Behind the Screens

With the Memorial Day weekend underperforming against expectations, we’re looking at what exhibitors can do to boost interest in Furiosa and Garfield with their movie marketing. Join us Behind the Screens as Matthew, Simon, and Ryan break down the box office and audiences for the titles, and give their thoughts on how cinemas might market them for greater attendance. Topics and times: Memorial Day...

IF debuted at the head of the domestic box office, and with two hosts fresh off seeing the family flick, we’re diving into the audiences for this week’s latest releases. Matthew, Simon, and Ryan spill the details on their own imaginary friends, and we take a look ahead at Furiosa and Garfield ’s international performance ahead of its domestic release on this week’s Behind the Screens. Topics and t...

As Kingdom of the Planet of the Apes marks a fantastic opening to the summer, can you guess which monkey-themed titles held audiences in common? Matthew, Ryan, and Simon bring us the box office and audience analysis, as well as a look at the dynamic audience evolution for Fall Guy ’s second weekend on this instalment of Behind the Screens. Topics and times: The Kingdom of the Planet of the Apes bo...

As Fall Guy debuted below expectations domestically, China saw 3 of the top 4 titles globally over their Labor Day weekend. And as May the 4th marked its 25th anniversary, Star Wars: The Phantom Menace made a surprisingly sizeable splash with its re-release. Join us Behind the Screens for all the box office and audience analysis. Topics and times: Fall Guy box office overview - 0:26 Fall Guy audie...

Zendaya’s star power is drawing in crowds for Challengers — so who made up the audience? We dive into all the details of the box office and audience analysis for Challengers, Unsung Heroes, and the international release of Fall Guy ahead of its domestic debut. Topics and times: Challengers box office overview - 1:09 Challengers audience analysis and reception - 1:36 Unsung Heroes box office overvi...

It’s a triple-feature this week with three new debuts in the market. How did Abigail compare to recent Horror titles? Is Guy Richie’s The Ministry of Ungentlemanly Warfare finding its audience? Do you say the ‘x’ in Spy x Family Code: White ? Join us as Matthew, Simon, and Ryan tackle all the biggest questions from the box office this week on Behind the Screens. Topics and times: Deadpool previews...

Fresh from CinemaCon, Matthew, Simon, and Ryan give us all the highlights and talk movie previews. With Civil War making A24’s highest-grossing opening this weekend, we tackle the box office and audience analysis with some surprising comparisons. Join us Behind the Screens for all the box office and more! Topics and times: CinemaCon roundup - 0:20 Our thoughts on CinemaCon previews - 2:50 Civil Wa...

Godzilla x Kong: The New Empire debuted this Easter weekend, making for the second-biggest opening weekend for a title in 2024 after Dune: Part Two . We delve into all the Behind the Screens details of the audience, and how this latest instalment measures up against previous Monsterverse movies on this week’s episode. Topics and times: Catch us at CinemaCon next week - 0:16 Godzilla x Kong: The Ne...

As Kung Fu Panda 4 debuts in China and the Ghostbusters hit the big screen domestically, it’s an exciting week for box office. We delve into the audience of Ghostbusters: Frozen Empire to explore how the audiences for the franchise has evolved over its 40 years, and look into horror double-features with Immaculate and Last Night with the Devil here on Behind the Screens. Topics and times: Ghostbus...

Dune: Part Two continues to make a splash as it surpasses its predecessor and approaches $500M worldwide. As Arthur the King debuts, we examine the audience, and take a look at pre-sales for Ghostbusters: Frozen Empire on this week’s instalment of Behind the Screens. Topics and times: The ‘Poohniverse’ set for 2025 - 0:32 Box office overview - 1:30 Arthur the King box office overview - 3:48 Arthur...

Kung Fu Panda returns to the big screen at the head of the box office as Dune: Part Two comes close to the original’s lifetime gross already. Following the Academy Awards, we’re examining the audiences for Kung Fu Panda 4 , Imaginary , and Cabrini on this week’s episode of Behind the Screens. Topics and times: Domestic box office overview - 1:36 Dune: Part Two box office overview - 3:24 Kung Fu Pa...

All eyes are on Dune: Part Two as the big screen lights up again, and we’re bringing you all the numbers across the booming box office, as well as breaking down the audience for Denis Villenueve’s blockbuster sequel. How does Dune: Part Two compare to the original? Join us Behind the Screens to find out! Topics and times: Global box office overview - 0:36 Domestic box office overview - 2:00 Dune:...

