Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, we're going to be sharing a few other stories of studios that dominated their holiday promotions. Imagine this...it's the end of the day and you just finished with your Black Friday weekend of promotions at your studio... You calculate all the revenue you generated from the 3-day period and you realize you made an EXTRA $105 TH...

In this episode of The GSD Show, the leading fitness business podcast, we're diving into a game-changing sales opportunity. When it comes to sales, most gym owners focus on membership rates and packages. While these are certainly important, there's another game-changing opportunity you can't afford to miss... ...Ancillary sales.  Ancillary sales are products and services that you offer in addition...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down the art of high-ticket sales and how to get prospects to see the true value of your most premium offer. The truth is, your most expensive option should be the one that aligns with your average member's needs, not just a few.  But what you're really selling isn't this membership or that membership. What you'r...

In this episode of The GSD Show, the leading fitness business podcast, we're tackling one of the biggest challenges studio owners face: getting leads through the door. ATTENTION studio owners: if you've ever wondered what it takes to follow up with leads to get them through the door, this video is just what you need!  While there is no magic formula for turning leads into new members, Loud Rumor's...

In this episode of The GSD Show, the leading fitness business podcast, we're bringing you the must-know strategies for boosting your gym's social media engagement and email marketing success! ✨Flashback Friday✨ In case you missed the video version, we're bringing it to you on audio! Our Director of Revenue, Patrick, shows you how to increase your social media engagement across platforms. ➕ PLUS...

In this episode of The GSD Show, the leading fitness business podcast, Mike is on stage at the Rockbox Convention sharing 10 steps to mastering sales & marketing in your fitness studio!  Since March of 2020 more than 40% of fitness facilities have permanently gone out of business. 🤯 ...But 60% haven't. And some of the people we work with at Loud Rumor are actually MORE profitable than they were i...

In this episode of The GSD Show, the leading fitness business podcast, Paul David, owner of multiple Parisi Speed School locations, shares all his tips and tricks for transforming a struggling fitness studio into a booming one with organic leads, referrals, and new members galore!  In this impactful conversation, Paul and Mike take listeners on a journey through:  The biggest changes Paul made to...

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Mike Littrel, Founder & CEO of X3 Sports. He has 5 locations that generate $5 Million a year in revenue! Today Mike shares: - How he's able to inspire his team to be high performers - His sales process (including how many phone calls each salesperson makes in A DAY 😳) - The #1 tip on how to get referrals (HINT...

In this episode of The GSD Show, the leading fitness business podcast, we dive deep into client connection, sales mastery, and studio success with Amanda Enos. Facilitating a personalized and welcoming client connection both in-person and on the phone is CRUCIAL for getting the referrals, revenue, and participation that you desire. With over 20+ years of experience in the fitness industry and 37 s...

In this episode of The GSD Show, the leading fitness business podcast, Loud Rumor's Director of Marketing breaks down the difference between organic and paid social media marketing. Social media marketing is a crucial part of any business. But with so many different platforms, from Facebook to Instagram, it can be difficult to know what strategies your fitness studio should focus on.   What if we...

In this episode of The GSD Show, the leading fitness business podcast, we discuss:  How to increase show rates on a free week pass How to turn a free fitness pass into a paying customer The secret to creating a successful gym pricing model Building a high-quality Instagram process to drive leads Getting creative with new streams of revenue Plus, if you stay until the end, Mike shares the missing p...

In this episode of The GSD Show, the leading fitness business podcast, Mike breaks down how to extract the REAL objection your potential member is dancing around and put it to rest. This common objection is most often just a smokescreen! This is an EXCLUSIVE sneak peek from one of our daily LRVT TEAM coaching calls, where we work directly with the top 5% of our clients. This is just one of the man...

In this episode of The GSD Show, the leading fitness business podcast, we dive into the incredible journey of Shaun, who went from nearly closing his gym to generating over $106,000 per month in just one year! It was their one year anniversary of being open… He looked at his wife and sarcastically said, "Welp, that was a good run." Fast forward a year later and Shaun's 7,000 sq ft studio is making...

