Behind the Screens

With Moana 2 absolutely smashing lists of records over the Thanksgiving weekend period, we have an enormous episode of insights into everything Moana , Wicked , Gladiator , and more. Ryan breaks down how movie marketers can entice moviegoers to visit more frequently with such a busy box office, and as we look towards the end of 2024, there’s a vast amount of opportunity to be gained from these ins...

With a massive weekend seeing the debut of both Wicked and Gladiator II , we have a full house to examine the box office, audiences for the US and the UK, and the marketing opportunities to make the best of these new films on the big screen. Can their crossover create a new Barbenheimer? We dive into every facet, as well as in-depth pre-sales analysis of the audience for the upcoming Moana 2 here...

With Gladiator 2 opening internationally, we took a unique look at the analysing the movie’s UK audience ahead of its US release. With Red One debuting, and more pre-sales looks at Wicked and previews of Moana 2 , this episode of Behind the Screens is packed with new insights — don’t miss it! Topics and times: Complex Worldwide release schedule - 0:18 Red One box office overview - 0:56 Red One aud...

In the quiet before Gladiator 2 and Wicked arrive, we’re looking to two specialist titles with the faith-based The Best Christmas Pageant Ever and A24’s new horror Heretic seeing Hugh Grant turned villain. Along with a peek at Gladiator 2 and Wicked pre-sales, join us for all the audience insights, the box office breakdown, and the question of how the end-of-year schedule stands this week on Behin...

Simon and Matthew share their highlights from AIMC, and while it was mostly holdovers this week, we break down the box office and audiences for Tom Hanks’ new title, Here. Plus, we dive in to the pre-sales for Gladiator 2, Wicked, and Moana 2.  AIMC summary- 0:59 October box office YoY- 1:45 Here box office overview & audience analysis- 3:05 Box office overview: Venom: The Last Dance, The Wild...

Matthew and Simon are coming to us live from AIMC on the gold coast, joined by Ryan as they break down Venom: The Last Dance and Conclave . Join us Behind the Screens as we explore the box office and the audience behind the latest movies to hit the big screen. Topics and times: Preparing for AIMC - 0:44 Venom: The Last Dance box office overview - 1:17 Venom: The Last Dance audience analysis - 2:06...

Horror continues to reign in the build-up to Halloween! This week we’re talking Smile 2 , diving deep into the audience to see how it differs to the 2022 original, and what marketing opportunities there may be to entice wider audiences to attend. With a number of titles in the box office and coming up soon, there’s a lot to dive into on this week’s instalment of Behind the Screens. Topics and time...

Our hosts aren’t the only ones clowning around this week, as we watched Terrifier 3 overtake Joker: Folie a Deux with an unfortunately dramatic 2nd week drop, and saw The Apprentice join the market. While Joker may not have been the box office boost we hoped to see, we’re looking ahead to promising pre-sales for Smile 2 , Gladiator 2 , and Wicked so join us Behind the Screens to see how the rest o...

Joker: Folie a Deux had an unfortunate debut at the box office. Between poor audience and critical reception, and a box office result below expectations, it was a rough debut. Join Matthew for a solo deep-dive into the box office, reception, and audience analysis as we try to answer why Joker fell flat, and what can still come of it? Topics and times: Joker: Folie a Deux domestic box office analys...

Fresh from NATO Fall Summit, Matthew is joined by Lauren Greene this week for box office, audience analysis, and marketing recommendations for The Wild Robot . With crossover potential between The Wild Robot and Transformers One , there’s a lot to cover! Plus, with Joker: Folie a Deux debuting this weekend, we examine the pre-sales performance to see how it’s shaping up compared to the original, a...

Transformers One debuted behind Beetlejuice Beetlejuice at the domestic box office, and we analyse the film’s both young and nostalgic appeals. Matthew, Simon, and Ryan also dive into the box office and audiences of the latest releases, plus, we take a look at The Wild Robot and Megalopolis ahead of their domestic releases on this week’s Behind the Screens. Topics and times: Transformers One box o...

We have a special expert guest this week with William Caicedo, Vista Group’s Global Head of Data Science and Analytics, joining us to talk all things AI, Algorithms, and Machine Learning in the cinema industry. We dive into the history and future of AI throughout the cinema industry, as well as tackling the latest box office and audience analysis for this week’s big releases on Behind the Screens....

