Beer Branding Trends

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Can you Line Extend to a different style? - [ BBT Newsletter ] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: ww...

Points of discussion: — Read the 2025 Beer Branding Trends Report here: https://cododesign.com/2025-beer-branding-trends-review/ — Q1: How often do you think a brewery should be refreshing its packaging? You said every four or five years in the article, but what if things are going well by that time? Does it still make sense to refresh your packaging if sales are strong and you’re happy with how e...

Points of discussion: 1. 2025 Beer Branding Trends Review   - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. 2025 Beer Branding Trends Review   - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. 2025 Beer Branding Trends Review   - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. 2025 Beer Branding Trends Review   - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. 2025 Beer Branding Trend Review - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

Points of discussion: 1. Rebranding Wachusett Brewing [Case study] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends....

Points of discussion: 1. How to get your packaging hierarchy dialed in [ BBT Newsletter ] 2. Why are you refreshing your packaging? 3. Frame your brewery's Brand Strategy, portfolio and Brand Architecture   4. Different info types you have to include + some nice-to-haves  5. Are you seeing "Stand-up Skinny" merchandising in your market? 6. We're designing packaging to sell beer, not win awards.  7...

Points of discussion: 1. How CODO Refreshed Malibu Brewing's package design - [Case Study] 2. Malibu Brewing - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access al...

Points of discussion: 1. How we refreshed the Alewerks Brewing brand - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrend...

Points of discussion: 1. Endorsed Brand vs. New Brand [BBT Newsletter] 2. How we built the Cold Drinking Beer brand Case Study + Podcast 3. Shout out to everyone out there smashing a Paul Blart Jort Force Hazy Triple Mango IPA® by Voodoo Ranger on your way to work. - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the s...

Points of discussion: 1. Question from a BBT subscriber  2. A strong brand builds enterprise value 3. Your brand is a platform  4. A compelling brand set the stage for co-branding opportunities  5. This all art directs your look and feel 6. A strong brand helps you attract and retain great talent  7. A heartwarming story about a CODO mom (and how we fired her son?) - Learn more at: www.craftbeerre...

Points of discussion: 1. How to Tame Rotation Nation [Newsletter] 2. Left Field Brewery - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: ww...

Points of discussion: 1. McLaughlin PC's website + matthew@mclaughlinpc.com - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandi...

Points of discussion: 1. How we helped AleSmith launch a Hard Cider Brand - [Case Study ] 2. AleSmith Brewing 3. Let's talk hard cider - [BBT Newsletter] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the B...

Points of discussion: 1. Package Refresh Series, Issue 3: How to Successfully Refresh Your BRewery's Packaging 2. Staggered Rebrand Launch [Podcast] 3. Email Isaac to discuss your package refresh: isaac@cododesign.com  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - J...

Points of discussion: 1. Package Refresh Series, Issue 2: Package Refreshes vs. Brand Refreshes (vs. Rebrands) 2. Email Isaac to discuss your brewery's package refresh: isaac@cododesign.com - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev indus...

Points of discussion: 1. Why are package refreshes so hot right now? 2. Here’s our series thesis:  There are more breweries today in the US than anytime in history, yet consumers are drinking  less  beer. This has led to flat-to-declining sales for breweries of all sizes across the country. The fallout? Marketing budgets are tighter than ever. But this comes at a time when investing in your brandi...

Points of discussion: 1. What is a Brand Essence? 2. Brand Strategy vs. business strategy  3. Examples of Brand Essences 4. Can these become public facing? 5. Brand Essences and Mood Boards ensure a smooth transition from strategy to design 6. Mood Boards serve as a phenomenal rapid prototyping tool - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or quest...

Points of discussion: > The Beyond Beer Handbook 1. We should have expanded the book's scope 2. We should have spent more time explaining how your brewery can (and should) develop a Brand Architecture Map 3. Brand Architecture is an invaluable tool for future proofing your portfolio 4. Sub / Endorsed Brands are a clutch tool for safely expanding your brewery’s brand 5. We didn’t spend enough time...

Points of discussion: 1. When to Jettison your Brand Equity [Newsletter] 2. If your current look is actively hurting your business 3. If your current identity doesn't accurately represent where you want to take your business in the future  4. If you're making, or planning to make major changes within your company  5. If you’re self conscious of your branding or packaging  6. You're making some Bra...

Points of discussion: 1. Leverage your brand or start a new one? (CODO's CBC presentation) - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at:...

Points of discussion: CODO Design's 2024 Beer Branding Trends Report - 1. Can a smaller brewery actually pull off a craft lager brand? 2A. What’s the best packaging format for Hop Water? 2B. Why hasn’t ABI released a Hop Water? 3. What does the beer industry look like in 2030? (Hot takes only.) 4. Is fudging a beer's style as a positioning tool disingenuous? 5. Do you have any thoughts on the Bud...