Before The Bestseller

I wanted to ask Perry what the 80/20 was for the marketing of his book, what were the activities that actually sold his books? And that’s why I have the privilege of welcoming Perry Marshall back to the show. — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon...

The 80/20 principal (or Pareto Principle as it’s also known by) is the idea that 80%  of consequences come from 20% of the causes. This can be applied to  the effort you apply to something, or the fact that the top 20% of the population has 80% of the wealth. Perry Marshall is the guy that applied this concept to business. Essentially, 80% of your revenue comes from 20% of your products. Or 80% of...

Brendan Kane is back on to talk with us about how he leveraged social media to get his book deal and then sell hundreds of thousands of copies of his books. — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here...

Odds are you’ve seen at least 1 piece of content, whether on FB, Instagram, LinkedIn, or Tik Tok that this next guest has created. That’s because Brendan Kane and his team have racked up an impressive 60 billion views and 100+ million followers for the content they have worked on. Basically, if social media was a science, Brendan Kane would be the lead scientist. He helped Taylor Swift rebrand her...

The Big Leap sells more copies every year and so I wanted to learn from Gay about how to write a book that does just that, along with diving deeper into his author career. In this episode, where we have Gay back on the show, we dive into the author career of one of the greats, along with the marketing that helped get him there.  — Subscribe and leave a review. Your support helps more people discov...

Last November in particular...I crashed and burned from working 80+ weeks for 6 months straight on getting my business off the ground.   A friend of mine, Dave Chesson, recommended to me Gays book a month or so earlier.   Working through my burnout, having an employee completely ghost me, and needing to drive a dog across the country, it was no coincidence that when a flight I was on, headed back...

Oh my god you must meet today's guest, Qat Wanders. She’s one of my all time favorite people, bestselling fiction and non fiction author of over 80 books, 7 figure business owner, and used to work in the circus. Yes, you heard that right. We were introduced a while back by a fellow connection but nothing came of it. I was listening to one of my favorite shows, The Self Publishing School Podca...

Joanna Penn and Indie publishing go together like sunshine and solar panels. If you can’t tell, I just made that up. Joanna Penn was early to the indie publishing game and has benefited greatly from the early belief that it was the future.  She has over 30 books in multiple pen names both fiction and nonfiction, runs the highly adored TheCreativePenn.com blog, and has possibly the longest running...

If there’s one thing you should know by now, it’s that everyone we have on here is a master marketer or has one of their team. Joanna is a master marketer so in this episode we go deep into the nuts and bolts of the marketing that’s allowed her to make a full time living from writing. — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — G...

It wouldn’t look too great if a book about marketing didn’t sell well.  Luckily that’s not the case here with hundreds of thousands of copies sold and over 5000 reviews on Amazon, Allan Dib wrote a book which continues to sell better and better years after it’s launch. I want to know why that is and what Allan Dib is currently doing to keep momentum going for the One Page Marketing Plan. In this e...

The One Page marketing plan has a global following. The book has over 5,000 reviews on Amazon and is still a bestseller, years on from its launch. Allan Dib makes marketing palatable for the average business owner who has a great product or service but no idea how to get it to market.  Like Allan says, it’s not a revolution in marketing but it is a revolution in marketing implementation because as...

Daniel Pink is one of the biggest authors we’ve had on this show. I'm incredibly grateful for his willing ness to come on and share his wisdom but one of the great parts of interviewing an author about their book is also to interview them about how they became the NYT bestselling author they are today.  I wanted a blueprint from Daniel on how any one of us with a desire for a greater impact i...

I’ve been following this next guest for almost a decade.  From his book When, to his most well known book, Drive, Daniel Pink constantly takes complex topics, performs a ton of research on the topic, and then distills it into a framework that we then get to use to make our lives better. He’s done this with selling, our internal timing system, our drive, and now he’s done this with regret. In this...

