Becoming Preferred

SEASON: 2 EPISODE: 21 Episode Overview: Most of us are making decisions driven by unconscious programming and we don't even realize it. We can try to work harder, push through and hustle to reach our goals, but what if we could get our subconscious mind on board to achieve success more quickly and easily?  My guest, Jenny Harkleroad, says it's not only possible, but much closer than we think....

SEASON: 2 EPISODE: 20 Episode Overview: The mind is the most powerful tool we have at our disposal. When you’re down and out, it takes a fighting spirit to keep going, and more importantly, something worth fighting for.  Aaron Volpatti is a former NHL player and a pioneer in visualization and performance mindset. Aaron joins us to discuss the true power of the human mind and what is possible...

SEASON: 2 EPISODE: 19 Episode Overview: As a leader, you have to manage other people, but first and foremost, you need to know how to effectively lead yourself. If you're ready to leave the bench and embrace the growth mindset towards leadership so that you can take your business or organization into the future, then you'll enjoy my conversation with author, speaker and leadership expert, Jason Mu...

SEASON: 2 EPISODE: 18 Episode Overview: Looking to give yourself an edge over the competition? We all know that relationship building is the key to success in life and business. It's who you know, not what you know, that can often make the difference.  To help us understand what they should teach you at Harvard Business School and how to professionally schmooze is author and speaker, Cody Low...

SEASON: 2 EPISODE: 17 Episode Overview: Do you ever feel stuck and feel like you’re sinking into mental quicksand? Does it often feel like you’re on a hamster wheel, doing the same thing every day and getting nowhere?  To help us understand how we can maintain our motivation, live more consciously, and continue our journey to our long-term goals, is “The Mayor of Motivation”, Eric Collier. Gu...

SEASON: 2 EPISODE: 16 Episode Overview: Building good credit is an essential part of your financial planning. In fact, good credit is key to your future success with money. Whether you are a business professional, entrepreneur, or have a side-gig, having and using credit appropriately and managing your finances is critical to your success. After all, credit is part of your financial power. To...

SEASON: 2 EPISODE: 15 Episode Overview: The idea that prestige is what people want most from a job is outdated. The priority has become what they need , which is a positive work culture where they feel seen, appreciated, and trusted.  How do we become the kind of leader that can foster this kind of authenticity? How can we target specific skills that foster connection? How can we create trust...

SEASON: 2 EPISODE: 14 Episode Overview: Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omni-channel customer experiences, brands are faced with a dilemma. Build the foundation for the future of customer relationships or lose relevancy in a crowded market. Doing this, however, is not without its challenges. While many enterprises...

SEASON: 2 EPISODE: 13 Episode Overview: From business leaders to rank and file workers, the competitive 24/7 world of heart stopping change has left many of us feeling in need of new tools to answer these questions: How do I engage more of my talent and that of the folks around me in meaningful work? What is the true meaning of the word resiliency, and how can I use it to my advantage? And why doe...

SEASON: 2 EPISODE: 12 Episode Overview: Are you ready to lead your team with greater effectiveness in a new world of work? In our world of constant technological and generational change, successful leadership requires transparency, parody, collaboration, and genuine connection with employees and customers.  If you're looking to shift your thinking around leadership to become effective in real...

SEASON: 2 EPISODE: 11 Episode Overview: Raising our game as communicators is the best way to make a difference in our careers and relationships, but it takes courage to find our voice, open up, and invite others to open up to us. Improved communication requires taking smart risks to question our beliefs, take a leap of faith, and build our bravery to make a greater impact in our personal relations...

SEASON: 2 EPISODE: 10 Episode Overview: If you're struggling to find new customers or clients and you're just not sure what you're doing wrong or how to fix the problem, you're not alone. Unfortunately, this isn't a problem that is going to solve itself or just go away. Spending more money to get the same mediocre results will only compound the problem. Imagine what it would be like to have a mess...

SEASON: 2 EPISODE: 9 Episode Overview: Need more ideal clients? Want to set more discovery calls and sales appointments? Want to overcome your resistance to cold calling and create a predictable sales machine that gets you more high value conversations and clients?  Then you're going to enjoy my conversation with author, speaker, and consultant, Scott Channell. Guest Bio:  Scott Channell...

