Behind The Business

If you’ve been doing one-on-one coaching and wondering how to scale your impact and income, this episode is for you. Sofia breaks down the exact process for transitioning into group coaching with ease and confidence. She shares her personal journey, common fears, and the five essential steps to make the switch without burning out—or overcomplicating it. Whether you're starting fresh or already exp...

If I wanted to double my coaching business in 2026, here’s exactly what I’d do. In this powerful episode, I break down the five core areas I would prioritise if I were starting fresh with the goal of doubling my income, impact, and momentum. This isn’t about doing more—it’s about doing better, smarter, and in full alignment with your vision. Whether you’re just getting started or ready to scale pa...

2025 was a transformative year in both business and life—and in this powerful episode, Sofia shares the five most important and challenging lessons she learned while scaling to consistent $100K months with more ease than ever before. You’ll get a behind-the-scenes look at what actually created exponential growth, the mindset shifts that unlocked expansion, and how Sofia navigated the highs and low...

In this powerful episode, I share how I scaled my coaching business from absolute zero to over $2 million in under five years—without burning out. I started with no experience, five casual jobs, and zero support during a global pandemic. What made the difference? Mindset. You’ll learn the exact five mindset shifts that changed everything for me, and how you can apply them to rapidly grow your own...

In this powerful episode, Sofia reveals the exact steps to sustainably scale to $30,000 months and beyond in your coaching business — without burnout, overcomplication, or hustle. She shares the core strategies, systems, and identity shifts that helped her grow to consistent $80k-$100k months, and how you can apply them too. Here’s what you’ll learn: Why most coaches never hit 30k months (and how...

What if scaling your business didn’t require being fully booked, overwhelmed, or constantly “on”? In this episode, I’m pulling back the curtain on how I structure my business routine and calendar to support $80K–$100K+ months — without the burnout. I share the five exact strategies that keep my schedule clear, my energy grounded, and my results growing. You’ll learn: Why I run a group coaching mod...

In this powerful episode, I sit down with the incredible Naomi Holdbrook—The Unconventional Weight Loss Coach. Naomi shares her deeply personal story of overcoming lifelong body image struggles, chronic illness, and emotional eating to reclaim her health, self-worth, and success. Together, we explore how transforming your relationship with your body can completely transform your life and business...

In this special milestone episode, Sofia reflects on six years in business and shares the six most impactful lessons that shaped her journey. From babysitting and juggling five jobs to building a multi-million dollar coaching company, this is a raw, empowering, and deeply personal episode every entrepreneur needs to hear. What you'll learn: Why obsession (not motivation) drives results How to...

Hosting an in-person business retreat was one of the most rewarding and expansive experiences I’ve had in business. In this episode, I take you behind the scenes of my two-day Spacious Scaling Business Retreat and share the real talk on what it takes to plan and run a high-impact event for your clients. I break down the exact structure, schedule and support I had in place, what I’d do differently...

This week, I’m sharing exactly how I closed 89% of sales calls last month. No pressure tactics, no scripts, just a powerful process that works. Whether you're new to sales or wanting to refine your call strategy, this episode is going to shift the game for you. You’ll learn: Why your close rate starts before the call even begins How to pre-qualify leads with strategic content and assessment fo...

In this episode of Behind the Business, Sofia sits down with online business manager Holly Voice to demystify the role of an OBM and the game-changing difference it can make for female coaches ready to scale. With years of experience supporting high-level entrepreneurs, Holly shares how an OBM bridges the gap between vision and execution, steps in as a strategic partner, and helps clients move fro...

Feeling burnt out by launching or avoiding it altogether? In this episode, Sofia Bernardi breaks down exactly why launching feels exhausting and what to do instead. Sharing her personal behind-the-scenes process, she reveals how she runs high-converting launches every single month with ease, using a rinse-and-repeat system that’s anything but overwhelming. Whether you’re brand new to launching or...

In this final episode of my seven-part series, I’m tying everything together and showing you exactly what your next step is to build a spacious, scalable coaching business. You now have the full framework I used to scale—sustainable strategy, seamless sales, and simple systems. But here’s the truth: knowing the model isn’t enough. This episode is about taking action, getting clear, and deciding ho...

