Vista Group

Behind the Screens

Each week, Matthew Liebmann, Vista Group’s Chief Product, Innovation, & Marketing Officer, and Simon Burton, Vista Group's Chief Film Officer draw from their extensive industry experience to deliver box office and audience insights for major movie releases. Now in its sixth season, Behind the Screens focuses on global and domestic weekend box office, audience insights, and pre-sales analysis for all the biggest movie releases throughout the year. Happy listening!

Author

Vista Group

Category

Technology

Podcast website

vistagroup.co.nz

Latest episode

Jul 7, 2026

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Episodes

Did The Marvels miss the mark? The challenges of the MCU for audiences 14.11.2023

The Marvels unfortunately saw the MCU’s lowest opening weekend box office results, so we take a look at what may be forming challenges for the MCU in audiences’ eyes. We break down who made it out for the film, the reporting cost-per-minute of production, and more on this week’s Behind the Screens. Topics and times: The Marvels box office overview - 0:45 The Marvels audience analysis - 2:01 The ch...

Fresh from AIMC, Priscilla, and pre-sales for The Marvels 07.11.2023

With a return from the Australian International Movie Convention, Matthew, Ryan, and Simon are back together bringing us breakdowns from the domestic and international box office titles, examining the audience of Priscilla , and taking a deeper dive into the pre-sales audience for The Marvels as we look to bigger upcoming titles. Topics and times: AIMC - 0:15 Updates on the SAG-AFTRA strike - 1:07...

Five Nights At Freddy’s and 2023’s video game adaptation success 31.10.2023

The latest video game movie adaptation, Five Nights at Freddy’s saw Blumhouse’s biggest opening weekend ever! What seems to be the key to video game adaptations finding their audience? We take a deep dive into Freddy’s audience, as well as the new religious title After Death , and more on this week’s Behind the Screens. Topics and times: Five Nights at Freddy’s box office overview - 0:52 Five Nigh...

Killers of the Flower Moon: How long is too long? 24.10.2023

Scorcese’s newest blockbuster hit the big screens, but with a runtime clocking in at 3.5 hours, what did Killers of the Flower Moon ’s audience look like? We bring you all the insights from across the box office and audiences this week on Behind the Screens. Topics and times: 2023 cumulative box office - 1:22 Killers of the Flower Moon box office overview - 1:56 Killers of the Flower Moon audience...

How to market The Eras Tour: Taylor Swift delivers the biggest concert film opening of all time 17.10.2023

With Taylor Swift: The Eras Tour bringing the biggest concert film opening of all time — as well as the second biggest October film opening of all time — we dive into the audience and box office analysis, and bring along resident Movio marketing expert (and Taylor Swift expert) Janelle Conti to tell us how movie marketers can make the most of Taylor Swift’s audiences. Topics and times: Taylor Swif...

The Exorcist, and analysing Taylor Swift’s pre-sales 10.10.2023

With Halloween on the way, Horror titles are battling for the box office between The Exorcist: Believer , Saw X , and The Nun II . While The Exorcist makes its debut, we’re looking to the massive release of Taylor Swift: The Eras Tour Movie , with pre-sales analysis and comparisons to theatrical benchmarks to see how the concert event of the season matches up. Topics and times: The Exorcist: Belie...

Saw Patrol! Puppies, horror, and China’s booming 8-day box office 03.10.2023

The box office is booming again this week with a trio of major releases. We examine the box office results and audience demographics for Saw X , Paw Patrol: The Mighty Movie , and The Creator . China’s autumn festival made for an 8-day-long holiday period with exceptional box office results from local titles, and we look ahead as Beyoncé adds to the concert movie buzz and Matthew and Ryan prepare...

WGA & AMPTP strike an agreement, Expendables struggles 26.09.2023

Riding on the excellent news of the WGA reaching a tentative agreement with the AMPTP, we take a look at the unfortunately lackluster debut for The Expendables 4 — who turned out to see the latest instalment, and what audiences might marketers try to draw in to round out its box office? Topics and times: WGA reach a tentative agreement - 0:39 The Expendables 4 box office overview - 1:44 The Expend...

A Haunting in Venice and pronouncing Poirot 19.09.2023

While it may not have been the most explosive weekend at the box office, there are still plenty of insights to be had. We’re diving into A Haunting in Venice to see how its audience and box office compare to previous instalments, with some surprising changes. Then we take a look ahead at upcoming releases with The Expendables 4 , The Creator , and Taylor Swift: the Eras Tour Movie . Topics and tim...

Jammin’ with Poirot? The Nun II and My Big Fat Greek Wedding 3 12.09.2023

The Nun II and My Big Fat Greek Wedding 3 debuted this past weekend to widely different audiences, and we saw the biggest opening for a Hindi film internationally with Jawan . The boys bring us all the numbers and analysis from the box office and audiences, before looking ahead at Taylor Swift’s concert film and next week’s A Haunting in Venice . Topics and times: The Nun II box office overview -...

Taylor Swift, Equaliser 3, and the Summer Roundup 06.09.2023

Taylor Swift’s concert movie presales have smashed records for the box office over the past weekend, creating a buzz to kick off the season. With the UK and Nigeria celebrating their National Cinema Days, The Equaliser 3 debuting for the 2nd biggest Labor Day domestic opening of all time, and a roundup of the summer box office, this episode of Behind The Screens is packed with insights and excitem...

The Distractingly Young vs the Distractingly Old: National Cinema Day, Gran Turismo, and Retribution 29.08.2023

With National Cinema Day in the US this past weekend, we’re racing into the numbers of a full box office, with Gran Turismo making #1 while Retribution appears to struggle off the line. Matthew, Ryan, and Simon bring us all the numbers from the box office and break down the audiences for the latest titles to hit the big screen this week Behind the Screens. Topics and times: National Cinema Day - 0...

