Sandra van der Lee

Becoming Unapologetic

Business EN ↓ 57 episodes

This is the podcast for entrepreneurs that are ready to create a business that works for them. The secret to multi 6-figure success? It’s owning who you are, building offers that benefit you and your clients, and courageously showing up for your business and your life. Host and 2 time 6-figure business owner Sandra van der Lee boldly shares strategies to improve your business, sales, and life. If you’re ready to build your unapologetic business, tune in for snappy solo episodes and interviews with big impact.

Author

Sandra van der Lee

Category

Business

Podcast website

sandravanderlee.com

Latest episode

Aug 4, 2025

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Episodes

July 2025 Income Report: Find Out How My Membership Launch Went + My Affiliate Earnings 04.08.2025

In July, I embarked on a new business model focusing on membership and affiliate sales to prepare for my upcoming wedding and family expansion. I go deep into my membership launch and will share exactly how much affiliate income I generated. 00:00 Introduction: A New Business Era 00:40 Why Income Reports 01:29 Membership Launch Review: List Growth Lab 02:22 July Highlights 05:31 Affiliate Marketin...

Passive Income Pivot: Why I'm Overhauling My Business Model + What that Means for You 25.07.2025

Hey everyone! I'm super excited to be back on YouTube and the podcast with a fab topic. Today, I'm talking about the big pivot I'm making in my business towards passive income and why I started the List Growth Lab membership . I'll share the personal reasons behind this shift, including planning for a potential family with my fiancé, James.  We’ll dive into the nonsense of pass...

EP 54: OH NO, It's not working! Now what? 10.07.2024

Hey there, it's Sandra van der Lee, and in this episode of "Becoming Unapologetic," we're diving into the frustrating feeling of "it's not working" in your business. I'll be sharing some personal stories and giving you the lowdown on how to shift out of this mindset. We'll chat about changing the story you tell yourself, going for those quick wins, and...

EP 53: My Damn Copy Template Shop is Closing! 26.06.2024

Hey there, it's your host Sandra van der Lee, and today I'm sharing some big news! I'm actually closing down my Damn Copy template shop - yeah, the one I've been running for the past three years. I'm spilling all the details about why I'm making this big decision and what it means for you as a listener. Tune in as I open up about the journey behind this move and the e...

EP52: Are You Putting in the Reps? 12.06.2024

Today, we're diving into the question: Are you putting in the reps? This episode is inspired by a real coaching session I had recently, and it's all about the grit, the grind, and the real work that goes into building a successful business. I'll be sharing some honest insights and no-nonsense advice based on personal experiences and real-world examples. We're talking about the...

EP 51: 7 Takeaways from Her Turn to Podcast Summit 05.06.2024

Hey there! I'm excited to bring you today's episode of Becoming Unapologetic. I recently attended the "Her Turn to Podcast" summit in Los Angeles, and today I'm going to share 7 valuable takeaways from this inspiring event. From considering a potential podcast name change to the deep, authentic relationships built through podcasting, I'll be diving into the insights a...

EP 50: Where You Are Right Now Says Nothing About Where You're Going Next 29.05.2024

Hey there, in this episode of Becoming Unapologetic, I'm getting real about my journey as I gear up to celebrate my 32nd birthday. I'm sharing some personal stories from past birthdays and journal entries that have taught me valuable lessons along the way. The big takeaway? It's all about appreciating where you are in life, even when things get tough. I'm here to remind you tha...

EP 49: A Sneak Preview of The Beyond Six Figures Micro Audio Summit 23.05.2024

Hey there, welcome to episode 49 of Becoming Unapologetic! This time, we're doing something a little different. I'm giving you an exclusive sneak peek into the Beyond Six Figures Micro Audio Summit launching May 30, 2024. I've gathered insights from 5 amazing entrepreneurs, and you're getting a taste of their interviews. We'll be diving into discussions about business mode...

EP 48: You Should ALWAYS Pre-Sell 15.05.2024

Let's talk about pre-selling. It may seem like taboo to some, but I'm here to tell you why it is a must. By pre-selling your products or services, you not only secure proof of concept (hello, money in the bank!) but also create an opportunity to exceed expectations.  And pre-sell doesn't mean we over-promise, in fact, I want you to do the opposite and under-promise so you can over-d...

EP 47: Payment Defaults and What to do About Them 08.05.2024

Ever wondered why some business owners tack on extra fees for payment plans? Well, it turns out there's a method to the madness. On average, a whopping 30% of folks who opt for payment plans never quite finish paying them off.  Wild, right? Here are three main takeaways to keep in mind when overcoming failed payments:  1. Mindset Matters: First things first, mindset is key. I'm a big bel...

EP 46: Recurring Revenue to Get Off the Money Rollercoaster 01.05.2024

You know, when you're eyeing that biggest month ever, it's like being at the edge of a cliff, isn't it? The rush, the thrill, wondering if you can take that leap and soar. Do you create something new? Do you launch into uncharted territory? Do you push with everything you've got? Or maybe it's about digging into your toolbox, reaching out to past clients, hustling up some...

