. You will learn how to audit which one...

Most coaches have a free thing and an expensive thing. The gap between them is exactly why selling feels so hard. This is the final episode of the Coaching Triad series, and I'm walking you through the three-part coaching business model that took me from dreading sales calls to genuinely loving them. The same structure builds consistent client flow, attracts premium engagement, and creates a path...

The coaching industry keeps selling you one answer to getting clients: go high-ticket. Ten clients at $10K, and you're done. But here's what that advice skips completely. It assumes your potential clients already trust you enough to write that check. And right now, that assumption is breaking businesses. In part two of the Coaching Triad series, I'm calling out the coaching offer strategy being so...

You worked hard for that certification. But here's what nobody told you when you graduated: it might be the least interesting thing about you. In Part 1 of the Coaching Triad series, I'm making the case that the lived experience you've been quietly shelving is actually your biggest differentiator as a coach, and why hiding it is quietly tanking your business before it even gets started. In this ep...

I never thought I'd be recording an episode about Justin Bieber. But after his Coachella performance broke the internet, I couldn't stop thinking about what it means for your coaching business. He earned $10 million for a hoodie, a bar stool, and a laptop. No pyrotechnics. No backup dancers. Just him. And the internet lost its mind. In this episode, I break down 4 business lessons from what's now...

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their ow...

You have leads. So why isn't your roster full? In this episode, I'm cutting through the noise around SEO, websites, and content strategy to get to what's actually keeping you from getting coaching clients. Spoiler: it's probably not what you think. Here's what we cover: The one question that diagnoses your client problem in under 5 seconds The 4 assumptions silently killing your lead flow Why cont...

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their ow...

Nobody tells you when you become a coach that you're also signing up to be a salesperson. Selling something tied to your identity, your gifts, your value? That's a whole different game, and it stopped me in my tracks too. In this episode, I'm breaking down 5 specific things I actually do to make selling easy, authentic, and something I can show up for consistently without the dread. In this episod...

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their ow...