Blue Beetle, Strays, and impeccable segues 22.08.2023

Blue Beetle and Strays debuted this past week to different audiences on the big screen. With Blue Beetle finally taking the #1 spot from Barbie after four weeks, we look at who came out to see the latest DC superhero, and who turned up for the new comedy Strays . Topics and times: Domestic box office overview - 2:11 Blue Beetle audience analysis - 3:17 Strays box office and audience analysis - 7:1...

August off to a hot start! Plus Dracula on a boat? 16.08.2023

August is off to a hot start, sitting at 149.4M, outpacing every single year domestically in aggregate since 2016! We take a look at the titles making it such a success, from Barbie and Oppenheimer box office updates right through to newcomer Last Voyage of The Demeter from Universal Pictures. Topics and times: Domestic box office overview - 0:24 Barbie Box Office update - 0:54 Oppenheimer Box Off...

Meg 2 opens wide, Barbie passes $1B 08.08.2023

Meg 2: The Trench and Teenage Mutant Ninja Turtles: Mutant Mayhem debuted this past week, and we bring you all the box office and insights into the audiences. Barbie passes $1B, we compare June 2023’s box office to previous years, and ask ourselves where the crossover of nostalgic IPs and family film intersect on Behind the Screens. Topics and times: Domestic box office overview - 1:09 Meg 2: The...

Haunted Mansion, Talk To Me, and July’s month-in-review 02.08.2023

New releases Haunted Mansion and Talk To Me hit the big screen this weekend, while Barbie and Oppenheimer continued with fantastic holds. We pause to look back at July’s month in review, and to see how 2023’s year-to-date compares with past years’ box office. As well as audience analyses for both new titles, Matthew and Ryan run us through some upcoming changes to the release schedule, and what it...

Barbenheimer sets the 4th-highest domestic opening of all time! 25.07.2023

Barbie and Oppenheimer were battling for the box office—or in many cases bringing moviegoers in together with Barbenheimer double-features! So how many moviegoers went to see both the bomb and the bombshell, what demographics had the greatest overlap, and what made the atomic blonde combo the biggest domestic opening weekend since Avengers: Endgame ? Join us Behind the Screens to find out. Topics...

Mission: Impossible, production costs, and actors join the strike 18.07.2023

Tom Cruise sprinted onto the big screen again this past weekend with Mission: Impossible: Dead Reckoning Part One , which had the biggest global opening of the Mission: Impossible franchise to date. Take a Behind the Screens look at the box office and audience analysis for Cruise's latest blockbuster, Matthew's preview of Barbie, and a discussion on the writers & actors' strikes in...

Diving into the industry with Vista Group CEO Stuart Dickinson 11.07.2023

This week we are joined by Vista Group’s new CEO, Stuart Dickinson, to discuss his experiences and impressions across the businesses and the cinema industry at CinemaCon and CineEurope. In box office news, Sony revives their horror history with Insidious: The Red Door ’s debut at #1, alongside Sound of Freedom and Joy Ride . Join us for the numbers, the audiences, and even more insights on this ep...

The CineEurope Round Table: AI, Content, and Forward Thinking 27.06.2023

Sarah Lewthwaite and Leon Newnham join us for the CineEurope Round Table, discussing all the highlights and insights from the latest industry event in Barcelona. Comedy takes centre stage with box office and audience analyses for No Hard Feelings , and we examine how Asteroid City ’s wide release compares to previous Wes Anderson titles on this week’s instalment of Behind The Screens. Topics and t...

Episode 100! The Flash, Elemental, and The Blackening (+ bonus content) 21.06.2023

Thank you to all our listeners for helping us to reach our 100th episode! While Simon parties in Barcelona at CineEurope this week, Matthew and Ryan discuss The Flash ’s disappointing box office performance and the possible reasons for it, as well as audiences for The Flash , Elemental , and The Blackening . Plus, we bring you a special treat to celebrate our 100th episode! Topics and times: CineE...

Transformers, Spider-Man, and Santikos’ Flash premiere with Andrew Brooks 13.06.2023

Transformers hit the big screen with a roar, while Spider-Man continued swinging this past weekend. We bring you all the box office and audience analysis, plus special guest Andrew Brooks, Executive Director of Sales and Marketing for Santikos, talks us through their premiere of The Flash in San-Antonio! Topics and times: 2023 Summer Season overview - 1:02 Transformers: Rise of the Beasts box offi...

June’s largest opening weekend in history; Spider-Man: Across the Spider-Verse 06.06.2023

With Spider-Man swinging through the Spider-Verse again this past weekend, June 2023 saw the biggest domestic opening 3-day weekend in history! We bring you all the numbers from throughout the Spider-Verse, covering box office, audience, and more titles to come this week Behind the Screens. Topics and times: May 2023 box office performance & year-to-date - 0:24 June’s opening weekend box offic...

Mermaids, Machines, and Fathers, oh my! 31.05.2023

With the debut of The Little Mermaid in cinemas, our hosts ask the big questions: how did Ariel fare compared to other live-action disney remakes? Are the sharks too real? And how scary can a children’s movie be? Along with Mermaids, we’re also talking Machines and Dads with The Machine and About My Father as we bring you all the numbers from the box office for Memorial Day Weekend. Topics and tim...

A furious debut: which audiences raced to see Fast X? 23.05.2023

Fast X sped across the big screen this weekend, finding a powerful audience internationally. How did it measure up against F9 ? With a number of heavy hitters on their way to the box office, we have a packed lineup to talk about this week on Behind the Screens. Topics and times: Cannes Film Festival - 0:23 Fast X box office performance - 1:44 Fast X audience analysis - 3:14 Box office holdovers -...

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