With the next big blockbuster on the horizon, we have a Behind the Screens look at how the pre-sales box office and audience are shaping up for Dune: Part Two . Between Demon Slayer and Ordinary Angels landing on the big screen this past weekend, we uncover who’s on which side in the audience, and dive into a discussion on the emergent technology of AI video generation. Topics and times: ChatGPT’s...

From Valentine’s Day to Presidents’ Day, there’s a long holiday period to delve into with this week’s box office. With Bob Marley: One Love achieving the 2nd-highest opening for a musical biopic, can it make up for the unfortunately lackluster debut of Madame Web ? Join us Behind the Screens as we take a close look at the box office and audience breakdowns for both debut titles. Topics and times:...

With Matthew and Simon absorbed in the Vista Group Conference, Ryan and Janelle take the reigns this week. Looking back over the exciting Superbowl weekend, we dive into the audience for new release Lisa Frankenstein , as well as the explosive box office results over the Lunar New Year in the Chinese market. Topics and times: The 2024 Superbowl - 0:50  Lisa Frankenstein reception - 2:02 Box office...

Argylle debuted across the world this past weekend alongside a box office oddity, as a faith-based TV series, The Chosen , screened the first three episodes of its 4th season in cinemas. We bring you all the details from the box office and audience analyses for both titles, this week on Behind the Screens. Topics and times: Domestic box office overview - 0:54 Argylle audience analysis - 2:33 Inter...

Mean Girls and The Beekeeper battle for the top position in a week of holdovers as we wait for the debut of Argylle . While it’s the quietest week in a long time, it’s not silent, with Fighter making a sizable splash in the international market, so join us for a (very) brief run through the global box office this week on Behind the Screens. Topics and times: One of the toughest box office weekends...

Mean Girls and The Beekeeper maintain the top spots domestically and internationally, while I.S.S. launched this past weekend. We take a close look at the audience for I.S.S. and ask how movie marketers can make the most of holdovers during a time with few major film releases. Topics and times: Weekend box office compared to previous years - 0:16 Box office overview - 1:40 I.S.S. audience analysis...

The musical Mean Girls debuted at the top of the US box office this past long weekend, while Jason Statham’s The Beekeeper followed close behind. Join us as we dive into the audiences and box office results for each on this week’s episode of Behind the Screens! Topics and times: Freezing impact on the box office - 0:16 Domestic box office overview - 1:54 Mean Girls box office in-depth - 3:11 Mean...

We’re back! In this episode we discuss the impact of the industry strikes on 2023’s total box office cume. With several new title releases over the holiday period, we look into the audiences for Night Swim, Anyone But You, The Boys in the Boat, The Color Purple with marketing tips to further connect with the diverse audiences. Topics and times:  1:22 - 2023 box office summary 4:00 - Top 5 box offi...

The long-awaited Wonka debuted in the US and opened to a wider international audience this weekend, so we dive into the box office and audience for Timothée Chalamet’s latest movie. As the year comes to a close, we look back in our year in review: what films stunned us, which fell flat, and what trends do we see continuing into 2024? Join us Behind the Screens to find out! Topics and times: Wonka...

With The Boy and the Heron taking the top spot in the domestic box office, we take a deeper look at its rather unique audience mixture, as well as discussing the Golden Globes, CineAsia, and Wonka’s international debut on the big screen, so join us Behind the Screens! Topics and times: Golden Globes - 0:17 CineAsia highlights - 1:50 Wonka international box office - 3:26 The Boy and the Heron box o...

Another concert film has saved what is usually a difficult week of the year at the box office. Renaissance: a film by Beyoncé achieved the best opening December weekend domestic box office since 2003’s The Last Samurai . With another surprise of Godzilla Minus One , a Japanese-language kaiju film, breaking the domestic top 3, we take a closer look at the audiences and box office roundups for the w...

Two titles debuted this past weekend to vastly different audiences; we examine who turned out for Napoleon and Wish , and what titles found the strongest holdovers as The Hunger Games: The Ballad of Songbirds and Snakes managed to retain the #1 spot in the domestic box office. Then, we look ahead to the remainder of the year; join us Behind the Screens to find out what December has in store. Topic...

This weekend saw The Hunger Games: The Ballad of Songbirds and Snakes , Trolls Band Together , Thanksgiving , and Next Goal Wins all debuting for a bold box office, with something for everyone from adventure to animation to horror. So we have plenty to dig into on this episode of Behind the Screens as we uncover the audiences for the top films, see how Songbirds and Snakes measures up against the...