Behind the Business

Copy: writing shareworthy newsletters In this episode, Sara shares her challenges of running a business with ADHD and how she approaches her tasks in a way that works for her. We also talk about Sara's experience being the sole income provider as a single mom, the way she offers helps clients find the golden nuggets in their knowledge, and how to write the juiciest, s...

From September I have decided to do something called The Joy Experiment! Each month for the next 12 months will have a theme. These themes are things that positive psychologists have shown to be influential when it comes to our wellbeing. I have picked 12 themes that feel particularly relevant to my life. I will then use each theme to set myself weekly tasks/missions/to-dos to see how much joy the...

Evolution: being a VA vs being a coach In this episode, I chat with Mel, who runs a boutique VA agency serving 6 and 7 figure CEOs. We chat all about her journey from building a VA business out of a backpack in Bali to offering coaching and then going back to focusing entirely on her agency. We talk about what it was like to close down such a successful offer, her insights into hiri...

Accounting: making numbers less scary In this episode, Kara shares her super interesting journey to becoming an accountant, the wildest client expenses she has encountered, and offers invaluable advice for those overwhelmed by numbers. We also dive into how Kara uses Google to find clients (having stepped away from Instagram, and the red flags she keeps an eye out for when signing new cl...

Anxiety, having a baby & business challenges In this episode, I catch up with previous client Georgina, to chat about her journey of returning to work shortly after having a baby. We talk about her decision to skip traditional maternity leave, how her clients reacted to her sharing she was pregnant, and her experience so far of balancing motherhood with business. We al...

Growth: the power of lifestyle design In this episode, we explore how lifestyle designer Simone helps entrepreneurs create lives they look forward to every day. We chat about the importance of building productive habits and setting clear goals to drive personal and professional growth and how her work has allowed her clients to move countries, quit jobs, open businesses, and improve...

Autonomy: what makes business worthwhile with Brittany In this episode, I speak to Brittany, owner of a boutique branding studio who candidly shares her experiences of running a business while navigating the demands of motherhood. She opens up about the moments she wonders if she should just get a job at Starbucks but reminds us that it's just a case of choosing which inconvenience you'd pref...

Content: making creation easier In this episode, we tackle the topic of content creation, focusing on making the process easy and efficient. We discuss the dilemma of choosing the right social media platform or whether to be present on all platforms, examining the pros and cons of each approach. We explore the concept of adaptability in our strategies as we navigate the ever-changing landscap...

Change: from ice hockey to business owner In this episode, we delve into Shaun's ice hockey past and how it influences his current business, instilling discipline, teamwork, and resilience. We discuss the challenge of putting so much into a business that other areas of life are neglected and share strategies to maintain a healthy balance. Shaun reflects on the mistakes he's learned from along the...

Boundaries: when to say no In this episode, we explore the delicate balance between signing clients and knowing when to say no to protect yourself and your business. We also discuss how having a baby can profoundly change your approach to business, impacting priorities, time management, and overall work-life balance. Branding: embracing your weird In this episode, we explore the importance of embr...

Messaging: niche = freedom In this episode, we delve into the crucial aspects of messaging and positioning, highlighting their role in establishing a strong brand presence. We discuss the power of niching and how focusing on a specific niche helps you become top of mind for your audience, positioning you as the go-to expert. We explore the paradox of how narrowing your focus through niching c...

Branding: embracing your weird In this episode, we explore the importance of embracing your weirdness in branding, emphasising how leaning into your uniqueness can attract your dream clients. We discuss the balance between sharing your personal story and maintaining professionalism in your brand and then we delve into the experience of losing a TikTok account with 72,000 followers, sharing the jou...

Marketing: book deal, passive income & brand deals In this episode, we delve into Alice's journey of securing her book deal, her opinions on passive marketing, challenging the notion of its existence and offering valuable marketing tips and what it's really like to navigate a dream brand deal, a book launch, and a house move simultaneously, highlighting the realities and challenges o...

Pivoting: the messy middle In this episode, we explore what success looks like in the online space and how to achieve it. We dive into the messy bit between starting and scaling, offering insights on navigating this challenging phase. We also discuss the craving for authentic reality content and why it's in high demand. Finally, we provide tips and advice for those feeling like they want to pivot,...

Success: behind the secret weapon BTS with Crystal In this episode, we chat about Crystal's incredible journey from ghost writing at just 14, to being the secret weapon behind New York Times bestsellers. We touch on what it's like to not be the face of the success, and the reality of having her achievements remaining a secret, and we also explore what true success looks like without the...

Alignment: what you want vs what your clients want with Rebecca In this episode, I sit down with my long-term client Rebecca to reflect on her journey over the past year since we last recorded an episode. We discuss the emotional and strategic challenges of closing down one of her most popular offers and the tough decisions around doing what feels right vs doing what your clients want. We exp...

Messaging: being authentic without losing expertise with Abby In this episode, we discuss the power of doing things your way to attract dream clients, focusing on what feels right and aligns with who you are, beyond just financial success. We delve into how sharing both the good and the bad can create a sense of safety and connection with your clients and where to draw the line with being too hone...

Money: but make it fun with Jessica In this episode, we dive into the complex relationship between fun and money, sharing the  journey of closing down a 6-month mastermind and the grief that comes with realising an offer no longer serves its purpose. We explore Jessica's 9 months of self-sabotage in 2023 after hitting 20k months in 2022, unpacking her money mindset issues and beliefs abo...

I speak to SO many business owners who are feeling more and more unfulfilled and uninspired as their business grows. There are some key reasons that I believe this happens that psychologists have done lots of research on and so in this episode I talk through the most common reasons that your life satisfaction might decline as your business success increases!

This episode breaks down exactly what my qualifications are right now, what I'm currently working on and why on earth I'm doing a second maters!

I'm in a period of shaking things up and unlearning a tonne of previous business lessons. In this episode, I talk about three marketing-related things I'm focusing on going into this new year that probably don't 'make sense' and go against a lot of advice you might hear. PS. Sorry about the washing machine in the background, it clearly had things to say.

Just an honest ramble about where I've been, why I've been quiet online, what I've been thinking about, changes I'm making in the business and everything in between!

In this episode, I share my personal opinion on the sharing of money wins online. I talk about why I stopped doing it myself, why seeing other people's numbers actually helped me get where I am today, and the number one question I would ask anyone who doesn't like the sharing of numbers by people in the online space. Links   Access the FREE Happy Hour course:  https://www.theul...

In this episode, I chat through what I believe is the key to managing so many client relationships at the same time, something so many service providers struggle with (often without realising!) Links   Access the FREE Happy Hour course:  https://www.theultimateceo.co/offers/j9hU2zBR/checkout   Follow The Ultimate CEO on Instagram:  https://instagram.com/theultimateceo...

In this episode, I reveal why I'm NOT trying to be seen as an authority in the online space, despite everyone and their aunt telling you that it's the key to your success. It might be a controversial one, but it's something I really believe in! Links   Access the FREE Happy Hour course:  https://www.theultimateceo.co/offers/j9hU2zBR/checkout   Follow The Ultimate CEO on Instagr...