Behind The Business

This episode is your permission slip to stop making your doubts mean something about you. Sofia breaks down the truth behind what truly separates coaches hitting 30k+ months from those who stay stuck. Spoiler: it's not about your niche, certifications, or how many times you’ve “messed up.” If you've ever compared yourself to others or felt like success was only for the lucky few, this epis...

This week, I'm pulling back the curtain on exactly how I scaled my business to $50k-$80k months while keeping my calendar clear, my clients thriving, and my life full of freedom. Forget the hustle-heavy, fully booked model, I'm showing you the smarter, spacious way to grow. In this episode, I break down the scalable systems, streamlined offers, and simplified team structure that allows me...

In this powerful behind-the-scenes episode, Sofia reveals her exact pre-sales call process that gets 90% of leads to show up excited and ready to buy. Say goodbye to ghosting and exhausting sales calls. This episode is packed with actionable insights to help you automate trust-building, pre-sell your offer, and show up to calls with aligned, ready-to-buy clients. You’ll learn: Why the sales proces...

In this week's podcast episode, I talked about Changing Your Niche and Offer 24/7? If you're constantly tweaking your niche, rewriting your I-help statement, or adjusting your offer in search of faster results—this episode is a must-listen. Sofia breaks down why this cycle is one of the biggest reasons coaches stay stuck and how to finally break free so your business can grow. Here’s what...

In this week’s episode of Rising Coaches , I’m sharing the key lessons behind my recent $83K cash month, achieved without working more or hustling harder. If you’ve ever felt stuck at a certain income level or believed scaling meant sacrificing your freedom, this conversation will shift your mindset. Tune in to learn how I expanded my capacity for success, overcame subconscious money blocks, and l...

In this episode of Behind the Business , I’m sharing the real story behind my decision to rename this podcast and the deeper conversation it opened up: when do you stick it out, and when is it time to pivot in your business? If you’ve ever questioned a change in your niche, offer, messaging, or even your brand identity, this episode will help you make decisions from strategy, not stress. What you’...

If I had to start my coaching business from scratch, I’d do exactly what I teach inside Scale School. In this empowering episode, I walk you through the proven process that took me from zero to $83k cash months — and more importantly, the mindset and identity shifts required to truly scale. If you’re starting out, pivoting, or rebuilding, this one’s for you. Here’s what you’ll learn: The exact 3-p...

In this week's podcast episode, I talked about how We Are Halfway Through 2025. Why You’re Not Where You Want to Be (And What to Do About It) We’re officially halfway through 2025 and if you’re not where you thought you’d be by now, this episode is your wake-up call. I’m diving into the hard truths about why progress may be stalled, how to get brutally honest with yourself, and exactly what to...

In this week's podcast episode, I talked about The Coaching Industry Has Changed. Here’s How to Keep Growing. The coaching industry is evolving—and fast. If your launches are falling flat, engagement is down, or you’re doing all the things but still not seeing results… you’re not alone. In this episode, I break down what’s really going on, what strategies are outdated, and exactly how to keep...

In this week's podcast episode, I talked about What You Don’t See Behind The Scenes Of A 50K Per Month Coaching Business This is one of the most honest and vulnerable episodes I’ve ever recorded. In this episode, I share what’s really been happening behind the scenes in my business during a season of major growth and major challenges. You’ll hear about: The duality of navigating $50K–$70K mont...

If you’re a new coach trying to grow your business but feel like you’re spinning your wheels, this episode is for you. In today’s episode, I’m diving into the 3 most common mistakes I see new coaches make (yes, I made them too!) and more importantly, how to fix them fast so you can start attracting clients, making sales, and growing with confidence. Here’s what you’ll learn: * Why trying to help “...

In this week's podcast episode, I talked about How to Consistently Attract More Clients in Your Coaching Business In Day 3 of the Crickets to Clients Challenge , I’m pulling back the curtain on my aligned marketing system that helped me scale to $2M+ without ads, burnout, or hustle. I’ll show you: Why most coaches stay stuck in “random posting” mode The 3 key parts of a scalable client attract...

In this week's podcast episode, I talked about How to Pick Your Niche to Sign More Coaching Clients in 2025 In Day 2 of the Crickets to Clients Challenge , I’m sharing my step-by-step niching process to help you stop second-guessing and start signing more aligned coaching clients. You’ll hear: Why your niche is the root of your visibility and income problems How I shifted from vague messaging...