Marie Kondo, Eckhart Tolle, Deepak Chopra, Jack Canfield. T hese are just a few of the names of which today’s guest has represented as a literary agent.   He has personally placed more than 5000 titles with dozens of publishers. He’s also the founder of Waterside Productions Inc. which stemmed from his great grandfathers publishing business - founded during the great depression printing study guid...

In this episode of the how, we talk about how John retired at 32 with his books, how he’s built his youtube channel to over 200,000 subscribers, and how he’s now using his latest book, Self Confidence for men as a lead generation tool for his bulldog mindset courses. It’s great to hear from people who have accomplished such great things but what I try to focus on in these how episodes is exactly w...

Last episode - Kary helped us to stop from being hacked by the modern world. This week he tells us how he’s sold the 10s of thousands of books he has, and used them to propel is brand and business. He’s also the founder of Igniting Souls Publishing where they’ve worked with authors like Dan Sullivan, Justin Donald, Jim Edwards, and many others so I thought he’d be a fantastic resource on what actu...

John Sonmez is most well known for The Complete Software Developer's Career Guide which has over 800 reviews on Amazon. He's also the founder of the Simple Programmer blog and YouTube channel, where he reaches 1.4 million software developers yearly with a central message: Technical skills alone aren't enough for a successful career—or life. He transitioned from writing about program...

Tyler Wagner is the founder of Authors Unite where they’ve helped hundreds of authors become WSJ bestsellers.  After learning how to self publish back in the early days of Amazon publishing - he’s build an empire helping others do the same.  I wanted to know what it takes to become a WSJ bestselling author so I brought on Tyler to talk about their exact system for doing so. He's also a crazy...

You’re sitting down either at a dinner or in a presentation with your boss and you feel a buzz in your pocket. You reach down to grab your phone to see what notification has popped up and realize there’s no notification.  You just experienced a ghost buzz. We’re so used to our phones buzzing all the time that we’re actually now feeling buzzes when we’re not even getting a text.  This is just one o...

In this episode we have our second interview with Mike Cohen about how he actually sold 10,000 copies of Neurofeedback 101. According to publishers weekly, the average book in America sells about 500 copies, multiply that by 20 and you’ll get the number of copies the Neurofeedback has sold. For those of you interested in writing a book - here’s how you write and market something that sells more th...

Welcome back to Before the Bestseller. Moving forward I’m going to release two episodes for each author, the what - meaning we talk about the content of the book and the how - how the author actually became not just an author but a bestselling author. Listeners who just want to hear from their favorite authors can listen to the what and those who want to listen to the how can listen to those and i...

My guest today is the 8th bestselling author in the world at the time of this recording. His name is Bessel van der Kolk M.D. and his book is The Body Keeps the Score. Odds are that you may have heard of this book. Originally released in September of 2014 - that’s over 7 years ago. Each year the book sells more and more and has become a global sensation, gaining fandom in eastern and western socie...

Amy Lyle is the bestselling author of The Book of Failures and We’re All a Mess, It's Okay. Her story is completely unique from anyone else's we’ve had on the show, from how she marketed her books, to the reasons for writing them. Her book launch cost as much as a wedding, where she had over 300 people physically show up. She also isn’t afraid of getting down and dirty with optimizing th...

Ed Rush is a 5 X bestselling author who knows what it’s like to have a book in the top 20 books on all of Amazon. His books have sold 10s of thousands of copies and he’s the master of converting readers into followers.  But he’s not just an author Ed flew in his combat career as a decorated F-18 pilot, which included over 50 combat missions and 2 tours to Iraq. While in the Marines, Ed served as t...

Today's guest wrote The First 90 Days , which since its release in November of 2003, has sold over 1.5 million copies. Mention The First 90 Days to anyone in a leadership, management, or HR role and they'll nod while saying,  “I’ve read it and annotated it with highlights, writing in the margins, and my copies filled with sticky notes.” It was on the Business Week's best-seller list...