Jody J. Sperling

Becoming A Household Name

Arts EN ↓ 279 episodes

I'm on a journey to become a household name just like the authors I love. This podcast is my story, documented in detail. Everything from the way I eat, the exercise routine I follow, and my approach to getting attention in any form, I'll share here—failures and successes alike. If you follow along, you're free to borrow anything you'd like for your own journey. jodyjsperling.substack.com

Author

Jody J. Sperling

Category

Arts

Podcast website

jodyjsperling.substack.com

Latest episode

Aug 7, 2025

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Episodes

Stop Giving Yourself Permission 06.05.2024

I was laying in bed last night and the thought occurred to me: Everyone loves to sympathize, but next to no one loves to shout out and support. If you want to change, find the people who support, and become the kind of person who supports. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clie...

Craig Crawford Responds To My "Just Quit Arleady" Episode 30.04.2024

Hey, all, I love this discussion with Craig Crawford, and you will too. Here’s a real debate done with care and respect. Was I too harsh? Weigh in. Drop some comments in the Substack. And grab Craig’s books . They’re great! Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is un...

Just Quit Already 24.04.2024

If you aren’t willing to give this author journey every bit of yourself, it’s time to quit. You’re wasting your time and everyone’s time around you. Just quit already. Or, if you want to have a million readers and be talked about in classrooms for decades to come, it’s time to do the uncomfortable hard things. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve...

Steve Pieper, Founder of AMMO Talks AMMO Version 4 18.04.2024

My guest on today’s episode is Steve Pieper. He’s the founder of AMMO. If you’ve always wanted to earn a living as a full-time author, Steve’s program is the best pathway I know of, and thousands of authors agree. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any o...

Book Marketing Lessons From A CEO 12.04.2024

My guest on today’s episode is Brandon Peterson. He’s the CEO of Geokey, a former COO of DPA and current board member. There’s not a gray hair on his head, and he’s still got a kid in diapers. Find him on LinkedIn to learn more. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO...

Rapid Release Is Killing Your Book Sales 09.04.2024

I’ve had this episode in mind for a while now, but thanks to Dr. Sheena Howard, it jumped to the front of the list. Her question was, should I be rapid-releasing my books. My answer might surprise you. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program...

Have You Ever Wanted To See Your Books in Bookstores? 03.04.2024

My guests on today’s episode are the Month-1 Crew for Self-Published Author Cooperative (SPAC). Hear them out. If you think your books qualify, or you want them to some day, join SPAC now. Why does it cost $5 for a membership? Because I only want serious authors to join. But I also can’t guarantee when you’ll be picked, so the lifetime membership is affordable on any budget. Five dollars gives you...

Mistakes Were Made With Michael Kingswood 27.03.2024

My guest on today’s episode is Michael Kingswood. He’s a fantasy author who’s had success with Kickstarter and anthologies. Find him here , and check out his books here . Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to...

Why You're Losing Money Selling Books At In Person Events 26.03.2024

Today I’m covering all your burning question on how to sell books at live events. Even if you’ve sold at live events before, this show may help if you aren’t making money no matter where you go. And here are a few shows I’ve already done that might help too: Ben Wallace, Ben Wolf, Lydia and David. Here’s a good starting place for finding conventions . Scroll to the bottom for links to my favorite...

In Conversation with the Steven Pressfield 20.03.2024

My guest on today’s episode are is the Steven Pressfield, he of The Legend of Bagger Vance. His new book, The Daily Pressfield, is the best book you don’t own yet (unless you own it). Get the full edition here . Here are my favorite Pressfield podcast interviews: * Rich Roll * Rick Rubin * Ryan Holiday (Pt. 1 2023) * Pete Holmes * Lex Fridman * Tim Ferriss 2021 * Joe Rogan 2022 Is AMMO Write For Y...

A Team Is the Next Step to Selling More Books 18.03.2024

It’s okay if you don’t have all the answers. That’s what this series on TRBM is all about. You might be a great writer, but you struggle with marketing. That’s okay. You can still reach a massive audience if you learn how to build a team. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clien...

