Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, we're diving into how fitness business owners can stay ahead of economic cycles—especially during a recession. Don't be unprepared for the business opportunities that could arrive during an economic downturn. In fact, companies like MTV, Salesforce, Groupon, and others have prospered during hard times. Check this video out to s...

In this episode of The GSD Show, the leading fitness business podcast, discover the game-changing strategies that transformed these gym owners into a million-dollar brand raking in an astonishing $150,000 per month across two thriving locations! In this exclusive interview, dive deep into the secrets behind their rise, as they unveil the precise keys to their sensational success. Get ready to be i...

In this episode of The GSD Show, the leading fitness business podcast, we're tackling a crucial mindset shift for gym owners: The answer to your challenges isn't "how" – it's "who." One of your jobs as a gym owner, is to always find solutions to new challenges and problem solve. Mike shares his lesson on how connecting with the right people, partners, and networks can redefine success for your gym...

In this episode of The GSD Show, the leading fitness business podcast, Mike breaks down what a marketing strategy really is, and how you can use the tools within it, to make marketing decisions. Marketing does NOT equal Facebook and Instagram ads. It's just a piece under an umbrella that's under another umbrella of marketing.  So if you say your marketing strategy is "running Facebook ads", you do...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down why you might be missing your sales goals—and how to fix it. If you're not hitting your sales goals, this could be the reason why: You're fixing the wrong problem. In the sales process, it goes ad > lead > book > show > close. We'll share how you can optimize each step to hit your sales goals. Stay tuned for...

In this episode of The GSD Show, the leading fitness business podcast, we're uncovering why your gym marketing promotions might be falling flat—and how to fix it. You may be committing one or all of these marketing mistakes we see a lot of gyms and fitness studios make. We'll dive into four marketing strategies that are proven to work. Learn what's hurting your promotions and how if done right, ca...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down three essential questions you must ask before spending money on your business. These three questions help you justify financial decisions when it comes to running and growing your business.   Check it out! 🚀 Want to grow your gym? Visit  loudrumor.com/discover  to schedule a call and learn how to scale your...

In this episode of The GSD Show, the leading fitness business podcast, we dive in on how you can create a member avatar and ways you can create social media content that aligns with them! Are you putting up content that matches your member avatar? Do you even  have a member avatar? 🚀 Want to grow your gym? Visit  loudrumor.com/discover  to schedule a call and learn how to scale your fitness busin...

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Matt Kafora, owner of seven incredibly successful Orange Theory Fitness locations as he shares practical advice on how to leverage prescription selling to attract and retain more members. You'll learn how to identify individual goals, craft personalized fitness plans, and effectively communicate the value of yo...

In this episode of The GSD Show, the leading fitness business podcast, we join Matt Kafora, the accomplished owner of 7 Orangetheory Fitness locations, as he shares valuable insights and actionable steps for effective B2B marketing. Matt takes us through his journey in presales, providing a play-by-play account of what he did when starting out, which includes his "Paradise Bakery" story. But Matt...

In this episode of The GSD Show, the leading fitness business podcast, we breakdown the CEO's perfect day. As a business owner, I'm sure you find yourself wearing multiple hats throughout your day. Whether it's leading team meetings, making sales calls or even sometimes coaching a class…is that really what you should be doing? We've all heard the phrase "work on the business, not in it." Check it...

In this episode of The GSD Show, the leading fitness business podcast, we're clearing up a common misconception: Marketing and advertising are NOT the same thing. Many think they're interchangeable like "sofa" and "couch" or "movie" and "film"...they're not. And in this video, we share the concept of what marketing really is. HINT: Advertising actually sits under an umbrella…. that sits under the...

In this episode of The GSD Show, the leading fitness business podcast, we help you determine your marketing budget - one of the most commonly asked questions by business owners. Listen in to hear what Mike has to say! 🚀 Want to grow your gym? Visit  loudrumor.com/discover  to schedule a call and learn how to scale your fitness business. To learn more go to  LoudRumor.com Follow Us! Instagram:  ht...