In this episode of The GSD Show, the leading fitness business podcast, Mike shares advice that could have the biggest financial impact on your business.  We had our members do this exercise and many of them realized they were leaving an extra $150K - $600K a year on the table! 😱 Don't spend major time on minor things & minor time on major things. - Jim Rohn By using this formula, you will learn:...

In this episode of The GSD Show, the leading fitness business podcast, Mike breaks down: 1. How to determine your lifetime customer value (LCV) 2. Based on the LCV, how much you can spend to acquire a new member (CAC) HINT 👉 you may only need to ADD one member...👀 If you want that infinite return script Mike mentioned in the episode, email "INFINITE RETURN SCRIPT" to lrvt@loudrumor.com Hear how...

In this episode of The GSD Show, the leading fitness business podcast, we tackle reasons why your gym's payroll costs are too high. Do you know your quota expectations and hold your people accountable? Or are you just playing the game but not keeping score? Matt breaks down 2 reasons your gym's payroll costs are too high... - You're keeping underperformers on your team :17 - You're not implementin...

In this episode of The GSD Show, the leading fitness business podcast, we dive into the incredible, almost unbelievable journey of Billy Jones, owner of Iron Den Fitness. #Success is never a straight line upward, especially not for Iron Den Fitness Owner Billy Jones…  Billy actually died 4 times (which he and our CEO Mike Arce get into a little later in this episode).  Now he's a successful #gymow...

In this episode of The GSD Show, the leading fitness business podcast, Mike sits down with Glenn Gaesser, a Professor of Exercise Science at Arizona State University, who shocks us with the data behind some common fitness myths…(just wait until he breaks down the truth behind protein supplements 🤯 )   Mike asks the questions that everyone is dying to know...including, "What do I have to do to gai...

In this episode of The GSD Show, the leading fitness business podcast, we're giving you exclusive access to a powerful presentation straight from our Sales Boot Camp for Gym Owners! If your gym's not selling as many memberships as it should, this episode is for you!  Corbyn May managed 20 fitness studio locations and is now a Performance Consultant for Loud Rumor Virtual Training—he walks you thro...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down the 5 easy steps to running highly effective marketing campaigns that actually deliver ROI! "Running marketing campaigns is NOT difficult." It also shouldn't be a waste of your money… Following the 5 easy steps, Loud Rumor's Marketing Director Patrick Cundiff lays out in this video, will not only flood your...

In this episode of The GSD Show, the leading fitness business podcast, we're diving into what it truly takes to become the CEO of your fitness business—not just a gym owner wearing too many hats. "I think that's one of the biggest goals," he says, "is teaching owners to be the CEOs of their businesses." In other words, instead of wearing too many hats and to avoid burnout, every gym owners should...

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Ulpiano Malachias, owner of the #1 Gracie Barra in the country, to talk about his incredible journey from bouncer to 7-figure gym owner. It wasn't that long ago when Gracie Barra Houston owner Ulpiano Malachias moved to the United States from Brazil. He went from working as a bouncer at nightclubs so he could p...

In this episode of The GSD Show, the leading fitness business podcast, we dive into a game-changing strategy that top gyms use to dominate the market—leveraging science to sell more memberships, boost retention, and elevate their brand. Your gym is "backed by science." But you're probably not using that to your advantage to sell more memberships, increase retention, and enhance your brand…  The to...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down the 5 offline advertising methods every gym and fitness studio should be using. For any fitness studio or gym to successfully maximize their membership base and overcome attrition, they need to have multiple advertising lines in the water! Here's what that means: Direct Mail B2B Mobile Billboards Emails Refe...

In this episode of The GSD Show, the leading fitness business podcast, we're uncovering how one gym is pulling in $140K+ in monthly recurring revenue—and how his marketing is essentially FREE every month! His gym currently pulls in $140K+ in monthly recurring revenue! As his Loud Rumor Account Manager, Alexa Zimmerman details how Mark does it and the 4 reasons his Marketing is FREE each month: #1:...