Beauty Marketing Simplified podcast

Summary: Are you a beginner or an experienced permanent makeup artist and beauty professional who wants your business to be on top of Google searches? How do you go about landing in Google's 3-pack? Build your SEO and get reviews for your business. Ana Perrone was voted one of the best microblading artists in the United States. Ana is the only one in the U.S.A. holding three certificates from all...

Summary: Year 2020 has put all of us in a situation none of us would have imagined happening. Business-wise, my beauty business shutdown as well as those of my students' business. Despite what happened I still continue to find ways to help them with their business and myself, too. Since starting my beauty business, I have always been juggling family duties with work, but by the end of 2020, I felt...

Summary: Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit t...

Summary: Like Black Friday, December is also one of those holidays people worldwide look forward to. It is probably one of those days when people are likely to spend more, however tight the situation may be.  As you look forward to this month, you can't help but also think of what you can do for your business. Saving time and energy should be on top of your list. That is why it is best to have you...

Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help you dig deeper and deal with what matters most but that it will help you move closer to your goal easier and faster.  You must be always on track to where you are supposed to go and asking these questions helps a lot. The questions you ask yourself...

Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already preconditioned to spend more. It is just a matter of standing out with your offer and grabbing their undivided attention.  As the holiday promo frenzy is getting nearer, it is best to weigh the pros and cons of offering promotions. The opportunity to...

How would it affect you when told that you're horrible and no good tattoo artist? What's worst, this rude man tells you to keep ruining people's tattoos so he can make money off fixing your mess? Cowed down, you'd probably be. But not this amazing woman. She had been told lies, but she refused to believe them. Instead, that fire within her was ignited that she did her best even more. One day she j...

How do you hold your head amid life's adversity? Do you cower in fear, or do you soldier on? When life throws you one trial after another, that's not something you can just easily shrug off. But this guest we have for today's episode went through the toughest in her life and business but still stands tall despite it all.  Heidi Rockholm has been in the beauty industry for 29 years. As a successful...

How do you break through those times when you feel defeated, and the world inside you is crumbling? How do you maintain a composure even when inside you are cracking? It is hard to imagine building an empire amidst the ashes of a burnt relationship. Only a strong mindset can see through it all. Our guest for today shares her story to prove that. Georgie Westley is the owner of Distinctive Features...

How do you put your life together when all you've got is a seemingly crippling situation? You've started a business with your hard work, but don't see a single client around. What rubs insult to injury is the crumbling personal life you've got to deal with without family nearby to help you out. With massive faith and steadfast determination, you can beat the impossible odds and reach success. Vale...

How do you become great at what you're good at? Are you just new and starting out in your permanent beauty business? Have you been in the industry long enough but just now going all-in in what you're passionate about? We've seen beauty professionals who have achieved so much and have proven their worth in the industry. For sure, it is not pure luck that brought them there. They didn't get there ov...

Times are still hard with most businesses remaining closed. Many are losing jobs and the US economy sends confusing signals to its real state. We have been hit hard with financial difficulty, indeed! Despite it being difficult to come to terms with reality these days, we need to keep the faith and believe in our dream of running a successful beauty business. Beauty professionals serve people in a...

Are you a beauty professional who is just starting your business and trying to make it big someday? Are you on the lookout for ideas to improve your skillset and bring in more clients? Or are you someone who has been in the beauty industry for some time now and wants a fresh take on business ideas to scale up? Wherever you are in your business life it doesn't matter, because our guest, Vicki Hanse...

Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service.  And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead...

Do you ever think you've tried it all...and nothing works - that there's not a glimmer of hope left in your world? How about that fear gripping you all along that you think you are just being practical about not pursuing your goal? Are you just really gonna walk away from the business you've worked so hard for?  Think about it again, you might just be like Michele, downright unsure of herself. Lis...

This year has been a rollercoaster ride for everyone and for everyone's business. We get to choose whether we are seeing opportunities or cowering in fear of uncertainty. For those of us who want to move forward in our business, this is how we can face what lies ahead - by asking questions that truly matter in our business, in ourselves, and in our marketing. Answering those questions provides us...

What keeps you holding back? Why are you still holding on to your excuses? Do you really think you know it all? Truth is, we all have this chatter running through our heads; 'I am not good enough', 'I'm just too busy for it', 'I know everything about this...why not just read a book again or go watch YouTube', 'I'm not confident to show up', 'I'll do it later'. The excuses are endless. Have you rea...

How would you feel if you reached a point when what fuels your business is pocketed from your household's grocery budget? If that is not enough to imagine it, add this...you have 8 mouths to feed and you are a solo parent. AND you are full of self-doubt and wouldn't consider asking for help from anyone. Meet Heidi Henderson. This was her reality, but as fate would have it, she betted on her only c...

Maybe you have a lot going through your mind right now. You are not tech-savvy and are too old to learn new things. Or maybe, you say, 'I know a lot already and my business is doing well…..there's nothing in it for me anymore.' But what if, just when you thought you've got everything all figured out, the Elevate Program could do so much more for you and your beauty business as it has done for Moll...

This time of pandemic can either define and diminish or develop us. These words of Jim Kwik from his book 'Limitless' ring true in our midst today. And most of the takeaways we get from his book are ones that point to reaching our goals. Even in this trying time, we can always steer the course of our business towards success. The first thing we need to be aware of is our mindset. Yes, this is one...

The changing times call for us to think about where we are in our business. It's a challenging time and I know how you feel as I also tried to start a business during the great recession. It is never easy but you can still take action. This is the time to be creative and think outside of the box. We need to adapt to change.  If you are struggling with your beauty business, want to turn things arou...

In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales becomes easy. More than the skills we have, we need to know how to attract the right customers. And more than the tactics of posting on social media and on our website, we need to learn about the strategy of persuasive influence. Let it be communicated to clients t...

For our business to be successful we need to have sales. To have sales we need to work on our marketing. And increasing social proof builds up our marketing and helps us with sales.  With all the fake news surrounding us these days, people are cynical about advertisements. That's why getting testimonials helps us do the job of getting sales for our business. It addresses objections because of the...

What could give you more time and less stress? We're going to talk about setting up systems in your business. As beauty professionals who own businesses, we dream of making it big and making a difference in the people that we serve. We want to grow our business and as our business grows, more time and energy is demanded. If we are the ones doing all the work, getting burnt out is most likely on th...

Repetition is big in marketing. Why do brands advertise? Because marketing is creative and repetitive. Big brands launch slogans to create a more memorable and positive feeling about their product or service. Nike- "Just do it"....I'm sure you have a couple of those stuck in your head ;)  A slogan is impressionable, but there's more to it. Your brand's value must be conveyed. This is where the two...