Before The Bestseller

We’re back with episode 14 of our Before the Bestseller book series, where we dive into one of the most creative parts of the book, the section where we talk about bold, outside-the-box marketing moves. This is for the moments when standard strategies just don’t cut it and you're ready to try something a little more daring. We’ll explore how some bestselling authors turned unexpected tactics...

Today, we’re diving into episode 13 of our 18-part series Before the Bestseller , where we’re putting the entire audiobook up on our podcast for the dedicated listeners who make this possible. This episode focuses on one of the hardest things for authors to gather over time: ratings and reviews. We dive deep into the practical details of why Amazon ratings matter so much, the difference between st...

Welcome back to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! We’re now on Episode 12, which covers Chapters 33 and 34 of Before the Bestseller . Some authors build launch plans. Others just start handing out books. In this episode, we look at two very different approaches that helped nonfiction authors gain serious...

What happens when your podcast interviews actually move the needle on book sales? In episode 11 of our 18-part book series, we dig into how to land better podcast guest spots and make them count. From targeting the right shows to crafting a pitch that actually gets noticed, you’ll get a behind-the-scenes look at how authors can turn interviews into real traction. You’ll also hear how to avoid wast...

We’re in the second half of the book series and continue our journey through Before the Bestseller , focusing on one of the trickier parts of book marketing: organic social media. In this episode, we explore how several nonfiction authors have approached social media in very different ways. These are real case studies—authors who built audiences without running ads, chasing trends, or turning into...

Welcome back to Chapter 30 and Episode 9 of the book, Before the Bestseller ,  where we break down the audiobook and dive deeper into what it takes to successfully launch a nonfiction book. From high-visibility platforms to behind-the-scenes approaches, this episode opens the door to tactics beyond the basics and paid methods that could truly make a difference.  In this episode, we unpack a handfu...

In Episode 8 of the Before the Bestseller book series, we dive deep into Chapter 29, your go-to blueprint for running high-performing Meta (Facebook) ads for nonfiction authors. Despite big shifts in privacy policies and targeting limitations, Meta ads remain a powerful force for book marketing when used strategically. This episode distills insights from our own chief marketing scientist, Laura Ru...

Amazon is where nonfiction books break out, take off, or quietly disappear—and understanding why can give your book a serious edge. In this episode, we go deep into the world of Amazon ads and unpack the invisible mechanics behind one of the most powerful discovery tools in publishing. What actually happens when someone searches for a book like yours? How does Amazon decide whose book to show, and...

Most authors try to sell their book from day one. But what if the smartest move you could make was giving it away—for free?  In this episode of Before the Bestseller Book Series, we explore one of the most underused and misunderstood tools in the book marketing playbook: free reader seeding. This isn’t about mass giveaways with no purpose—it’s about getting your book into the hands of real readers...

In this episode of Before the Bestseller , we walk through exactly how to use your email list to build momentum, create consistent engagement, and convert attention into actual book sales. If you're launching a nonfiction book, your email list isn’t optional—it’s the foundation of your marketing strategy. This is Chapter 25 of the audiobook, episode 5 of our book series, and it’s all about tu...

In this episode, we wrap up Part 2 of the book, Before The Bestseller , by exploring one of the most underrated book marketing strategies: knowing exactly who your book is for and how to reach them. We dive deep into how to define your ideal reader and build clear, actionable reader personas that go beyond vague categories—think specific, targeted groups that truly resonate with your message. You’...

In this episode of Before the Bestseller Podcast Series , we dive into one of the most underestimated keys to sustainable book marketing: building a team. Whether you’re juggling social media, podcast pitching, newsletter writing, or event outreach—trying to do it all yourself is a fast track to burnout. From hiring international virtual assistants to collaborating with expert marketers, you'...

Welcome back to our 18-episode bite-sized book marketing series! In this episode, we’re diving into part 2 of the book Before The Bestseller, covering chapters 14 through 19, and breaking down exactly how to make your book marketing easier, smarter, and actually worth your time.  You’ll learn: The Wheel of Fortune Method: A simple way to turn scattered content into steady progress.  Why random act...

Welcome to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! Over the next 18 episodes, you'll get practical, proven strategies from everything I've learned — marketing books, spending over $10 million on campaigns, and working with hundreds of authors over the past six years. Each episode delivers a short, po...

Chris Jordan is back on the show, and as always, he’s bringing fresh perspectives on how to navigate the shifting landscape of LinkedIn and digital content. Chris is a Content Strategist & Ghostwriter for B2B Founders who’s worked alongside some of the most influential thought leaders out there, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, and many others...

We're excited to welcome back a familiar voice to the show, as Chris Jordan returns to share even more insights and strategies with us. Chris has worked with some of the biggest thought leaders in the industry, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, Brandon Turner, and many more. As a Content Strategist, speaker, and podcast producer, he’s helped s...

In this episode, we’re back with Catherine Duncan as she shares her unique journey through the ups and downs of book promotion. From navigating social media and securing podcast appearances to landing coveted TV spots and organizing book signings, Catherine’s approach to marketing her book is refreshingly authentic and packed with valuable insights. Catherine is an Integrative Spiritual Consultant...

In this episode, we sit down with Catherine Duncan , a board-certified chaplain, spiritual director, and author of Everyday Awakening . Catherine shares her powerful journey from surviving childhood cancer to becoming a compassionate chaplain and healer. We dive deep into the spiritual practices and life lessons Catherine has learned while helping thousands of people through their end-of-life expe...

In this episode, we dive into the journey of Eric Jorgenson , entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of Naval Ravikant —a book that has captivated readers worldwide, selling over 1 million copies in various formats and languages. Eric shares insights from his own experience, whether it's about making complex ideas more accessible or balancing bu...

Today, we're joined by Eric Jorgensen , a writer, entrepreneur, and the author of The Almanack of Naval Ravikant . Eric has a unique ability to take complex ideas and turn them into practical insights on business, personal development, and the power of curating valuable knowledge. In this conversation, we explore Eric’s journey—from the ideas that first inspired him to how he evolved into a w...

In this episode, we’re catching up with Garrett Gunderson as he shares his journey to becoming a successful author, having sold over half a million copies of his books like Killing Sacred Cows , What Would the Rockefellers Do? , and Money Unmasked . He opens up about what helped him get there, including the importance of building solid relationships with industry pros, using personal connections,...

In this episode, we sit down with Garrett Gunderson to explore the myths and misconceptions that often hold people back when it comes to money and financial freedom. Garrett, a financial expert and entrepreneur who became a multimillionaire by the age of twenty-six, is the author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity and co-author of Curriculum...

Today we're doing something a bit different from our usual episodes. Throughout the week, I have conversations with many authors, and I thought it would be valuable to share some of those discussions with you. You might hear something that sparks a new idea or something that resonates with your own journey. This way, you'll get a glimpse into the real-life strategies authors are using to...

In this episode, we dive into the world of book marketing with Brad Stulberg, bestselling author of Master of Change and The Practice of Groundedness . Brad takes us through his journey from a management consultant to a successful writer, sharing the game-changing marketing strategies that helped him sell over 100,000 copies of his books. Whether you're just starting out or looking to take yo...

We’re kicking off 2025 by diving deep into powerful lessons on personal growth, embracing change, and building resilience, all inspired by Brad Stulberg ’s book Master of Change . Brad is a professor at the University of Michigan, co-founder of The Growth Equation (a platform helping high performers achieve sustainable excellence and success), and the author of multiple successful books, including...