SEASON: 2 EPISODE: 8 Episode Overview: Looking to sharpen your marketing message and cut through all the noise to win more clients? Are you winning the race for relevance? Your value proposition must be relevant to your prospects, or they won't give you the time of day.  It's not your prospect's job to figure out your value to them. It's your job to develop and communicate your value in a way...

SEASON: 2 EPISODE: 7 Episode Overview: According to the 2020 National Customer Rage Study, when complaining, 58% of customers got no, or limited satisfaction for their efforts, while 65% left filled with rage and frustration. This means that too many businesses are scripting, outsourcing, or seriously mishandling their customer service. They are missing a key point that customer complaints are a g...

SEASON: 2 EPISODE: 6 Episode Overview: Today’s marketplace is more competitive than ever. The way people buy has changed and salespeople and sales leaders need to understand the new rules for old tools if they are to be successful.  To help us understand how to evolve our salespeople and our sales leaders is author, speaker, and sales performance coach, Jim Pancero. Guest Bio:  If you ar...

SEASON: 2 EPISODE: 5 Episode Overview: More than 50% of sales pros regularly fail to achieve their annual sales targets. Corporations have invested generously in training, but it doesn't seem to be effective. Despite spending millions of dollars, they have not been able to solve the pervasive problem of low sales quota achievement. There is no other profession where this pattern of low performance...

SEASON: 2 EPISODE: 4 Episode Overview: Whether you’re presenting training programs, team meetings, or a sales pitch, you can present like a pro, deal with technological glitches, appear calm under pressure, and deliver value packed virtual presentations. If you want to learn how to make your online meetings as engaging as in-person you’re going to learn some helpful strategies and tactics in my co...

SEASON: 2 EPISODE: 3 Episode Overview: Leadership is not defined by your title or the size of your office. Leadership is defined by the difference you make, by your capacity to build leaders around you, and by results. Ready to find your voice, deepen your presence, and amplify your impact? You’re going to enjoy my conversation with best selling author, speaker, and coach, David Irvine. Guest Bio:...

SEASON: 2 EPISODE: 2 Episode Overview: Each year taking the time to rethink your business and your life will help you focus on what’s important, eliminate the distractions limiting your performance and create a framework from which you can grow beyond yourself. To help us understand what we should be rethinking is bestselling author, award winning speaker and popular coach, Jim Cathcart. Guest Bio...

SEASON: 2 EPISODE: 1 Episode Overview: Personal catastrophes are like earthquakes. They leave us too shaken to know what to do next. Afraid that every step we take might spark another upheaval. But we can learn to resist our human instinct to hide from challenges. If you want to learn how you can break through and thrive after a life altering setback, you're going to enjoy my conversation with int...

SEASON: 1 EPISODE: 36 The Becoming Preferred Podcast is all about helping you authentically differentiate yourself and stand out in a congested marketplace. Whether you are a business professional, an entrepreneur, a business owner, or just want to enhance your understanding, our goal is to expose you to subject matter experts that are active practitioners in their field and share insigh...

SEASON: 1 EPISODE: 35 Encore Episode Overview:   This week millions of people are processing the news of another loved and admired celebrity who died by suicide. No doubt, the world has lost too many people we love to mental health challenges. It can be difficult to understand or make sense of the news that somebody we looked up to, admired or touched our lives died from suicide.  ...

SEASON: 1 EPISODE: 34 Episode Overview: Looking to build a high performance sales team? Have a product or service to promote? Want to recession proof your business? If you envision productive new growth for your organization in a challenging marketplace, you're going to enjoy my conversation with Roy De Medeiros. Guest Bio:  Roy is the Founder of Fulkrem Management Group and has experience in...

SEASON: 1 EPISODE: 33 Episode Overview: Stacey Hall has coached thousands of entrepreneurs on how to attract sales, satisfaction, and success. She is a bestselling author, a TEDx presenter, and a leading social media marketing expert.  Stacey is founder of Success with Stacey Hall and of the groundbreaking social media marketing training program, Go for YES, and she just released her latest b...