Keith Rosen
Behind the Boardroom - Extreme Leadership with Keith Rosen
Keith Rosen is the CEO of Profit Builders and founder of Profit Builders, (www. KeithRosen.com), named one of the Best Sales Training and Coaching Companies Worldwide. Over three decades, Keith has delivered his transformational programs to hundreds of thousands of salespeople and managers in practically every industry; on five continents and in over 75 countries. Inc. magazine and Fast Company named Keith one of the five most influential executive coaches. Keith has written several best sellers including, Sales Leadership, Own Your Day and the globally acclaimed Coaching Salespeople into Sale...
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Episodes
Training or Coaching. What Is The Difference? 24.06.2026 5:32
One of the common questions I hear from managers is, "When do I train them and when do I coach them? In this five minute conversation, learn the difference between training and coaching, and the questions you can use to assess whether the coachee needs training, coaching or both to unlock and sustain greater performance.
Your People Don’t Need More Answers. They Need Better Sales Coaching 19.05.2026 53:08
In this conversation, Keith Rosen challenges the way most sales leaders think about coaching, training, accountability, hiring, and performance. The hard truth is that your people don’t need more answers from you. They need better coaching that helps them think, own their decisions, build confidence, and grow beyond dependency. Keith shares why coaching is no longer a management technique, but the...
Sales Coaching and Personal Development Session with Keith Keith Rosen and Microsoft 11.12.2025 1:24:01
If you want the secret to becoming a sales champion, stop changing what you do, and start changing how you think. Top salespeople upgraded their thinking from pitching to partnering, selling to serving, closing to caring, convincing to collaborating, fixing to facilitating, and pressure to creating possibilities. Check out this session with the sales champions at Microsoft.
Transforming Sales through Coaching and Care Microsoft Live Event 04.12.2025 3:20
If you want the secret to becoming a sales champion, stop changing what you do, and start changing how you think. Top salespeople upgraded their thinking from pitching to partnering, selling to serving, closing to caring, convincing to collaborating, fixing to facilitating, and pressure to creating possibilities. Check out this excerpt from my session with the sales champions at Microsoft.
The Toxic Trap Impacting Managers that Sabotages Your Coaching - Coaching In Your Own Image 05.06.2025 1:48
The Toxic Coaching Trap Every Manager Falls Into that Sabotages Your Coaching ☠️ Coaching In Your Own Image. 🚨 “This worked for me.” 🚨 “This is what I would do, so you should too.” 🚨 “This is how I like to be managed/motivated/held accountable.” Coaching in your own image isn’t coaching - it’s projecting your perspective, ideas, and solutions to control the outcome, instead of having your team...
How Managers Navigate Their Team to Perform Through Fear and Uncertain Times 06.05.2025 1:01:20
Overview - AI Generated Keith Rosen's Journey: Keith, with 35 years in sales and leadership, evolved from life coaching inspired by a newspaper article. He has coached in 76 countries, emphasizing support for leaders amidst uncertainty. AI Impact on Authenticity: Concern over AI-generated content overtaking human authenticity, with 56% of LinkedIn posts being AI-written. Technology can enhance eff...
How Great Leaders Communicate, Connect and Coach Up to Their Boss to Enroll Them In Change 21.04.2025 3:37
You walk into a meeting and before you finish your first sentence, you see the crossed arms. The raised brows. The silent resistance. You’re not in a conversation. You’re in a standoff. That's why the best leaders communicate differently. The Art of Enrollment is a practical, real-world guide to help you communicate in a way that gets people to lean in, not push back. It shows you how to move from...
New Book! The Seven Killer Sales Coaching Questions 19.12.2024 2:26
Here's the link to download the book and audio version: https://keithrosen.com/seven-types-of-coaching-questions/ “I don’t know what questions to ask when I’m coaching,” is the most common challenge I hear. Sure, managers tell me they’re coaching their team by asking questions. However, not every question is the right question, and poor, leading and manipulative questions will lead to coaching fai...
How Great Sales Leaders Manage Difficult Conversations 26.11.2024 57:46
How Great Sales Leaders Manage Difficult Conversations by Keith Rosen
How to Coach Your Manager 10.11.2024 4:17
If you don't like the way you're being managed, it's your responsibility to tell your manager, “This is how I’d like to be managed and held accountable.” 🤯 Take charge of making the rules and how you want to be managed. Here's the Coaching Up talk track that will engage them to #maKEITHappen 🙂
The Role Of Human Connection In Sales 05.11.2024 3:55
Your prospects and customers are human too, not just a sales quota. The most effective selling strategy that drives more sales and accelerates personal evolution is care and developing authentic, personal connections. Where is this step in your sales process? 🤭 When it comes to selling and coaching, who you are and how you show up is always more important than what you do. Here's how to make this...
