Michael Vickers

Becoming Preferred

Business EN ↓ 200 episodes

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.

Author

Michael Vickers

Category

Business

Latest episode

Jul 6, 2026

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Episodes

David Irvine – Authentic Leadership 16.01.2023

SEASON: 2 EPISODE: 3 Episode Overview: Leadership is not defined by your title or the size of your office. Leadership is defined by the difference you make, by your capacity to build leaders around you, and by results. Ready to find your voice, deepen your presence, and amplify your impact? You’re going to enjoy my conversation with best selling author, speaker, and coach, David Irvine. Guest Bio:...

Jim Cathcart – Rethinking: Designing Your Path for Growth 09.01.2023

SEASON: 2 EPISODE: 2 Episode Overview: Each year taking the time to rethink your business and your life will help you focus on what’s important, eliminate the distractions limiting your performance and create a framework from which you can grow beyond yourself. To help us understand what we should be rethinking is bestselling author, award winning speaker and popular coach, Jim Cathcart. Guest Bio...

Vince Poscente – The Earthquake: Your Journey From Setback to Breakthrough 02.01.2023

SEASON: 2 EPISODE: 1 Episode Overview: Personal catastrophes are like earthquakes. They leave us too shaken to know what to do next. Afraid that every step we take might spark another upheaval. But we can learn to resist our human instinct to hide from challenges. If you want to learn how you can break through and thrive after a life altering setback, you're going to enjoy my conversation with int...

Becoming Preferred Season 1 Recap 26.12.2022

SEASON: 1 EPISODE: 36 The Becoming Preferred Podcast is all about helping you authentically differentiate yourself and stand out in a congested marketplace. Whether you are a business professional, an entrepreneur, a business owner, or just want to enhance your understanding, our goal is to expose you to subject matter experts that are active practitioners in their field and share insigh...

Encore Episode – Frank King – Suicide Prevention….Start the Conversation 19.12.2022

SEASON: 1 EPISODE: 35 Encore Episode Overview:   This week millions of people are processing the news of another loved and admired celebrity who died by suicide. No doubt, the world has lost too many people we love to mental health challenges. It can be difficult to understand or make sense of the news that somebody we looked up to, admired or touched our lives died from suicide.  ...

Roy De Medeiros – Creating Breakthrough Sales Growth 12.12.2022

SEASON: 1 EPISODE: 34 Episode Overview: Looking to build a high performance sales team? Have a product or service to promote? Want to recession proof your business? If you envision productive new growth for your organization in a challenging marketplace, you're going to enjoy my conversation with Roy De Medeiros. Guest Bio:  Roy is the Founder of Fulkrem Management Group and has experience in...

Stacey Hall – Selling From your Comfort Zone 05.12.2022

SEASON: 1 EPISODE: 33 Episode Overview: Stacey Hall has coached thousands of entrepreneurs on how to attract sales, satisfaction, and success. She is a bestselling author, a TEDx presenter, and a leading social media marketing expert.  Stacey is founder of Success with Stacey Hall and of the groundbreaking social media marketing training program, Go for YES, and she just released her latest b...

Dave Conway – Mindset and Sales Success 28.11.2022

SEASON: 1 EPISODE: 32 Episode Overview: Today’s marketplace can be tough and challenging. If you’re an entrepreneur, business professional or leader, looking to expand the power of your own thinking, and achieve goals you actually desire, then you’re going to enjoy my conversation with mindset and sales coach, Dave Conway. Guest Bio:  Dave Conway is a 7-figure entrepreneur and the founder of...

Joe Whitbread – Personal Branding: Maximize Your Social Media 21.11.2022

SEASON: 1 EPISODE: 31 Episode Overview: Branding is more than just your logo, slogan, product or service. It's more than just a business card or a resume. So what is it then? To learn more about personal and professional branding and how to do it right, is my guest, Joe Whitbread. Guest Bio:  Joe Whitbread started his career in broadcast journalism and took his first gig as an on-air personal...

Steve Hillis – Empower Your Team to Exceed Sales Goals and Maximize Profitability 14.11.2022

SEASON: 1 EPISODE: 30 Episode Overview: If you're looking for ways to empower your sales and service teams to exceed goals, develop a positive mindset, maximize their effectiveness and hold them accountable for their productivity, you're going to enjoy my conversation with coach, trainer, and personal leadership expert, Steve Hillis. Guest Bio:  Steve is a dedicated business professional spec...

Denise Galloni – Overcoming Obstacles to Find Your Voice 07.11.2022

SEASON: 1 EPISODE: 29 Episode Overview: If you're currently a leader in your organization or want to be a leader or a business owner, developing your leadership skills and focusing on what is important and how to prosper is always a priority.  My guest, author, speaker, and corporate consultant, Denise Galloni, is here to talk about how to find your voice, and the five keys to lead and empowe...

Todd Caponi – Transparency Sells Better Than Perfection 24.10.2022

SEASON: 1 EPISODE: 27 Episode Overview: The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons b...

