Beauty Marketing Simplified podcast

Most likely, when you start your business you're doing everything all by yourself. As your business grows, there is a strong need to delegate tasks so you can focus more on scaling your business. This is when outsourcing becomes necessary. You may say you're the only one who knows everything in your business and that you can't afford to hire somebody else to do it for you, but the reality is you c...

Why do you think people buy sports memorabilia? Why do they follow a sports team and buy hats, shirts, with their favorite team's logo on it? Telling your story plays an important role in giving an impact to your audience. It has to be full of empathy since your story has a way of connecting with people. When you put out a message that resonates well with their pains, fears, and struggles... peopl...

Your business' sustainability matters and marketing has a lot to do with sustainability. In order to attract the right clients, we must do more than low pricing and discounts. Long-term success is our goal and for this to be viable, we have to work on improving our marketing message. Good marketing is dialed into the hearts and minds of your prospects. They come to you with a problem and they beco...

If you want sustainability for your beauty business, you need to leverage these two resources: time and money. We need to realize how closely connected time and money are and how these two help your business tremendously. In this new normal that we live in, all the more that we need to maximize resources to get our business thriving. You can always charge additional fees for PPEs that clients woul...

Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients.  If you choose to stay close at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your...

To get through this crisis, we must manage expectations. Let's start with the clients' expectations. Communicate with them your position. Even if you are unsure of things, let them know. Just giving them a reason will give them an idea and make them feel better and in turn, sets the right expectation from them.  Here come your expectations of yourself. You cannot please everyone. There is only so...

There is so much that gardening has taught me these days, so much so, that I can't help comparing it to starting a beauty business. You have everything in mind, you want everything to be in place and you buy everything you could ever think of that would help run things smoothly. And experience teaches me that in gardening as it is in business, it takes sacrifice and patience to grow the plants and...

Fear is all around us these days, that's a reality. But if we allow ourselves to be run by it then we wouldn't have anything done at all, personally and business-wise. We have to remember that our words and thoughts have power over us. And it is important especially at this time to feed our minds with what will push us to be productive and flourishing. When it comes to our beauty business, don't e...

This is not the easiest of times, but when we allow ourselves to be consumed by the negativity happening around us our health suffers and in so doing we become unproductive. When life presents us with something beyond our control what should likely be our response? Businesses have been hit the most these days, and everyone is panicking what could be the worst that could happen the next day or so....

Facing this challenging time is hard enough and having a business to take care of requires an extra amount of your effort, time, and focus to sustain you throughout this tough journey. Nonetheless, given the situation as it is; being reactive would not help at all. One is encouraged to be proactive because when you become such there is more you can do to help sustain your business rather than cont...

There is a lot of uncertainty ahead but this reason shouldn't dampen our spirits to see what else we can do for ourselves, for others and for our business. There is still so much positivity around. This is an opportune time for us to be connecting and supporting each other and find out where we can help. I acknowledge that this would cause some kind of a dip for businesses. I know, too, we don't h...

This may not be a good time but certainly, this is the best time to be good to ourselves and to other people around us. Anxiety and fear are all around the atmosphere and this is the right time to take off those emotions and channel it to something more useful and meaningful. There is still we can do to lessen the impact this big C has brought to our lives.  This episode we have today brings about...

We are at a time where we feel the onslaught of the global downturn. The fear that this big C is gripping us with is evident. And when things like this that is one big global concern hit us, we can only think of two different camps of people that would emerge, one is, those that are thinking the sky is falling down and the other one is, those who are in denial. I, for one, can't help being concern...

In social media marketing, there are countless strategies that you can discover. The challenging part is figuring out what will work and what will not for your business. But the hardest part is adapting to its changes. And change is inevitable in social media. That's why, as business owners, we also need to change, think and do things differently. Are you taking appropriate actions to meet your go...

In this episode, we feature an Elevate student – Katie Bramkamp as she narrates her journey in her beauty business. Katie had her share of struggles in finding clarity and direction, taking action and connecting with authority partners. The Elevate masterclass program helped her business tremendously through lessons that advantageously worked with her goals. An added factor is to have a coach who...

Nowadays, social media plays a massive role in the marketing strategies of every business. That's why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you'll maximize the u...

In our journey reaching our business goals, have you felt as if you'll never get there? We hold ourselves back, felt paralyzed, and with little or no progress at all. Those things happen when perfectionism procrastination sets in our minds. We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people's lives. This episo...

As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That's why a crucial part of every business' marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and trie...

Marketing has evolved over the years. Nowadays, when you look at any social media platform, you'll find lots of online marketing tactics trying to capture and win your audience's attention. As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming. But how to connect with them? How can I make my marketing message stand out from the rest? What strategi...

Now that we're done in identifying the upcoming marketing trends for 2020, it's now time to do another critical yet powerful task for your business – goal setting.  When you set your goals, you are getting countless benefits for your business – focus, direction, clarity, control, motivation, personal satisfaction, purpose, etc.  The list is endless.  With my mission to help you grow your business,...

The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies an...

We were on vacation in Hawaii, and my family and I had a good time. We got amazing photos that are Instagram-worthy. But you know what, the whole trip was not as glamorous as it seemed to be. We had major challenges and setbacks, but that doesn't hinder us from enjoying and living those moments. And the good thing is, I realized that there are valuable lessons learned from our vacation that we can...

The permanent makeup industry is not all about a lucrative career and a glamorous business. Remember that it is still a business. And for every business to thrive and survive, you are going to invest in many things. It takes lots of money, time, mental strength, research to learn some things you don't know, and taking your business seriously to make it work. And so, in this episode, I will discuss...

Business owners work hard to get excellent and positive reviews for their products and services to earn the trust and loyalty of their clients. But, inevitably, it will not always go that way. In fact, part of running a business is getting bad reviews and complaints. No matter how you accept and prepare for these negativities, you'll find yourself sad, frustrated, feeling-not-enough, defensive, et...

The holiday season is not only a season of merry-making but a season of shopping and spending as well. And this is a perfect time for every business to maximize profits and finish the year strong. But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush. Join me in this another exciting and notewo...