EP45: Is 10x Easier Than 2x? 24.04.2024

On this episode of Becoming Unapologetic, I'm getting real about why aiming for 10x growth is way more exciting than just doubling your results. Inspired by the book "10x is Easier Than 2x" by Dan Sullivan, I'll be sharing some eye-opening insights from my own experiences and those of my clients. We'll chat about why playing it safe with modest goals might be holding you b...

EP 44: When's the last time you took time off because you could? 17.04.2024

Hey there, it's Sandra van der Lee, and I've got a new episode of Becoming Unapologetic for you. In this one, I'm getting real about the struggle to take time off for ourselves. I'll share my own experiences and discuss the importance of disconnecting and making time for personal enjoyment. I'll also be asking for your input, so be sure to tune in and join the conversation...

EP 43: My Clients Don't Have to Like Me 10.04.2024

Hey there, in this episode of Becoming Unapologetic, I'm diving into a topic that's close to my heart - the reality that my clients don't always have to like me. I'll be sharing some stories from my consulting and coaching work, and delving into the tricky balance of being honest with clients, even when it's tough. Join me as I explore the importance of prioritizing truth...

EP 42: How to Answer Any Business Question 03.04.2024

Hey there, welcome back to Becoming Unapologetic! In today's episode number 42, I'm spilling the secrets on how to answer any business question. I'll walk you through three game-changing questions that will help you tackle any decision with confidence.  Join my free Facebook Group Connect with me on Instagram

EP 41: Here's What I'm Creating Next and Why 27.03.2024

Hey, everyone! On this episode of 'Becoming Unapologetic', I'm spilling the beans on what I've been up to and what's coming next. I talk about why I decided to retire a bunch of my digital products and share my goal of simplifying and providing more support to entrepreneurs. I unveil my new program, "Skill Sell Profit," which is all about helping entrepreneurs bu...

EP 40: Why I Retired 80% of My Offers 20.03.2024

Hey there, Unapologetic fam! In this episode of Becoming Unapologetic, I bare it all and share why I decided to retire over 80% of my offers, products, and courses. I take you behind the scenes of my business assessment process, the tough decisions I had to make, and the liberating feeling of creating space for what's next. We'll dive into the stress and guilt of managing a long list of...

EP 39: Less But Better 13.03.2024

Hey there! In this episode, I'm diving into the concept of "less but better" and how it's shaped my life and business. I'll take you back to my time as a digital nomad in Bali and share how I learned the value of having fewer possessions and focusing on quality over quantity. Join me as I explore how this motto has influenced my work, relationships, and decision-making, an...

EP 38: What Makes an Offer High-End? 06.03.2024

Hey there, in this episode of Becoming Unapologetic, I dive into what it really means to offer a high-end service or product. I call out the all-too-common practice of slapping a hefty price tag on something and calling it high-end, even if the experience doesn't live up to the cost. I share how many entrepreneurs tend to think that adding more deliverables or time justifies raising their pri...

EP 37: Money Now or Money Later 28.02.2024

Welcome to this episode of Becoming Unapologetic, where I delve into the essential topic of "Money Now or Money Later". As someone with a background in economics, I discuss the concept of opportunity cost and its relevance to business decisions. I share personal anecdotes and thought-provoking questions, urging entrepreneurs to shift their focus toward building foundations for the future...

EP 36: Make Business Fun Again 21.02.2024

Hey there, welcome to episode 36 of Becoming Unapologetic! Today, I'm diving into a listener request about making business fun again. I'll be sharing some personal stories and challenging the idea that running a business has to be all serious and strategic. We'll explore some thought-provoking questions to help entrepreneurs identify what's sucking the fun out of their business...

EP 35: Optimizing for Happiness 14.02.2024

Hey there, it's Sandra van der Lee, and welcome back to another episode of Becoming Unapologetic. This time, I’m getting real about the pursuit of happiness and how it directly impacts us as entrepreneurs. I'll be sharing my own journey of starting a business for freedom, only to realize I was sacrificing the things that truly mattered to me. I'll talk about the importance of reasse...

EP 34: Are you constantly feeling behind? 07.02.2024

Hey there, it's time for another episode of Becoming Unapologetic with me, Sandra van der Lee. Today, we're diving into the all-too-relatable feeling of constantly being behind in our businesses. I'll be sharing my own experiences managing multiple companies and the struggles that come with feeling like there's always more to be done. I'll offer some practical tips and hon...

EP 33: Not All Clients Will See Results 31.01.2024

Hey there, welcome back to another unscripted episode of Becoming Unapologetic with me, Sandra van der Lee. In this episode, I want to talk about something that's been on my mind a lot lately – the fact that not all clients will see results. I'll be sharing insights from my own six years in online business and entrepreneurship, and discussing the impact of the online market on client out...

EP 32: I paid someone to set up a funnel and never used it?! 29.01.2024

Hey there, in this episode of Becoming Unapologetic, I'm getting real about all the stuff I've bought but never used. From a cringe-worthy course purchase to paying for funnels that sat there collecting digital dust, I share the hard-earned lessons from these experiences. It's all about understanding what works for me and making sure I get the whole package when I hire help. Plus, I...

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