Developing the Attitude and Mindset of Top Sales Leaders 29.10.2024 1:08:03
Written by AI: Coaching is one thing, the coaching mindset is another. Beliefs precede experiences and how you think is what you get. What you focus on grows. These are just some of the fundamental, and transformational mindsets leaders need to adopt so they can then align how they think with what they do. Not the other way around. This creates a healthy, happy, sustainable coaching culture and tr...
The Art and Science of the Complex Sale 24.10.2024 44:54
In the recent discussion on Sales Leadership and Coaching featuring Keith Rosen, a seasoned expert with extensive global experience, the importance of transforming salespeople into top performers was emphasized through the lens of core values such as connection, selflessness, and the significance of cultural understanding in sales. Rosen highlighted the necessity of adopting a growth mindset, stre...
Beyond the Numbers: The Power of Process-Driven Sales with Keith Rosen 16.10.2024 35:08
Beyond the Numbers: The Power of Process-Driven Sales with Keith Rosen by Keith Rosen
Own Your Day - Time Management for Sales Leaders to Create a Great Life 27.09.2024 51:34
Jason Cooper and I had a powerful conversation that most people either shy away from or simply forget about. Self Management. Bottom line, you can't create a thriving career while honoring your priorities and core values without owning your day and protecting your time. In this episode, discover how to: * Reduce your daily workload and protect your time. * Obliterate your never-ending to-do list a...
The One Minute Sales Coach - Why Sales Managers Prevent Their Team from Doing Their Job 26.09.2024 1:16
In one minute, discover how managers are actually preventing their team from performing.
Creating a Thriving Sales Culture 18.09.2024 40:42
We can talk strategy all day long, but if leaders don't change the way they think then nothing will change. In this conversation with Jason Cooper, discover how leaders are communicating in a way that drives engagement. In addition, learn the inner game of leadership and the mindset of care that every manager needs to adopt including the power of being present. Finally, learn how to leverage peopl...
How to Become a Better Listener in 45 Seconds 30.08.2024 0:45
In the latest episode of Mastering Modern Selling, we discuss the transformation that salespeople and managers need to make to reconnect with buyers and customers in a new and deeper way in order to develop more meaningful, authentic relationships that drive more sales. The predominant sales and leadership strategy today is - CARE.
Mastering Modern Selling - Transforming Sales Leadership With Keith Rosen 19.08.2024 1:08:37
In the latest episode of Mastering Modern Selling, we discuss the transformation that salespeople and managers need to make to reconnect with buyers and customers in a new and deeper way in order to develop more meaningful, authentic relationships that drive more sales. The predominant sales and leadership strategy today is - CARE.
How to Coach Someone in 60 Seconds or Less 15.08.2024 2:05
COACHING TAKES TOO LONG! If you believe this, you're not coaching. Are you interrogating your team or collaborating with them? Here's how to coach someone in 60 seconds or less.
Why CARE is the New Sales and Leadership Strategy to Achieve Selling Success 01.08.2024 3:12
Here's part of the powerful conversation I had with Jason Cooper, as we discuss the new superpower of selling and leadership - CARE. It's something we all want and need, especially our customers. Once salespeople shift from making the sales process about them and what you want to get, to what you have to give, care and coaching become your new competitive edge. What do you think?
The Rural Sales Show Sales Management Masterclass 09.07.2024 1:17:03
I had a the pleasure of being a guest on the Rural Sales Show last week. In this episode we discuss: - Why you can't scale dependency - Why sales managers deflect and prefer to focus on their teams instead of themselves (what I call a global epidemic) - How to manage low performers and coach for accountability - How to use questions to open up possibilities in coaching conversations - The top trai...
Interview at the Salesforce VIP Event for Sales Executives 02.04.2024 58:51
Out of the archives! Here's a never before published video VIP event hosted by Salesforce, where Jason Jordan and I discuss with a group of senior sales leaders what top companies are doing to transform their sales organization to sell the way customers want to buy today, while creating a culture where coaching is the foundation of growth and people transformation.
The Art of Coaching: A New Perspective on Leadership 29.01.2024 40:50
EVENT DESCRIPTION: Ever wondered how some managers consistently lead their teams to achieve unprecedented success? Keith Rosen, CEO of Profit Builders, joins us to share the secret: mastering the language of coaching. You'll learn how coaching transcends traditional problem-solving, fostering new possibilities and cultivating accountability within your team. Whether you're leading a sales team or...
How Great Sales Leaders Communicate - LinkedIn Live! 07.12.2023 57:46
Gallup reported that 73% managers feel unequipped to do their job, while 97% of employees feel poor communication impacts their productivity, mood, and goals. A McKinsey study showed that 76% of business leaders report that good communication increases productivity by 5X. Turnover amongst sales professionals has gone up by 39% and 67% in the technology/software industry. The leading cause? Their m...
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