Beer Branding Trends

Points of discussion: 1. 2024 Beer Branding Trends Report 2. How we built the Cold Drinking Beer brand 3. Time Traveling with the Beer Can Archaeologist   - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the...

Points of discussion: 1. 2024 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Rebranding NoDa Brewing [Case study] 2. NoDa Brewing   - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbr...

Points of discussion: 1. 2024 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. 2024 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. 2024 Craft Beer Branding Trends 2. Join the Beer Branding Trends Newsletter to receive exclusive insights 3. How to design better merch 4. How to scale the Sub Brand Ladder 5. Modular Brand Identity Systems 6. Hop Water - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way...

Points of discussion: 1. Our wonderful travel experience headed out to CiderCon.  2. Hard Cider segment overview 3. There are several multi-regional cideries that would land in the top 50 breweries by production volume   4. All eyes on Angry Orchard (and Boston Beer's quizzical lack of investment in the brand) 5. Defining Hard Cider  6. Should your brewery launch a Hard Cider?  7. Brand Architectu...

Points of discussion: 1. Building the Cold Drinking Beer Brand . [Case Study] 2. The Virginia Beer Co. - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past...

Listener submitted questions: 1. Can a brewery handle its rebrand in-house or should this always be outsourced? 2. Does CODO prefer branding new breweries or rebranding established ones?  3. Did CODO ever considering opening a brewery? Plus, what beverage category would we launch right now if we were in the market to?  4. Do you think it's worth putting the Brewers Association's Independent Seal o...

Points of discussion: 1. Should all brewery rebrands lead to growth? 2. On Fat Rare and Samuel Adams' recent rebrands.  3. Various reasons for rebranding we've heard from our clients: - “Our packaging is all over the place visually. And with 25+ new releases per year, it's always getting worse.”  - "We've got multiple locations now and want to develop a consistent look and experience that spans th...

Points of discussion: 1. What is a Branded House? 2. In defense of the Branded House [BBT Newsletter] 3. Beverage Brand Architecture Continuum 4. The Branded House for the new brewery  5. The Branded House for an established brewery coming out of a rebrand  6. Mission Brewing's rebrand as an example   - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or que...

Points of discussion: 1. "Do you think this will be a rebrand or a refresh?" 2. Craft Beer, Rebranded - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past...

Points of discussion: 1. Cody is too jacked. It's distracting. 2. Start building your email newsletter list. 3. Start emailing your list. (Revelatory!) 4. Build a *rough* content marketing plan. 5. Build your media library 6. Intellectual Property hygiene 7. Take care of yourself. (Yes, you.) - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you...

Points of discussion: 1. What is a Legacy Brewery? [BBT Newsletter] 2. Traditionally defined as ~25+ years old 3. CODO defines a Legacy Brewery as any group that came to market around the start of the craft beer boom in 2010 4. The amount of breweries that opened in your market after you is more important than your overall age 5. Advice for Legacy Breweries  6. Lean into your historicity  - Learn...

Points of discussion: 1. Embracing the Staggered Rebrand Launch [BBT Newsletter] 2. Craft Beer, Rebranded   3. Triage your key brands  4. Mind (and manage) your public messaging & storytelling  5. Launch your digital footprint now 6. Launch your new mech now 7. On "prolonging the magic" 8. Take a deep breath. Will anyone remember? 9. What revenue / profit are you leaving on the table by not launch...

Points of discussion: 1. How to design better merch [BBT Newsletter] 2. Your merch is a direct reflection of your business  3. Your merch can reinforce your positioning and brand story  4. So what style of XYZ (a shirt or hat) should you offer? 5. Think beyond your primary logo (give your fans winks & nods) 6. Create merch drops & scarcity  7. Create a beautiful retail footprint (please exit throu...

Points of discussion: Cody and Isaac remark on CODO's 14th anniversary without much fanfare. — Q1: Did design school prepare you for running a business? Q2: I just got done listening to your podcast episode on naming a brewery . My question to you is how many names do you provide a client? I recently provided 35 to a client for their own personal brand. Do you think that's too many or too little?...

Points of discussion: 1. https://beerbrandingtrends.com/how-to-future-proof-your-brand/ 2. Consistency, Relevancy and Advertising $$$  3. A compelling point of view and immutable cultural relevance 4. What dragon are you slaying? 5. Cody rocks a grim reaper air freshener? 6. On simple, iconic marks (+ a limited color palette and consistent iconography) 7. And then spend hundreds of millions of dol...

Points of discussion: 1. How has the in-house vs. external agency dynamic evolved over the last decade. 2. Why are designers such assholes? (Were we born this way?) 3. Why we advocate for breweries to build in-house teams. 4. “Look how the massacred my boy.” 5. A few common arrangements between in-house groups and an external agency (strategy + execution, strategy + some execution, all strategy an...

Points of discussion: 1. Why are people historically apprehensive about working with an agency that isn’t local to them? 2. The biggest concern—how will we learn about your brewery’s culture and market if we’re not from your state? 3. This begin with thorough kickoff homework—art direction, competitive set audit and possible brand audit work. 4. Travel us the easiest way to navigate this issue. Bu...

Points of discussion: 1. How to Scale the Sub Brand Ladder [Newsletter] 2. Your Band Architecture isn't a static thing. 3. You can scale up and down the Beverage Brand Architecture Continuum over time. 4. How to develop a fanciful brand name [Podcast] 5. Fernson Brewing's package refresh 6. Sub Brands vs. Endorsed Brands [Newsletter] 7. Common Line Extensions (in 2023): IPA > Hazy IPA > Imperial H...

Points of discussion: 1. Sub Brand Summer, Pt. 1: Sub Brands. So hot right now. [Beer Branding Trends Newsletter] 2. Sub Brand Summer, Pt. 2: Sub Brands vs. Endorsed Brands (a closer look) [Beer Branding Trends Newsletter] 3. CODO's 2023 Beer Branding Trends Review 4. The role of the parent brand in Brand Architecture 4. Beverage Brand Architecture Continuum 5. Beverage Extension Assessment Tool (...

Points of discussion: 1. Sub Brands. So hot right now. [Beer Branding Trends Newsletter] 2. CODO's 2023 Beer Branding Trends Review - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Ne...

Points of discussion: 1. Evolution vs. Revolution 2. What is a package refresh? 3. Why (and when) do breweries do this? 4. Common pain points that lead to package refreshes  5. Common goals and objectives in these projects  6. On hierarchy and packaging hierarchy 7. What if a brewery has a terrible logo and wants to keep it? - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.c...

Points of discussion: 1. Fernson Brewing 2. Beer & Loathing Across the Lonesome Prairie 3. How has Fernson's identity shifted over the last 8 years?  4. Fernson's thoughts on Brand Voice 5. Monolithic naming vs. Fanciful Names and Sub Brands 6. Why Fernson started naming beers  7. How this move sets Fernson up for future Line Extensions and Sub Brands - Learn more at: www.craftbeerrebranded.com /...