Behind The Business

We just hit a history-making milestone in my business: a $225,000 cash month. It is absolutely wild to look back and realize that just one year ago, I was celebrating my very first $100k month. But while the numbers on the stripe account look beautiful, I want to pull back the curtain and show you what it actually looks like to hold that level of success. In this episode, I’m getting incredibly ra...

We are currently tracking at $180,000 per month in my coaching business, and while our growth in 2026 has been completely unparalleled, I've noticed a subtle shift happening behind the scenes. My beautifully clear calendar started filling up. The client delivery volume increased. The sales calls multiplied. In this transparent, raw update, I am pulling back the curtain on exactly what it looks...

Most coaches aren't missing their income goals because they lack skill or qualifications. In fact, some of the most qualified individuals I know are making the least amount of money. The real culprit? They are undercharging, overgiving, or setting prices out of fear instead of actual strategy. In this episode, I’m pulling back the curtain on how I structure pricing in my own business—a structu...

In this episode of Behind the Business, mindset and business coach Sofia Rose Bernardi breaks down the exact client experience and onboarding strategies required to improve client retention and maximize results inside a premium group coaching offer. Sofia shares her deeply held belief that spacious scaling is entirely dependent on client delivery, explaining that how a client begins their journey...

Have you ever looked at your social media profile and wondered why your DMs aren’t filled with dream clients asking how they can work with you? The truth is, most coaches are completely killing their conversions before a prospect even reads their content, all because of a messy, confusing bio. You don’t need to chain yourself to your phone 24/7 or force yourself to be active on five different plat...

Are you putting all your energy into chasing viral TikToks and 7-second Instagram Reels, only to find they aren't translating into actual sales? It’s time to stop screaming into the short-form void and start building real, unshakeable trust at scale. In this episode, I break down exactly why long-form content is the ultimate revenue driver in her business and how it generated over $340,000 in...

In this episode, Sofia breaks down the four key elements that transform a good coaching offer into a true no brainer offer that sells with ease. She shares how to create seamless sales without burnout by focusing on tangible promises, compelling bonuses, strategic payment plans, and genuine demand. You’ll also learn why most coaches struggle to convert leads, how to structure your sales process in...

I am currently sitting at about $180k a month and have done over $700k cash for the year in less than 5 months. In this episode, I am pulling back the curtain on what it actually takes to scale your revenue without sacrificing your time, breaking down the reality of "spacious scaling," and debunking the myth that making more money requires a permanently maxed-out calendar. If you are feeling the p...

In this deeply powerful episode of Behind the Business, I sit down with TEDx speaker, bestselling author, and brand coach Lilia Tarawa to unpack the life-changing power of storytelling and personal branding. Lilia shares her extraordinary journey growing up inside the Gloriavale religious cult in New Zealand, leaving everything she had ever known behind, and rebuilding her identity, voice, and fut...

Trying to grow your coaching business while working a full-time job, juggling clients, kids, life, and everything in between? This episode is your reminder that you are not behind and you are not doing business wrong. In this powerful and lovingly direct conversation, Sofia shares the truth about what it really looked like to build her business from the ground up while working five casual jobs and...

In this episode, I’m taking you behind the scenes of my exact business model and showing you how I’ve built a spacious, scalable, and sustainable way to grow. This is not about hustle or rigid strategies. It is about creating a business that supports your life, not consumes it. I break down the four core phases of my funnel and how each one is designed to maximise impact, profit, and freedom witho...

If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call. In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and investing before you feel ready, this episode breaks down what it actually takes to move from dabbling...

In this episode, I break down exactly how we hit our first $180,000 cash month and the real lessons behind it. Not just the strategy, but the mindset, discipline, and long term thinking that actually creates results like this. This was not one good month. This was years of consistency, refining one process, and staying in the game long enough for the compound effect to kick in. If you want bigger...

A lot of coaches and online business owners are feeling uncertain right now. The economy is changing, the cost of living is increasing, AI is changing the online space, and many people are wondering what this means for their business and their income. In this episode of Behind the Business, we talk about the biggest mistakes coaches make during uncertain economic times and what to do instead if yo...

In this episode, I sit down with Taylor Lee to talk about what it really looks like to build a business that supports your life, not the other way around. We talk about the realities of growth, rebuilding after a dip, navigating pregnancy while running a business, and the mindset shifts that come with stepping into a new season of life and leadership. This conversation is honest, practical, and in...

If you are getting on sales calls but not closing as many clients as you want to, this episode is going to change the way you approach sales forever. In this episode, I share the four biggest sales lessons I learned from working with a sales coach that helped us double our conversion rate, even while working mostly with cold leads. These lessons are simple, practical, and incredibly powerful when...

In this episode, Sofia breaks down the three core lead generation strategies every coach needs to understand in 2026. If attracting clients consistently feels confusing or overwhelming, this conversation simplifies the entire process so you can focus on what actually works. Sofia explains how organic marketing, collaboration marketing, and paid marketing each play a different role in growing your...

What if scaling was less about more offers and more about deeper relationships? In this Behind the Business conversation, I sit down with Jonah, a business coach for magicians, who has grown to consistent 60K months with one offer, a tight niche, and an obsession with retention. We unpack his journey from free podcasting for years, to 27K months, to a revenue drop post-COVID, and back up to sustai...

In this episode, I am mapping out March 2026 in real time. No script. No overthinking. Just a transparent look at how I am planning a $160,000 month and testing new scalable strategies inside my business. I break down my weekly workshop strategy, why I am introducing a paid workshop again, how I am thinking about ad spend, and the sales bottlenecks I am actively solving as we scale toward multi mi...

If you are stuck tweaking your logo instead of signing clients, this episode is your wake up call. In this raw Behind the Business conversation, we talk about doing the unsexy work in the early stages of business. From cold outreach and tracking revenue generating tasks to raising your prices and investing before you feel ready, this episode breaks down what it actually takes to move from dabbling...

If you feel stuck at 10k, 30k or any income plateau, this episode will change how you see it. In this Behind the Business conversation, Jonah and I unpack the invisible ceilings that keep coaches stuck and the mindset shifts that allowed both of us to more than double our revenue. We talk about identity expansion, fear around ad spend, investing in support, and why “hard” is often just a story you...

In this raw and unfiltered episode, Sofia takes you behind the scenes of her business like never before. From scaling to $150K months to the very real struggles that come with team expansion and leadership, she opens up about what’s working—and what’s feeling hard. This is not a “how-to” episode. It’s a real-time look at growth, messiness, and building a business that can hold it all. Here’s what...

In this episode of Behind the Business , I’m sharing the exact shifts that took me from 30k to 150k cash months in under a year. I break down the mindset breakthrough that unlocked my next level, the strategy that finally scaled my results, and the systems that gave me back my time. If you’ve been feeling plateaued or overwhelmed by growth, this episode is your permission slip to simplify, scale,...

Struggling to figure out your niche? You’re not alone—and this episode will show you exactly how to get clarity fast. Sofia breaks down the real reason so many coaches stay stuck and shares a step-by-step process to help you choose a niche that not only feels aligned but also sells. You’ll learn: Why your niche is the foundation of your business How to validate your niche through market research W...

If you're craving more freedom in your calendar and your income, this episode is for you. Sofia walks you through six essential steps to create a spacious business model so you can grow to 30K months (and beyond) without burning out. She shares what it really means to scale sustainably, why being constantly “on” is sabotaging your growth, and how to build systems that work for you—even while y...