John H Brennan – Emotional Intelligence: The Key to the Customer Experience 17.10.2022

SEASON: 1 EPISODE: 26 Episode Overview: Emotional intelligence or EI needs little introduction. It's no secret that EI is critical to your success, but knowing what EI is and knowing how to use it to improve your life are two very different things.  To help us understand what we can do to improve and develop our emotional intelligence as individuals and employ these strategies in the workplac...

Barbara Rozgonyi – Growing Your Business Socially 10.10.2022

SEASON: 1 EPISODE: 25 Episode Overview:  Looking to grow your influence and your visibility, whether you’re an entrepreneur, small business, association, or corporation. If you are looking to attract leads, build your brand, and click with crowds using social media, content marketing, and PR, then you are going to enjoy my conversation with an international trends speaker, coach, and hos...

Tim Gard – Using Humor as a Professional Skill 03.10.2022

SEASON: 1 EPISODE: 24 Episode Overview: As business professionals, the pressures, stress, and expectations we face can take a toll on our resilience and drain our sense of resourcefulness, leaving us stressed with motivational fatigue. We can combat this fatigue when we use humor to be more resilient, enhance productivity and team enthusiasm. To help us understand how to develop and employ humor i...

Laura Handke – Free Your Authentic Voice and Find Your Power! 26.09.2022

SEASON: 1 EPISODE: 23 Episode Overview: Our Voice is the most important tool to live a passionate, fulfilled, and authentic life. There’s a beautiful, complex, and deeply psychological connection between one’s nature, one’s voice, and one’s community. Our words, the way we share them, and the very sound of our voice can change minds, move mountains, convey important messages, b...

Shawna Schuh – Increase Your Team’s Productivity and Results 19.09.2022

SEASON: 1 EPISODE: 22 Episode Overview: Are you a leader that is focused on building a stronger culture with long-term retention in mind? Looking for new strategies to increase your team’s productivity and results? If you are looking for ways to develop environments that help your people bring their best selves to the work they do, then you are going to enjoy my conversation with Leadership e...

Deborah Johnson – Create Your Ideal Work and Lifestyle! 12.09.2022

SEASON: 1 EPISODE: 21 Episode Overview: Ready to supercharge your personal and professional life with tools for lifelong learning and possible change? Are you mid-career or at the halftime of life wondering, “What’s next?” Are you or your company experiencing a huge change, or lacking innovation & creativity? Don’t spend another minute stuck on an endless roundabout. If you want to hear a...

Frank King – Suicide Prevention….Start the Conversation 05.09.2022

SEASON: 1 EPISODE: 20 Episode Overview: To bring attention to National Suicide Prevention Week in the United States, we wanted to share this special episode with Suicide Prevention Speaker, Frank King. National Suicide Prevention Week is an annual weeklong campaign to inform and engage health professionals and the general public about suicide prevention and the warning signs of suicide. By drawing...

Michael Gregory – Become Preferred Through Collaboration 29.08.2022

SEASON: 1 EPISODE: 19 Episode Overview:  Is conflict hampering your results? This episode will show you how to focus on the tasks at hand, provide you with confidence when navigating difficult situations, and gain peace in your professional and personal relationships. The Collaboration Effect will give you the framework you need for active listening, connecting with others, and negotiating cl...

Lauren Schieffer – Significant Leadership….It Starts with You 22.08.2022

SEASON: 1 EPISODE: 18 Episode Overview: As we head into the third decade of the 21st Century, facing an enduring pandemic, a weakened economy and nasty political divisions, the need for significant leadership has never been more acute. The generic, efficiency leadership model of the 20th Century will not guide companies, the nation, or the world out of the current plight, because to a very large e...

Frank King – Landing and Leveraging a TEDx Talk 15.08.2022

SEASON: 1 EPISODE: 17 Episode Overview: Looking to take your career to the next level? Establish credibility and become preferred in your market? Want to accelerate your results by becoming a recognized thought-leader and sought after expert? Getting, crafting, and delivering a TEDx Talk just might be what you’re looking for. To help us understand the recipe for landing a TEDx Talk, and he’s done...

Cliff Quicksell – Secrets to Small Business Success and Profitability 08.08.2022

SEASON: 1 EPISODE: 16 Episode Overview: Many businesses start without a plan, letting their entrepreneurial spirit drive their success. There does come a time where the business begins to take over and seemingly gets away from the owner. Frustration, angst and confusion creep in and the business is now driving the owner. This episode will bring to light some points, that when honed, can get your b...

Kathi Kulesza – Leading with Assertive Confidence 01.08.2022

SEASON: 1 EPISODE: 15 Episode Overview: The leaders and organizations who are emerging from the pandemic successfully have prepared for an uncertain future and have the confidence to overcome any challenge or obstacle in their path. Covid is the Great Reset. You can leverage the Covid Reset to drive your business forward, redefine your vision and outperform your competition. To help us naviga...

Amy Reczek – We Convince By Our Presence 25.07.2022

SEASON: 1 EPISODE: 14 Episode Intro: We convince by our presence! If you are looking for a roadmap and techniques to boost your confidence, make an amazing first impression, finesse your sales pitch, and up-level your communication and relationship skills, then you are going to enjoy my conversation with author, speaker, and sales & presence expert, Amy Reczek.   Guest Bio:  Amy...

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