Before The Bestseller

We’re back with Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the go-to pricing partner for—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and top private equity and VC funds. In this episode, Ulrik shares his marketing journey, emphasizing that success comes through trial an...

Today, we’re joined by Ulrik Lehrskov-Schmidt , a leading expert in B2B SaaS pricing, who has worked with—and is the preferred pricing partner of—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and several top private equity and VC funds. With a strong academic background in analytical philosophy and finance from Harva...

In this episode, we're back with Nir Eyal, speaker, behavioral design expert, and bestselling author of Hooked and Indistractable . Nir takes us through his journey from self-publishing to achieving success as a traditionally published author. He reveals the strategies that helped him build a strong audience, such as creating engaging content, gathering early feedback, and fostering a loyal c...

In this episode, we welcome Nir Eyal, a renowned author, speaker, and expert in the field of behavioral design. His curiosity about how people form habits and make decisions shaped his writing, particularly in his books Hooked and Indistractable . Hooked explores the psychology behind building habit-forming products, while Indistractable dives into the root causes of distraction, offering practica...

In this episode, Pascal Bornet, award-winning AI and automation expert, keynote speaker, influencer, and best-selling author, shares how he became successful in his field and built a strong personal brand. His book, Irreplaceable: The Rise of Human-AI Collaboration , has sold over 4,000 copies within just six weeks of its release, with a goal of reaching 20,000 to 25,000 copies in the next year. P...

Today, we’re diving into the captivating world where humanity meets artificial intelligence with award-winning AI & Automation Expert, Keynote Speaker, Influencer and Best-Selling Author with over two million followers, Pascal Bornet . Join us as we chat with thought leader Pascal, who unpacks his groundbreaking book, Irreplaceable . We explore how AI is reshaping our world and what it means f...

In this episode, we’re back with Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, for a deep dive into book marketing strategies and the evolving landscape of selling books. Chris highlights the importance of understanding customer needs and adapting marketing approaches, particularly emphasizing the effectiveness of Amazon ads for straightforward book sales. He a...

In this episode, we’re thrilled to welcome Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, who has sold over 40,000 books and invested nearly a million dollars in advertising, collaborating with industry leaders like Ryan Deiss, the author of Get Scalable . We dive deep into Chris's insights on crafting nonfiction books that resonate with readers and convert...

We’re back with another episode of our Friday Sessions featuring Laura Russom, Director of Author Success. Today, we have the pleasure of introducing Kat Finnerty , author of Never Let a Good Disaster Go to Waste: Making Sense of a Life of Absurdity, A Memoir . Kat shares her inspiring journey of writing her memoir, encapsulating struggles like personal betrayal and the complexities of book market...

Today, we’re featuring a special episode from one of our Friday Sessions with Laura Russom , our Director of Author Success to share valuable insights from our years of experience in the community. This session aims to equip authors with essential tools and deepen their understanding of the publishing industry! We’re excited to welcome three amazing authors: Brooke Bussard , MD, author of Chew On...

Today we welcome Elaine Boddy, a UK-based author renowned for her expertise in sourdough baking, having authored three books: Whole Grain Sourdough at Home , The Sourdough Whisperer , and Easy Everyday Sourdough Bread Baking . With her fourth book, The Sourdough Bible , coming out in late 2024, Elaine is on a mission to make sourdough baking simpler and more accessible for everyone. Her journey be...

This week, we welcome back Michael Drew to our show. He is a seasoned expert on book lists and is known for his deep knowledge and insights into the world of best-seller rankings. Michael frequently shares his expertise on how various lists operate and their impact on the book industry. Michael dives into the recent discontinuation of the Wall Street Journal’s best-seller list, thoroughly explorin...

In today’s episode, we are joined by Laura Russom, from our team in Advanced Amazon Ads. Laura brings a wealth of experience from her previous role in indie publishing, where she honed her skills in paid advertising. We explore why it’s crucial to start your marketing strategy at least six months before your book's release. Our discussion covers practical tips for validating demand with tools...

We’re back with AJ Crabill, author of Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective ,as we dive into the book marketing strategies that can make or break a book launch. AJ shares valuable lessons learned from his journey including how he used a quiz, an interactive element, to boost reader engagement. Discover how teaming up with an expert author coach, transformed...

In this episode, we’re thrilled to chat with AJ as we uncover his book, Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective . AJ shares his journey from a concerned parent to a seasoned school board member and author. He discusses the crucial lessons he learned about effective governance and how they extend beyond school boards to other types of organizations. AJ highligh...

Today’s episode features an interview with Brian Sachetta, author of Get Out of Your Head . We explore Brian’s personal journey with anxiety and the transformative experiences that inspired his groundbreaking book. Brian opens up about his struggles with anxiety starting at age 18 and how years of dedicated research shaped the strategies outlined in his book. He offers a fascinating look at how th...

In this episode, we delve into the success of Areté: Activate Your Heroic Potential , which has sold 50,000 copies within just six months. We touch on the marketing strategies and Brian’s decision-making process that contributed to the book’s achievement. Brian shares valuable insights on trusting one's instincts and making bold choices, reflecting on his journey and the importance of quality...

We dive into the world of Brian Johnson, Founder & CEO of Heroic Public Benefit Corporation and author of Areté: Activate Your Heroic Potential . He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. He's even got it tattooed on his arm. As a philosopher and educator, he has helped millions of people from arou...

In today’s episode, I have the pleasure of speaking with Karen Morris, author of A Year Without The Grocery Store . This engaging short read explores her journey in mastering home preparedness and equipping herself for any situation, with strategies for maintaining readiness that are particularly compelling. As a mother and wife, you'll find the book both practical and inspiring. I highly rec...

If you're in the business world, there’s a good chance that you’ve heard of the book Radical Candor by Kim Scott . She’s also the writer behind Radical Respect. In this episode, we delve into the intricacies of all the major aspects such as her approach to writing her books, her strategic thinking on marketing, and her methods for sustaining book promotion momentum. These are amazing and pivo...

On this week’s episode, we welcome Ryan Estrada , an artist, author, and adventurer who co-wrote the Banned Book Club , a fascinating graphic novel detailing his wife's experience in the 1980s of reading banned books in South Korea. We covered a lot of ground in our conversation: how to market your book to multiple demographics and audiences, finding passionate supporters or readers, maintain...

Our guest for today is a good friend of mine, Scott Lorenz , with an amazing history and expertise as a book publicist. Scott also serves as the President of Westwind Communications, a distinguished public relations and marketing agency that specializes in providing strategic PR and marketing services tailored to professionals such as Doctors, Lawyers, Authors, Startups, and Entrepreneurs. He has...

In today's episode we welcome back Michael Drew a close friend of mine and a significantly towering figure in the realm of publishing, with a rich background having worked in different roles in traditional publishing, including Bard Press. Michael has has been instrumental and helped many famous authors launch successful books, such as T. Harv Ecker and Marshall Goldsmith. His expertise far e...

We explore the extensive and varied experiences of soon-to-be Dr. Laura Briggs with her background in business administration. Her 10 years of experience writing copy for law firms and producing SEO material have made her a remarkable figure in the field. As an accomplished author with multiple books published, Laura freely imparts her invaluable expertise in the dynamic world of book marketing st...

In this episode, we welcome Laura Briggs, a dynamic figure empowering the freelance generation. Laura has been crucial in assisting independent contractors in realizing their aspirations of becoming business owners through her writing, mentoring, and public speaking. Earning $200,000 as a freelancer in 2018, Laura's proficiency in her field is truly evident and demonstrated by her remarkable...