It’s the summer in review! With the conclusion of the season, we’re looking back across all the box office results compared against previous years, before diving into the exciting new season kickoff success of Beetlejuice Beetlejuice . Lauren Green joins us again to provide UK insights into the film’s audience, and we discuss how best to market Beetlejuice Beetlejuice to capitalize on its opening...

With the Labor Day weekend marking the end of summer, we take a look at the latest debut of Reagan , and a deep dive into pre-sales predictions, audience, and reception for Beetlejuice Beetlejuice ahead of this coming weekend. Uncover all the insights into the box office and audience analysis on this week’s instalment of Behind the Screens. Topics and times: Year-to-date box office comparison - 0:...

This week saw a range of titles opening wide, with Blink Twice , The Forge , and The Crow each debuting to different unique audiences. We take an in-depth look at each, as well as how opportunities of cross-promotion, subscriptions, and bundling might be being missed. Uncover all the insights into the box office and audience analysis on this week’s instalment of Behind the Screens. Topics and time...

Alien: Romulus took the top spot this weekend at the domestic box office, and we’re dissecting who turned up for the sci-fi horror. Following the year’s re-release of the original Alien , we talk through how its hitting the nostalgia angle, what genre cross-promotion opportunities there are, and more on how to market the xenomorphs further. Plus we take a look at the performance of box office fore...

It was a neck-and-neck finish for the weekend between Deadpool & Wolverine and It Ends With Us , with both achieving incredible results. There’s a lot to cover this week as we look at Disney’s D23 announcements, breakdowns for It Ends With Us and Borderlands , and a look ahead at how pre-sales are shaping up for Alien: Romulus — join us for all the Behind the Screens insights! Topics and times...

While Deadpool & Wolverine continue to kick ass at the box office, we turn to newcomers Trap and Harold and the Purple Crayon to see how their audiences are shaping out. Join us as we examine the latest titles and look at the pre-sales audience and predictions for It Ends With Us here on Behind the Screens. Topics and times: Trap box office overview - 2:05 Trap audience analysis - 2:48 Harold...

This week we welcome Lauren Greene as we break down the opening audience for the record-breaking Deadpool & Wolverine . With marketing recommendations and insights into audience frequency, demographics, and the download on the box office results, we’re packed with insights on this episode of Behind the Screens. Topics and times: A Marvel-ous weekend - 1:00 Introducing Lauren Greene - 2:10 Dead...

Twisters has taken the world by storm with a resounding opening weekend. With a deep dive into the audience, we analyse what made Twisters’ opening weekend such a success, how it captured nostalgia for the original, and how to make the most of it. But that’s not all; with Deadpool & Wolverine on the way, we’re examining the pre-sales audience in depth, along with box office trajectories to unc...

With Longlegs and Fly Me to the Moon joining the family films for a healthy variety of options on the big screen, we’re seeing strong turnout from all manner of audiences. But our eyes have turned to the storm on the horizon, as we look ahead at pre-sales and audience previews for Twisters ! Join us Behind the Screens to discover how Twisters is shaping up and who’s rushing to the cinemas to see i...

With Despicable Me 4 and MaXXXine debuting for the 4th of July long weekend, we have a lot to cover from the 5-day weekend period, with audience analysis for the overlap between Minions and Inside Out 2 , and marketing recommendations to make the most of MaXXXine ’s horror and Sound of Hope . Join us Behind the Screens for all the insights! Topics and times: 4th of July market update - 1:03 Despic...

A Quiet Place: Day One launched with a franchise-high debut, but how did Kevin Costner’s Horizon: An American Saga measure up by comparison? Join us Behind the Screens for a deep dive into the audiences and reception for both films, and a broader look at the box office lineup for July! Topics and times: An impressive box office - 0:22 A Quiet Place: Day One box office overview - 2:22 A Quiet Place...

Returning from CineEurope, we’re diving right into the box office phenomenon that is Inside Out 2 . With Pixar’s newest movie hitting the number 1 spot for the year’s box office to date, we’re examining how the audience evolved within these first two exciting weeks, along with new debuts The Bikeriders and The Exorcism . Join us Behind the Screens as we uncover it all! Topics and times: CineEurope...

Live from CineEurope, Matthew and Simon dive through the explosive opening of Pixar’s Inside Out 2 this past weekend, where it broke records for the year-to-date and provided a boost to the box office. As the highest domestic opening result for the year, we compare Inside Out 2 against other animated titles of recent years to see how Pixar's latest stood out! Topics and times: Recent industry...