CODO Design
Beer Branding Trends
Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies. Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer. Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer...
Author
CODO Design
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
116 - A conversation with Firestone Walker 07.07.2026 32:54
Points of discussion: 1. Firestone Walker 2. House of Brands 3. Lifestyle Brands - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerb...
115 - The surprising power of nostalgia in beer branding 23.06.2026 26:56
Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtr...
114 - Rethinking Hard Tea: How Big Ditch Brewing built Jest, a brand with a clear point of view 09.06.2026 27:36
Points of discussion: 1. How we built the Jest Hard Tea brand [Case study] 2. Big Ditch Brewing - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issu...
113 - The Half & Half opportunity 02.06.2026 12:11
Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtr...
112 - The case for — and against — hyper provenance 19.05.2026 24:04
Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtr...
111 - Welcome to Function 2.0 05.05.2026 39:24
Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtr...
110 - The rise — and risk — of light flagship extensions 21.04.2026 29:59
Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtr...
109 - The hidden risk of launching an NA brand 07.04.2026 15:34
Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtr...
108 - The evolving role of beer style names in brand positioning 24.03.2026 21:48
Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtr...
107 - Small Beer, big opportunity? 10.03.2026 32:00
Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtr...
106 - CODO's 2026 Beer Branding Trends Overview 02.03.2026 1:26:47
Points of discussion: 1. CODO Design's 2026 Beer Branding Trends Report - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtr...
105 - How CODO Rebranded Countermeasures (Feat. Austin Sawyer) 17.02.2026 56:24
Points of discussion: 1. How CODO Rebranded Countermeasures [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingt...
104 - What to do when your brewery's brand name doesn't travel 03.02.2026 14:54
Points of discussion: 1. Acquired 2. How we built the Cold Drinking Beer brand 3. How we refreshed Ore Dock's brand 4. How we refreshed Fernson's packaging - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the...
103 - Rebranding one of Ontario’s largest breweries (feat. Natasha and Hannah of Cowbell Brewing) 20.01.2026 1:07:46
Points of discussion: 1. How we rebranded Cowbell Brewing [Full Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandi...
102 - Sub Brand Use Cases for your Brewery 06.01.2026 14:39
Points of discussion: 1. Sub Brand Use Cases for Your Brewery [BBT Newsletter] 2. In-house with Rhinegeist 3. On the perils of releasing a budget brand [BBT Newsletter] 4. How we built the Cold Drinking Beer brand [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign...
101 - Q&A: Rebrand for new markets? Templates vs. custom art? Keep (or fire) your OG designer? Plus, tangents! 02.12.2025 31:57
Points of discussion: Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience? Q2: Is a full rebrand typically more effective, or can a strategic refresh of the existing identity be enough? Q3: If a company has worked with the same designer for years and is thinking about a brand refresh, how can they evaluate whether that OG designer is still...
100 - Repositioning Your Parent Brand (for better or worse) 18.11.2025 15:42
Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
099 - Bump Williams Consulting on beer pricing tiers, ABV math and how to navigate the new Bev Alc landscape 04.11.2025 58:05
Points of discussion: 1. How to price your beer with Bump Williams Consulting - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbran...
098 - How we Refreshed MAP Brewing's Brand (feat. Loy & PK from MAP) 21.10.2025 47:20
Points of discussion: 1. How CODO refreshed MAP Brewing brand - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
097 - Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A 07.10.2025 42:24
Points of discussion: 1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A 2. How we refreshed Malibu Brewing's package design 3. How we rebranded Wachusett Brewing - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food a...
096 - Acquired: So You Bought a Brewery. Now What? 23.09.2025 31:34
Points of discussion: 1. Acquired - So you bought a brewery. Now what? 2. Defining your Brand Equity: Fast & Slow 3. Embrace the "Staggered" rebrand launch 4. When to jettison your Brand Equity 5. A designer & a lawyer walk into a brewery - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way...
095 - Introducing - Acquired: Your branding playbook for craft beer M&A 09.09.2025 26:48
Points of discussion: 1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now 2. Is a House of Brand right for your brewery? [BBT Newsletter] 3. Rebranding Wachusett [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev indus...
094 - How to de-risk your brewery's rebrand 26.08.2025 32:40
Points of discussion: 1. How to de-risk your brewery's rebrand [BBT Newsletter] 2. Email: isaac@cododesign.com to discuss your brewery's rebrand 3. Craft Beer, Rebranded [book bundle] 4. Organizing your internal team ahead of a rebrand [BBT Newsletter] - EAT YOUR VEGGIES! 5. Package Refresh Series 6. Defining your Brand Equity, fast & slow [BBT Newsletter] - Learn more at: www.craftbeerrebrande...
093 - Are fancifully named beers Sub Brands? 12.08.2025 12:14
Points of discussion: 1. Are fancifully-named beers Sub Brands? [BBT Newsletter] 2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series) 3. The role of the parent brand in Brand Architecture [ Beyond Beer Handbook ] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cod...
092 - Branding Comma, a mindful Cannabis beer (feat. Kevin Waltermire) 29.07.2025 42:44
Points of discussion: 1. Branding Comma, a mindful cannabis beer [Case Study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbra...
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