Camera Ready with Christopher Tallon 13.03.2024

Christopher Tallon would like you to know his signed book can be purchased for just $20 right here . You can also get his ebook for 25% off when you buy it direct from him and cut out Amazon. He’s got a podcast of his own called Creative Ops. It’s really good. Listen to it here . Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have o...

Suppressed Grief As A Form of Resistance 11.03.2024

Email me to enter the sweepstakes for a free copy of THE DAILY PRESSFIELD. Send your mailing address and full name to jodyjsperling@gmail.com. Four winners get a free copy. You must reply by 3/12/24 by 2:00pm CDT. Follow and Share the Show THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere. Have You Been Contemplating Scrivener? I was late to take up Scrivener, but as I am digging deepe...

Freedom with Ben Wallace By Selling Books At Shows and Online 06.03.2024

Ben Wallace writes post-apocalyptic adventures packed with humor. He’s a star at comic conventions, and a bestseller online. Pens at the ready, friends. You’ll want to take notes, because Ben is a great teacher. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any oth...

A Reasonable Marketing Strategy 29.02.2024

My guest on today’s episode is KT Carlisle. Her book Reasonable is available for here . And Don’t miss out on Forget Me No t, book 2 in the series as well. This conversation never strayed too far from grief and its impacts on our choices and how we market our books into the world. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have...

Don't Make These Mistakes If You Want To Be A Great Podcast Guest 27.02.2024

Guesting on podcasts can be one of the most effective ways to grow your brand, sell your books, and build your brand. Yeah, I know, the “B” word can be awful, but it is also extremely important. Brand helps sell books, and podcasts are a great place to build yours. With that said, you can’t approach the topic with no plan and spotty efforts. Create a routine. Follow it. Here’s the link for ListenN...

Marketing Your Book Is An Adventure 22.02.2024

My guest on today’s episode is Jared N. Michaud. His book Brightstar: Energematrice6 – The Epimyth Begins is available for preorder here . Much of today’s conversation reflects on the unique footprint of the adventurer. What does it mean to be a man marketing his book? What does it mean to be a woman marketing her book? Do these questions matter? We also discuss how to choose your publishing adven...

Don't Spend $10,000 On Desperation 14.02.2024

We’re not talking Stephen King’s masterpiece here. We’re talking internet programs that charge $10,000 to be part of a community, and while there are plenty of great programs out there, most aren’t $10k good. I make these blunders so you don’t have to. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...

Settling for Good At the Expense of Great 05.02.2024

Don’t settle for something good when you can have something great. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining th...

The Hybrid Author with Joanne Morrell 01.02.2024

My guest on today’s episode are is Joanne Morrell. We both host podcasts for writers ( hers is here ), and I was interviewing on hers for the second time. This is Joanne’s debut on TRBM. We discuss marketing in libraries, how Australia’s library system differs form the US, and many other forms of marketing for lower budgets. Is AMMO Write For You? If you’re an author with a handful of books publis...

Rewind - A Direct Book Sales Talk with Dr. Shane Simonsen 29.01.2024

Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrati...

Don't Throw Me A Bone 22.01.2024

To the greatest podcat cohost, to my dearest friend, to the great unknown—may I see you again some day, my Chew. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

This Is A Video Ad I'm Testing 18.01.2024

In this Special episode of TRBM, I’m sharing a marketing work in progress. What do you think? Have a looksee at my website to explore my books. TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

Stop Asking Why. It's A Waste of Time 16.01.2024

You can ask why all day, but until you commit to how, you’ll never break free. Freedom lives in how. Self-pity or unbridled ego comes from why. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program t...

Marketing Can Be A Good Time 10.01.2024

My guests on today’s episode are The Scuttlebutt crew. These guys are active military, and you’ll love their perspective on discipline and rabble-rousing. You’ll find them online and anywhere pods are cast. Listen to the Scuttlebutt Podcast , or follow them on Instagram . Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book...

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