This episode is one of the most important I've ever recorded. I’m taking you behind the business to unpack the mindset shifts that moved me from stuck at 30K months to consistent 100K+ months. Because the truth is, scaling your business isn’t just a strategy game—it’s an identity game. You'll learn: The three mindset shifts you must make to scale with spaciousness Why your nervous system p...

Sales don’t have to be pushy, draining, or awkward. In this episode, I’m breaking down the exact seamless sales process that helped me scale well beyond 30K months—and it’s the same process my clients use to grow without cold DMs, pressure, or endless follow-ups. If sales currently feel exhausting or like something you want to avoid, this is for you. I’m showing you how to sell with ease, alignmen...

In this heartfelt episode, Sofia shares how she’s just wrapped one of the most abundant and fulfilling months of her life — and how her business made it all possible. From nearly hitting another $100K cash month to throwing a surprise party for her partner, travelling interstate, and preparing for an overseas trip — all while maintaining client success and business momentum — she reflects on what...

What if signing dream clients daily didn’t require burnout, endless posting, or chasing leads? In this episode, Sofia walks you through the sustainable strategy she teaches her clients — one that brings consistent leads, sales, and freedom without the hustle. You’ll learn: Why most content strategies lead to burnout and inconsistent results The three key components of a sustainable business strate...

Your business should run like a well-oiled machine — not like a never-ending to-do list. In this episode, I walk you through the exact systems I use (and help my clients implement) to buy back 10+ hours a week and create true freedom in your coaching business. If you’re constantly in reaction mode, manually doing everything, or feel like your backend is a mess — this is your episode. You’ll learn:...

In this second episode of the 7-part series designed to help you scale to $30K months and beyond, we’re diving into the five costly mistakes that are likely keeping you stuck between $5K and $20K months. These common traps don’t mean you’re not good enough—they just mean your strategy needs an upgrade. If you’ve been feeling maxed out, inconsistent with income, or unsure how to scale sustainably,...

In this episode, I take you behind the scenes of how I scaled my coaching business to $100,000 cash months without burnout, packed calendars, or constant hustle. I share the exact framework I used to grow sustainably, create freedom in my schedule, and build what I now call a Spacious Business Model. If your income feels like a rollercoaster and you’re stuck in 1:1 delivery, this episode will show...

In this episode of Behind the Business , I challenge a hard truth: most coaches never reach consistent $30K months—but that doesn’t have to be your story. You’ll learn the two specific reasons why coaches plateau or give up—and more importantly, how you can beat them. I also share a little life and business update (including my upcoming November retreat and Scale School spots). What you’ll learn:...

In this episode of Behind the Business , Sofia shares the powerful story of how she hit her very first $100K cash month—what shifted, what stayed the same, and how both strategy and mindset played a role in achieving this major milestone. From a spontaneous last-day decision to the ripple effect of a live workshop, she takes you behind the scenes of a transformational month in her business. You’ll...

In this inspiring episode of Behind the Business , Georgia St John-Smith returns to share the raw truth about business growth—the wins, the challenges, and the personal evolution required to sustain it. From scaling to 70,000 followers on LinkedIn to setting rock-solid boundaries, Georgia reveals how self-expression, platform mastery, and consistency have shaped her journey. You’ll hear her candid...

Before you hire your next coach, there are critical red flags you need to watch out for. Too many coaches fall into the trap of over-promising and under-delivering, leaving clients feeling disappointed and stuck. In this episode, Sofia shares her personal experiences—both good and bad—and the exact three things she looks for before making an investment in a coach. You’ll learn: Why embodiment matt...

What if the real reason your business isn’t growing has nothing to do with strategy? In this powerful episode, Sofia reveals the one quality that separates thriving coaches from the ones who stay stuck and it’s not what you think. She shares behind-the-scenes stories, reflections from coaching over 200 women, and her own early business journey filled with gritty, unglamorous actions that built a m...