Jody J. Sperling

Becoming A Household Name

Arts EN ↓ 279 episodes

I'm on a journey to become a household name just like the authors I love. This podcast is my story, documented in detail. Everything from the way I eat, the exercise routine I follow, and my approach to getting attention in any form, I'll share here—failures and successes alike. If you follow along, you're free to borrow anything you'd like for your own journey. jodyjsperling.substack.com

Author

Jody J. Sperling

Category

Arts

Podcast website

jodyjsperling.substack.com

Latest episode

Aug 7, 2025

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Episodes

What Tim Robins Has To Do With Book Marketing 08.01.2024

Just because you’ve never marketed books before doesn’t mean you have no idea how to do it. Whatever your current expertise, you’ve learned skills there that apply to selling the books your write if you just apply them to your marketing. Explore your strengths in your current profession, and ask, what am I good at, and how can I adapt it to make my marketing more successful? Is AMMO Write For You?...

The Man Who Makes A Living Selling His Books At Conventions 03.01.2024

My guest on today’s episode is Ben Wolf. You’ll find him in person at pretty much any comic expo within a 100 mile radius of Des Moines, and often further far flung. You can find his books online through Amazon here . Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike a...

Make Your House Safe to Improve Your Marketing (And Your Life) 01.01.2024

Learn about my adventures in placing a firm boundary in front of a family member in order to improve my life and marketing in 2024. And hear how I’m addressing my nutrition to become the me I need to be to achieve what I want to in 2024. Here is the promised links for the Carnivore Diet . Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction a...

Think About Your Reader To See Book Sales Spike with Jenn DePaula 27.12.2023

My guest on today’s episode is Jenn DePaula. She’s the founder of Mixtus Media , a marketing firm that helps authors navigate book marketing with a simple personalized process that works. Jenn is active on social media where she has over 100,000 active followers. She has golden insights for free on Instagram , TikTok , YouTube , and with her own podcast. Is AMMO Write For You? If you’re an author...

Create and Collaborate with Tosca Lee 20.12.2023

My guest on today’s episode is Tosca Lee. Grab her books on Amazon here . She writes multiple genres, mostly historical fiction, and she has collaborated with many major voices in the literary community as well as taught emerging writers and partnered with libraries and bookstores. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have...

Show Notes 18.12.2023

Learn about my adventures and misadventures at Happy Con in Greendale, Wisconsin. Learn from my mistakes. Learn from my successes. Go out there and succeed. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work...

How Embracing Your Style Improves You Book Marketing 13.12.2023

My guests on today’s episode are the Manning Brothers. Grab their books on Amazon here . They write action adventures in the vein of Die Hard, and it was when they embraced the campy culture of that genre that they unlocked a new gear in their marketing efforts. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a gre...

The Bookstore Episode 11.12.2023

Thank you for being a vibrant community. Change your bad habits for good habits, and change your life! See the link below for SPAC. Join today. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program t...

How A Real Life Private Eye Views Book Marketing 06.12.2023

My guest on today’s podcast is John Hoda, and if I’ve said it before, forgive me, but this author is my new favorite act in town. He’s a risk-taker, a snappy wordsmith, and a marketing philosopher. If you get through this hour without learning some new techniques to sell your books, you aren’t listening. And as promised, here’s the link to JA Konrath’s self-published author resource . Is AMMO Writ...

If Money Wasn't An Object 05.12.2023

This is an old revived episode that is just as important today. Give it everything you have, okay? Ben Sobieck , Wattpad author, magazine editor, and entrepreneur creator of Writer's Block Coffee and The Writer's Glove still creates some great stuff. Check it out. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a g...

Craft Fairs Are Great For Bookselling 04.12.2023

Our podcat cohost is sick. Will you pray for his miraculous recovery? Also, I attended the STM Peddlers’ Market. It was OFF THE CHARTS GREAT! If you want to sell books, craft shows are the ticket! Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on t...

In Person Book Sales 29.11.2023

Risks seem to be the path forward. If you take nothing else from this episode take this: book a table at an event, be it a book fair, a craft fair, or a comic expo. You might lose money, but you won’t be on the sidelines anymore. Do it! Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients...

Comic Con Professionals Lydia and David Sherrer 27.11.2023

My guests on today’s episode are Lydia and David Sherrer, and we’re discussing Cincinnati Comic Expo. Don’t miss it! Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestsel...

The Devil Needs No Advocate 22.11.2023

If you have ever been proud for being the voice of reason in someone’s life, maybe it’s time to reconsider the value of the voice of reason. Remember the last time you really wanted something, had a great idea, and told that person in your life who you love to share things with about your idea only for that person to nay-say as “the devil’s advocate”? Yeah, it sucks. Is AMMO Write For You? If you’...

Who Will Decide Your Author Journey 20.11.2023

Have you ever wondered if it’s worth having the right opinion? In this episode, we dive into this question, and you might be surprised by how much you’ve missed out on greatness because you’re worried about looking good. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlik...

Adventures in Bookselling with Heather Kindt 15.11.2023

My guest on today’s episode is Heather Kindt, author an in-person bookseller extraordinaire. Grab her books here, and discover her bullet-proof in-person, bookselling strategies by listening now. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on th...

The Richest Person in The World Is A Bookstore Owner 13.11.2023

Did You know Jeff Bezos started Amazon as a bookstore ? Like it or not, he is the most successful bookstore owner ever, and if he could do it, so could you. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work...

An Interview with the Vice President of Draft2Digital, Nick Thacker 08.11.2023

Book Marketing Isn’t Impossible My biggest takeaway from this interview was Nick’s boldness about marketing. How often do you hear an author say, “Marketing isn’t the scariest part about publishing?” Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program o...

Beware the Unconscious Self-Sabotage that Stops You Selling Books 06.11.2023

Believe In Your Books One of the best marketing methods you can embrace is to believe in your books. Don’t doubt your talent, your skill, your stories. Believe. THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is un...

An Educated Book Marketing Process 01.11.2023

Follow the Facts My biggest takeaway from this interview was David’s assessment of value. He looked at what Steve Pieper had done with his own books, realized if Steve could do it, he could do it, and joined AMMO. It’s a straight forward value proposition. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great pro...

I Remember Everything 30.10.2023

THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the pr...

Say Yes with Pamela Heath 25.10.2023

Where’s My Stuff? My biggest takeaway from this interview was the posture of asking, and expecting. “Where’s my stuff?” Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and best...

What Book Marketing Has to Do With Apples 23.10.2023

Until you know you’re an apple, you’ll never know where you belong, and where you’re out of place. Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely...

You Attract What You Want with Sheena Howard 18.10.2023

Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrati...

The Worst Book Marketing Month Ever In Facebook's History 16.10.2023

Is AMMO Write For You? If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrati...

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