In this episode of The GSD Show, the leading fitness business podcast, we're uncovering the truth behind why many gym owners struggle to excel as salespeople. Unveiling his own realization and lessons learned, Mike delves into the root cause of this challenge. It all boils down to a flawed understanding of the sales process. With personal anecdotes and insights from successful individuals, he emph...

In this episode of The GSD Show, the leading fitness business podcast, Mike shares that he recently had an incident that was almost life-threatening. It caused him to reach out to some of his mentors to get their perspective.   One of his mentors tells Mike a real-life story about "Frank" and a lesson that emerged from it.   Today, Mike is sharing this valuable lesson with you. Tune in to find out...

In this episode of The GSD Show, the leading fitness business podcast, we unveil 13 powerful strategies that will increase your gym's revenue and drive membership growth. Whether you're a seasoned gym owner or just starting out in the fitness industry, these proven tactics will help you attract new members, retain existing ones, and ultimately boost your bottom line. These tips are actionable step...

In this episode of The GSD Show, the leading fitness business podcast, we're diving into a thought-provoking question: If you could have one superpower, what would it be? This is a question Mike was asked while reading the book Limitless by Jim Kwik, a brain coach to many impactful business leaders. Listen to find out what superpower Mike learned is one of the most important...the answer may surpr...

In this episode of The GSD Show, the leading fitness business podcast, we reveal the powerful strategy that can help gym owners double their company profits in just one day. While the purpose of any business goes beyond profit, it serves as a crucial scorecard for success. Join us as we share the secrets behind several dozen gyms that nearly or more than doubled their profits with one swift move....

In this episode of The GSD Show, the leading fitness business podcast, we're delivering a mini masterclass on roleplaying for your fitness studio's sales team. This is the podcast you want to share with your studio manager or whoever is leading your sales team. 🚀 Want to grow your gym? Visit  loudrumor.com/discover  to schedule a call and learn how to scale your fitness business. To learn more go...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down one of the fastest ways to increase profit at your gym—adjusting your pricing. There are 4 "Ps" of marketing: Product, Promotion, Place and Price. By adjusting price, it's a quick way to increase profit at your gym. In fact, LIFETIME Fitness increased prices 103% from 2020 to 2023. 🤯 How did it work out for...

In this episode of The GSD Show, the leading fitness business podcast, we're joined by Rick Mayo, the mastermind behind Alloy Personal Training's remarkable franchise success.  Rick reveals his secrets to building a fitness empire that not only attracts members but keeps them engaged for an impressive 36+ months. On top of that his average member pays $300/mo! 🚀 Want to grow your gym? Visit  loud...

In this episode of The GSD Show, the leading fitness business podcast, we'll talk about passive language. Are you using passive language in your day-to-day life? You probably don't realize you're even doing it. Tune in to see how this weak language could be impacting your gym sales and employees in a negative way. 🚀 Want to grow your gym? Visit  loudrumor.com/discover  to schedule a call and lear...

In this episode of The GSD Show, the leading fitness business podcast, we're diving into two crucial numbers every gym owner must track—LTV (Lifetime Customer Value) and CAC (Customer Acquisition Cost). LTV, or Lifetime Customer Value, measures the total revenue you can expect to earn from a single customer over their entire relationship with your company. By focusing on getting customers to pay m...

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce challenges the way you see yourself and others—are you actually lazy, or just different? Listen in to Mike's story on how to look at certain situations from a different point of view. 🚀 Want to grow your gym? Visit  loudrumor.com/discover  to schedule a call and learn how to scale your fitness business. To learn more...

In this episode of The GSD Show, the leading fitness business podcast, we interview Forrest Walden, the CEO and Founder of Iron Tribe Fitness. In this episode, we delve into his journey of growing and scaling his fitness franchise and how his franchisees are STILL seeing their BEST. MONTHS. EVER. Forrest is a thought leader in the fitness industry, and his expertise has helped Iron Tribe Fitness b...