Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, Mike breaks down: 1. How to determine your lifetime customer value (LCV) 2. Based on the LCV, how much you can spend to acquire a new member (CAC) HINT 👉 you may only need to ADD one member...👀 If you want that infinite return script Mike mentioned in the episode, email "INFINITE RETURN SCRIPT" to lrvt@loudrumor.com Hear how...

In this episode of The GSD Show, the leading fitness business podcast, we tackle reasons why your gym's payroll costs are too high. Do you know your quota expectations and hold your people accountable? Or are you just playing the game but not keeping score? Matt breaks down 2 reasons your gym's payroll costs are too high... - You're keeping underperformers on your team :17 - You're not implementin...

In this episode of The GSD Show, the leading fitness business podcast, we dive into the incredible, almost unbelievable journey of Billy Jones, owner of Iron Den Fitness. #Success is never a straight line upward, especially not for Iron Den Fitness Owner Billy Jones…  Billy actually died 4 times (which he and our CEO Mike Arce get into a little later in this episode).  Now he's a successful #gymow...

In this episode of The GSD Show, the leading fitness business podcast, Mike sits down with Glenn Gaesser, a Professor of Exercise Science at Arizona State University, who shocks us with the data behind some common fitness myths…(just wait until he breaks down the truth behind protein supplements 🤯 )   Mike asks the questions that everyone is dying to know...including, "What do I have to do to gai...

In this episode of The GSD Show, the leading fitness business podcast, we're giving you exclusive access to a powerful presentation straight from our Sales Boot Camp for Gym Owners! If your gym's not selling as many memberships as it should, this episode is for you!  Corbyn May managed 20 fitness studio locations and is now a Performance Consultant for Loud Rumor Virtual Training—he walks you thro...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down the 5 easy steps to running highly effective marketing campaigns that actually deliver ROI! "Running marketing campaigns is NOT difficult." It also shouldn't be a waste of your money… Following the 5 easy steps, Loud Rumor's Marketing Director Patrick Cundiff lays out in this video, will not only flood your...

In this episode of The GSD Show, the leading fitness business podcast, we're diving into what it truly takes to become the CEO of your fitness business—not just a gym owner wearing too many hats. "I think that's one of the biggest goals," he says, "is teaching owners to be the CEOs of their businesses." In other words, instead of wearing too many hats and to avoid burnout, every gym owners should...

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Ulpiano Malachias, owner of the #1 Gracie Barra in the country, to talk about his incredible journey from bouncer to 7-figure gym owner. It wasn't that long ago when Gracie Barra Houston owner Ulpiano Malachias moved to the United States from Brazil. He went from working as a bouncer at nightclubs so he could p...

In this episode of The GSD Show, the leading fitness business podcast, we dive into a game-changing strategy that top gyms use to dominate the market—leveraging science to sell more memberships, boost retention, and elevate their brand. Your gym is "backed by science." But you're probably not using that to your advantage to sell more memberships, increase retention, and enhance your brand…  The to...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down the 5 offline advertising methods every gym and fitness studio should be using. For any fitness studio or gym to successfully maximize their membership base and overcome attrition, they need to have multiple advertising lines in the water! Here's what that means: Direct Mail B2B Mobile Billboards Emails Refe...

In this episode of The GSD Show, the leading fitness business podcast, we're uncovering how one gym is pulling in $140K+ in monthly recurring revenue—and how his marketing is essentially FREE every month! His gym currently pulls in $140K+ in monthly recurring revenue! As his Loud Rumor Account Manager, Alexa Zimmerman details how Mark does it and the 4 reasons his Marketing is FREE each month: #1:...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down a huge misconception about branding that could be holding your studio back. Most fitness studios think it's their logo, colors, and tagline. In reality, branding comes down to 2 messages being aligned: 1. How you claim to change the lives of your members… 2. How your members claim you change their lives to o...

In this episode of The GSD Show, the leading fitness business podcast, we're tackling a common misconception about advertising for gyms. When it comes to Advertising, a lot of people talk about the number of leads they're getting, or how low/high their CPL (Cost Per Lead) is, etc. All important, but definitely NOT the purpose of your Advertising. So what is? In this 4-minute episode, I not only ex...

