Before The Bestseller

In the latest second episode featuring Michael Lennington , the brilliant mind and esteemed author of The 12 Week Year . Join us as we dive into a fascinating discussion about the incredible journey of his book, which has garnered immense popularity since its release in 2013. With hundreds of thousands of copies sold, 'The 12 Week Year' has stood the test of time, captivating readers wit...

Today, we're thrilled to welcome our new co-host and COO, Laura Briggs, alongside our esteemed guest, Michael Lennington , co-author of the groundbreaking book The 12 Week Year .  This book has been a constant companion for Laura for over many years, offering invaluable insights into time management and strategic project planning.  Whether you're seeking to enhance your time management s...

In this episode, we explore the dynamic world of TikTok as a powerful tool for book promotion as I have recently become obsessed with this fascinating platform, details of which you can find in my newsletter and podcast. Join us as we dive into a conversation with Colton Dubell , a TikTok enthusiast, and discuss his remarkable journey to over a hundred thousand followers within six months. Colton...

Chris was kind enough to grace us with his presence again, delving into the captivating domain of podcasting during this episode. If you're an author, you’ve probably heard a million times about the importance of podcasting - getting on podcasts, having and hosting your own podcast, and to put it bluntly, that advice is not completely useful. What truly resonates are actionable strategies and...

Today's featured episode spotlights a valued colleague turned close friend, Chris Jordan. While Chris may not be a widely recognized name right now, his influence extends deeply within the inner workings for prominent figures such as Lewis Howes, Daymond John of Shark Tank, Gary Vee, and Dr. Benjamin Hardy. Chris has made a significant contribution behind the scenes to these teams in a variet...

We are delighted to welcome Joseph back to the show today. He joined us previously to talk about his book, 'Don’t Believe Everything You Think,' which was recently published in 2022 and has soared past 200,000 copies sold—an amazing topic we will delve into further during this episode. Joseph has demonstrated exceptional marketing insight, implementing practical and easily-followed strat...

Today's featured guest is the author behind "Don’t Believe Everything You Think," a literary work that has garnered over five thousand Amazon ratings and a remarkable sales record of over 200,000 copies since its market debut in 2022 becoming a breakout sensation, captivating readers with its exquisite writing style and profound insights. The author captures the spirit of this book...

In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experience, Michael Drew offers a firsthand perspective, and meticulous review of the diverse standards imposed by the New York Times in order to garner recognition fit for a list. Join us as we explore the interesting realm of literary acknowledgment, led b...

Today's guest is Michael Drew , and I've invited him not only because he's an author, but rather due to his extensive work with some of the most renowned authors in the industry. He has collaborated with well-known authors such as John Spoelstra, who has previously appeared on this show, T. Harve Eker, the author of 'Secrets of a Millionaire Mind,' and Marshall Goldsmith—a...

In this episode, we welcome back Dr. Michael Rucker , an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mike Rucker also did a great job networking his way...

Michael Rucker is an organizational psychologist, behavioral scientist, a charter member of the International Positive Psychology Association, and currently serves in the Active Wellness as a Senior Leader who has been academically published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and health have been featured in a variety of publicat...

In our previous episode, Steve gave us invaluable insights into the integration between Amazon and Goodreads. In this episode, our focus is exclusively on the Goodreads platform itself. We will delve deep into how authors can use its power to effectively promote their books. Understanding and utilizing Goodreads has become crucial for authors trying to navigate the complicated world of book market...

Thank you for being a listener - we're closing in on 200 loyal listeners of the show and I want to bring on bigger and bigger authors to give their book marketing blueprints over to you. — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when y...

In this episode, my friend, Steve Sarner , a former vice president and one of Goodreads' original users who supervised sales and marketing in addition to other duties, shares special insights into the integration of two popular platforms for readers and authors, Goodreads and Amazon. His journey to publishing demonstrates the art of navigating the ever-evolving landscape of modern publishing....

Dr. Katrina Ubell is back to talk about how she got her book in the hands of gatekeepers and organically expanded it.  About a handful, a very small niche, specifically women physicians who focused on weight loss fell in love with her book. It felt like she was talking directly to them making the book very relatable not only to physicians but also to other professionals, doctor's patients, an...

Dr. Katrina Ubell is a Master Certified Life and Weight Loss Coach who struggled with her own weight for decades before finding a permanent solution. In 2016, she founded the Weight Loss for Busy Physicians which offers a weight loss program that has helped over a thousand busy physicians. She is a graduate of John Hopkins University, and the University of Michigan and lives in Wisconsin with 3 ch...

In the previous episode, Anna highlighted her book marketing and publishing tips for authors; in this episode, she talks about why she wrote On Good Authority and delves more into her journey while crafting the book's content and the strategies she used for her marketing plan. Anna David’s Newsletter: authoritysecrets.club Anne David’s Podcast: https://www.legacylaunchpadpub.com/podcast Learn...

Anna David is a NY Times Bestselling author of 8 books, founder of Legacy Launch Pad Publishing Company and has been featured on TED, Today Show, Good Morning America, CNN, Fox News, NYT and Page Six.  Anna is back with her latest book, On Good Authority, and is the topic of today’s conversation. It is very seldom that I open a book about book marketing and find that a lot of the information in it...

Susan Friedmann is an international best-selling author whose debut book sold over 500,000 copies. She also founded Aviva Publishing which came when she needed to create her own publishing company for her own books. Susan also hosts an award-winning podcast, Book Marketing Mentors,  that helps authors with their book marketing strategy. In this episode, Susan Friedmann shares her author journey as...

In this episode, we have the seasoned author of 20 years, John Strelecky , come back on the podcast to share his strategy in customizing his approach on different markets for his books. John is a great resource to tune in to as he had already sold over 8 million copies of his books and today we are going to cover how he was able to market to Europe, leaders, and have a bespoke approach when it com...

We are welcoming back John Strelecky who is actually our first return guest and with good reason.  His episode is one of our most popular, and the man has sold over 8 million copies of his books. Originally, we talked about The Cafe On The Edge Of The World , and this time John is back to discuss another remarkable book. On this episode, we talk about The Big Five For Life , a life-changing book a...

We've had marketers and authors from previous episodes who shared that they did not find value in investing in a PR firm. In this episode, we want to explore further why that came to be the experience of other authors and debunk some of the common misconceptions about PR efforts and PR firms. Today we have Steve Harrison, the co-founder of authorsuccess.com,  who will share his experience bei...

In this episode, we have the authors of "Go For No" back on the podcast to talk about the strategies and mindset behind how they were able to reach massive success for their book. Currently, they have over 4000+ reviews for Go for No on Amazon and consistently move 600 to 800 physical copies of the book per month. They shared about how intentionally writing the book and focusing on consu...

In this episode, we have Richard Fenton and Andrea Waltz on the podcast. They are the authors of "Go For No!"--a book that has already sold 500,000 copies to this date and garnered thousands of reviews on Amazon. Richard shares his story on how he came upon the idea for the book, and how he and Andrea was able to encapsulate it in a written format without making the story convoluted and...

Email marketing for authors is one thing we haven't discussed previously on this podcast. This episode is going to change that as we have Matt Treacey --author of Natural Orders and an email marketing expert. With a track record of generating millions of dollars in revenue for small business owners through email marketing, he's the best resource person to walk us through the basics of em...