Before The Bestseller

In this episode, we have Jotham Stein back on the podcast to discuss further how he was able to write a book that sells itself organically. When Jotham started, he had seeded only a few hundred copies and gone from selling 5 to 10 copies per week to over 50 copies per week. What's impressive is that most of these sales come from word-of-mouth and referrals from people who have read his book....

In this episode, we are speaking with Jotham Stein about his book Negotiate Like a CEO.  Jotham Stein is a lawyer by profession and has worked with many entrepreneurs and employees who are ever so passionate and focused on their craft that understanding the risks and contracts that come with the role usually get placed on the back burner. This and the trends he has seen of how frequently these pro...

In the previous episode, Leidy Klotz shared with us the concept of his book--Subtract. For this episode,  we're focusing on the successful marketing tactics behind the book's launch and promotion. To give you an idea, Leidy's background focuses on teaching and research. He did not have any following on social media except for his family, friends, and acquaintances. Most of our liste...

For this episode, we interviewed the author of " Subtract ", Leidy Klotz . His book is one that Adam Grant recommends reading. The whole premise of the book talks about how to solve a problem whether it's related to design to corporate business problems. Our initial approach is to add more things and create something new to reinvent the wheel. However, Leidy argues and builds the ca...

This is the 2nd episode where we have Doug Evans, author of The Sprout Book. Previously, we discussed the concept of sprouting and its health benefits. Now, we're going to take a look into what made it so successful to reach the 10th printing using grassroots marketing efforts from sending physical copies and dm strategy on Instagram. Doug started from 2,000 to 3,000 followers on IG, driving...

Doug Evans is the co-founder of Organic Avenue and the founder of Juicero. He is also the author of "The Sprout Book" which we will cover in depth in this podcast episode. He will be with us for 2 episodes including this one and the next episode wherein he will cover the book's marketing. As an overview, Doug Evans also did digital marketing for Apple and has interesting experience...

Chandler Bolt is the CEO of Self Publishing School and has authored 6 bestselling books. His most recent book is "Published" which we'll talk further about in this episode. We discussed how aspiring self-published authors can strategize and prepare for their book launch including getting reviews, when to start running ads, how much time should go into preparing your book launch, and...

On this episode with Ricardo Fayet, we take a deep dive into book marketing to help amplify and catalyze the success of a book to get more sales from tweaking Amazon's A+ content, creative ways to market a book using actual billboards,  influencer marketing, and many more. Ricardo is the founder of Reedsy--a site that you can go to to find and work with the best publishing professionals. Sinc...

In this episode, we focus on Bob Lung and his strategy in creating great content consistently on one topic--Fantasy Football--that allowed him to build his network and sell thousands of copies of his book in a year. Bob traces back his steps on how he was able to achieve the status of being an authority and resource person in his space. This episode is  a must listen if you enjoyed the previous on...

Jon and I first got in touch right before he was about to launch his new book, The Four Foundations of Golf. I remember him telling me about everything he had planned for the launch and how he was finally creating a product of his own. Little did he know just how well that launch would go, and continues to do. That book is on its way to selling over 100K copies within just 6 months. The reason why...

Jon Sherman wrote and released what has become one of the bestselling golf books of the year, The Four Foundations of Golf. I personally know nothing about golf and so in this episode, Jon and I dove into golf for the beginner. Golf was emphasized in business school as a place that business got done. If you also thought you’d never touch a club but understand the value in being able to hold your o...

John lives the truth he speaks about as he quit his consulting job to pursue a higher purpose and hustled his way into becoming a world famous author. He tells me about how he got a few copies out initially just by going out to local meet ups and handing books directly to people while having a thoughtful conversation. Johns success is a brick by brick story of writing a great book, seeding copies...

My interview with John Strelecky of The Cafe On the Edge of the World was one of top 3 favorite interviews I’ve ever had with an author. Johns book speaks so much to my own journey of leaving corporate American to find myself and a greater purpose in life. Johns book isn’t a self help book but a story, much like the alchemist, and shows you the inner workings of a man who’s going through life unco...

From a indie-author perspective, Thibaut shows a 10+ year  realistic progression on going from a day job to becoming a full time author, supported by his work. I love talking to authors who prove that its about just doing the work, day in, and day out and so I tried to get into the specifics with Thibaut of how he spent his time during the time it’s taken him to get to where he is, and how he stay...

Todays guest is the bestselling author of Master Your Emotions ,  a book you’ve probably heard of because it has sold thousands of thousands of copies, if not millions by now and has over 7,000 reviews on Amazon. The book is about a topic we all struggle with, learning to see our mind as a friend instead of this constant source of misery. Now depending on who you are you might struggle with this m...

David came back on to talk about how he’s sold thousands and thousands of copies of Systemology and how he used the same principals to build out his marketing around the book. As one of our mutual friends says “random acts of marketing don’t work” and so in order to build anything lasting and valuable - you need to build systems. Here’s David Jenyns back on to talk with us about his book marketing...

David Jenyns' mission is to free all business owners worldwide from the daily operations of running their business. I’m not going to lie, this episode was sort of a guilty pleasure for me because it’s something I personally have struggled with - you’ve heard me talk about burnout before and it’s the trap so many entrepreneurs fall into when starting out. I use Davids book even today as a refe...

As you heard in the last episode, Dorie knows how to build a network and then use that network in a genuine way to propel her to the next level.  I wanted to bring Dorie back on to talk about how she played the long game with her publishing career and how she’s turned the long game into such a huge success. Get Dorie's assessment here: dorieclark.com/entrepreneur — Subscribe and leave a revie...

Dorie Clark is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. She helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. What I love about Dorie is th...

In this episode, we bring David Hancock back on to talk about how he grew Morgan James Publishing into one of the most respected modern publishers today but re-inventing how publishing is done. Since he's worked with so many authors, you know I had to also ask him which books are selling right now, and how authors are able to best market their books for the long term. — Subscribe and leave a...

In this episode we talk with Morgan James Publishing CEO David Hancock about the release of his new book, Performance Driven Giving. Who better to learn from about publishing a book than the CEO of a modern publishing company. — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access t...

The next guest is one of my all time favorite curious minds. A huge shoutout to Anna David for the introduction. I came across Rob's Write Useful Books book and it was the first time I fully understood the point, reason for, and ideal goals for someone who wants to market their books. The book is really about writing a useful book that sells more and more copies each year. After becoming an e...

We had rob back on to talk about how he marketed Write Useful Books and how it’s going behind the scenes. Get the book here — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here:   https://getshelflife.com/cate...

Chad released Powerful Questions in 2017 with the late Will Wise. Since then, it’s sold 10s of thousands of copies, has close to 500 reviews on Amazon, and Chads even gone on to turn the book into a card game. I wanted to learn from chad about how we so successfully launched his book, and what he’s doing to keep it selling so well. Welcome back Chad Littlefield The Book The Website — Subscribe and...

Ever have a conversation with someone, and you’re left feeling like there’s something very very different about the person you were just talking to? They somehow talked to your soul. It was refreshing, maybe even inspiring. So many people proclaim to “hate small talk” but what does it actually been to do the contrary. How can you create moments throughout your day where you actually connect with t...