In this episode of The GSD Show, the leading fitness business podcast, we're diving deep into high-converting marketing techniques with Nicholas Kusmich, a marketing guru and author of Give. But, what are the "right" Marketing techniques? Nicholas Kusmich is a Marketing guru who generates "limitless leads" and is the author of "Give." He shares 9 techniques that'll increase your marketing conversi...

In this episode of The GSD Show, the leading fitness business podcast, we're flipping the script in your messaging that'll flood your gym with new, HAPPY members. Every Marketer and "Guru" out there will tell you to "tug on the prospect's pain points," but that's actually not the best way to go...especially for a fitness studio or gym. So, think of it this way… What would excite you about taking a...

In this BONUS episode of The GSD Show, the leading fitness business podcast, Joe explains the advice that changed his life forever and how he discovered the life-altering power of making professional connections.  He's the founder of Genius Network and is personally connected to a majority of the G.O.A.T.s interviewed on this show, and hundreds of the most successful entrepreneurs in the world. Yo...

In this episode of The GSD Show, the leading fitness business podcast, we're diving deep into webinars that sell with the G.O.A.T. of Webinars—Jason Fladlien. On The G.O.A.T. Show, we interview people who are the greatest of all time at what they do.  Jason Fladlien is the G.O.A.T. of Webinars. In fact, he's called the $100 million dollar webinar man. You've probably even purchased from Jason Flad...

In this episode of The GSD Show, the leading fitness business podcast, buckle up & jump into our GSD jet, our next stop is the Wichita Mountains National Wildlife Refuge in Southwest Oklahoma.   Why? Well, today's lesson is on how to "Be The Buffalo"...although many of you already are the buffalo. If you like this episode, please write a review. We appreciate the feedback & will feature it in upco...

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down one of the most critical pieces of gym growth—your sales team. In order for any business to grow, especially gyms, they need a powerful sales team. There are 3 types of salespeople you need to keep your eye out for. Two of them will help you grow, one of them can bring your business down. The types are dogs,...

In this episode of The GSD Show, the leading fitness business podcast, we break it down step-by-step and show you 11 ways your gym can do it even better this month. You'll hear the exact texts and emails to send and the social media method that can help turn a simple question into 3X, 5X, even 10X in sales. With everything that's going on, nothing's more important than cash flow for gyms right now...

In this episode of The GSD Show, the leading fitness business podcast, 3 Fitness Studio owners go LIVE with Loud Rumor CEO Mike Arce to explain how the #2590 Challenge helped them hit and exceed revenue goals. Plus… The 2 reasons The Beyond Studios hit +28% revenue in just 30 days... they're easy to implement for any studio to start generating more revenue in the next month. 🚀 Want to grow your g...

In this episode of The GSD Show, the leading fitness business podcast, Loud Rumor CEO Mike Arce talks about Abramson's 7+ years as President of D1 Sports Training, his most successful initiatives, and how he's able to move brands up the Entrepreneur's Top 500 Franchises list. Abramson is building an incredible culture, mindset, and data-driven team dedicated to elevating Xponential Fitness brands...

In this episode of The GSD Show, the leading fitness business podcast, we dive into 4 keys from Loud Rumor CEO Mike Arce can help you profit in November and December and even double your normal January performance. If you typically pause your Advertising and hold out for January. Here's the #1 takeaway: Do NOT pause your Advertising… and after watching this video, you won't want to. 🚀 Want to gro...

In this episode of The GSD Show, the leading fitness business podcast, Loud Rumor CEO Mike Arce sits down with Fitness Studio Owners to discover the strategies they used to increase revenue at their studio by over 25% in under 90 days! Download your FREE membership sales guide HERE: http://membershipsalesguide.com/ 🚀 Want to grow your gym? Visit  loudrumor.com/discover  to schedule a call and lea...

In this episode of The GSD Show, the leading fitness business podcast, we're diving into the sales strategies that top-performing gyms use to scale FAST. More and more gyms and fitness studios have started to learn how to turn 1 member into 5 by asking a few specific questions at the point of sale. This allows them to get a 5X or more return on their marketing and sales efforts without spending a...