In this week's podcast episode, I talked about How to Sign More Clients Online FAST (The Skill No One Talks About) In Day 1 of the Crickets to Clients Challenge , I’m sharing the mindset work that made the biggest difference in my business and helped me go from crickets to consistent clients. You’ll hear: Why mindset is the foundation of every successful strategy How I raised my energetic mini...

In this week's podcast episode, I talked about Why You're Hearing Crickets (And What to Do Instead to Sign Your First Clients) You’re showing up. You’re posting. You’re doing all the “right” things… but the comments are quiet, the DMs are empty, and it feels like nobody’s biting. If you’re hearing crickets in your coaching business right now, you're not alone — and you’re definitely not broken. In...

In this week's podcast episode, I talked about How to Get Coaching Clients When You're Just Starting Out (Without a Big Audience)Feeling invisible online? Wondering how you're supposed to sign coaching clients when you’re just getting started and don't have a big audience yet? 
In this episode, I break down what actually gets clients early on (hint: it's not going viral). 
You&...

In this week's podcast episode, I talked about The Real Reason You’re Not Signing Clients (It’s Not What You Think) In this episode, I break down the real reasons so many new coaches feel stuck even when they’re working hard and showing up consistently. We’ll cover: → Why it’s not your lack of effort or talent → The 3 sneaky reasons you're not seeing traction → What actually creates consis...

In this week's podcast episode, I talked about How I Signed My First Clients Without A Big Audience, Website or Ads Think you need a big audience or flashy funnel to sign clients? Think again. In this episode, I share exactly how I signed my first coaching clients with: No website No testimonials No business background And barely any followers We’ll talk about: → Why perfection is not required...

In this week's podcast episode, I talked about How I Had My Biggest Cash Month While Traveling For Half Of It. In this juicy episode, I’m pulling back the curtain on how I hit nearly  $70K in cash received  and locked in  over $100K in sales , all while traveling and unplugging for half the month. I’m sharing the exact systems, support, and strategies that allowed the business to grow (and sel...

In this week's podcast episode, I talked about How I Built My Coaching Business To 60K+ Months March 2025 was my biggest month in business to date, with over $60,000 in cash collected all while spending 10 days overseas, off calls, skiing with my best friends in Japan. In this episode, I break down: → The exact numbers behind my $60K+ month → What strategies actually moved the needle → How I m...

In this week's podcast episode, I talked about The #1 Reason Your Coaching Business Isn’t Growing What if I told you the biggest thing holding your coaching business back isn’t your marketing, your offer, or even your audience size… but the decisions you’re NOT making? I see it all the time—coaches who have the skills, the passion, the knowledge, but they’re stuck. Not because they aren’t capable,...

In this week's podcast episode, I talked about How I Scaled My Coaching Business To $2M In 5 Years Scaling to $1.6M doesn’t happen overnight, but with the right strategy and mindset, it’s absolutely possible. In this episode, I’m walking you through the exact steps I took to grow my coaching business over 5 years, focusing on scalable systems, client attraction, and creating offers that sell....

In this week's podcast episode, I talked about $0 to $51K in 9 Days: My Proven Success Blueprint. Ready to make rapid progress in your coaching business? I’m breaking down exactly how I went from $0 to $51K in just 9 days, sharing my proven framework for attracting clients, closing sales, and scaling fast. If you're looking for a repeatable system to hit your next big income goal, this one...

In this week's podcast episode, I talked about 3 Steps To Hit 30K Months In 2025. Are you ready to take your coaching business to consistent $30K months without burnout? The truth is, most coaches hit a revenue ceiling not because they lack clients, but because they lack a scalable system. In my latest episode of Rising Coaches With Sofia Bernardi, I reveal the 3-step system that has helped my...

In this week's podcast episode, I talked about The 3 Systems You Need to Scale To 30K MonthsScaling your coaching business shouldn’t come at the expense of your health or happiness. In this episode, I share the 3 must-have systems every coach needs to grow sustainably. These simple yet powerful systems will help you manage your time, clients, and marketing while keeping burnout at bay. Sofia x...